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Show Results For
- All HBS Web
(224)
- People (3)
- News (51)
- Research (131)
- Multimedia (1)
- Faculty Publications (68)
- 25 Aug 2009
- First Look
First Look: August 25
reduction in monopoly price leads to the production of units that cost less than their value to consumers (standard channel); (ii) regulation calms down existing consumers because a reduction in the profits... View Details
Keywords: Martha Lagace
- Web
Teams | New Venture Competition
Teams Business Track Winners, 2025 Argus Systems Lisa Yan (MBA 2025), Drew Borinstein (MBA 2025) Business Track Winner Accelerating AI model development for physical AI. HydroHaul Eli Litchman (MBA 2025), Fenil Desai Business Track Runner-Up Redefining the Hydrogen... View Details
- 01 Mar 2013
- News
Faculty Books
(Harvard Business Review Press) Simple, irrelevant factors can have profound consequences on decisions and behavior, often diverting one from original plans and desires. Associate Professor Gino explores inconsistent decisions made in a wide range of circumstances,... View Details
- 25 Jul 2016
- Blog Post
Advice on Switching Careers While at HBS
campus lead treks to visit the offices of a group of companies in that field. I attended the New York retail trek, during which we visited a fast-growing consumer goods company, an emerging brand of women’s workwear, a jewelry e-commerce... View Details
- 14 Oct 2020
- News
Sewn with Love
Girls for Humanity (FGFH), the mission of which was to provide humanitarian services and funding to communities in need across the world. Hanazawa mobilized the global fashion industry by soliciting excess merchandise from luxury brands... View Details
Keywords: Maureen Harmon
- 24 Jul 2019
- Blog Post
Growing the Seeds of an Early-Stage Startup
donations. Amid exams and interviews, it gradually became clear in my heart that this was the one – I was going to New Orleans! I was offered the role of a Business Development Intern, but I quickly learned that like many early-stage startups, a perfectly delineated... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- 14 May 2013
- Blog Post
Exploring new opportunities at HBS
startup approximately 10% of the size of our entire RC class. Prior to joining the startup, I had a slightly more traditional occupation working on the Loyalty Marketing team at a national luxury retailer (which, yes, did require me to... View Details
Keywords: Technology
- 01 Jun 2009
- News
Crisis and Creativity
JetBlue, and Ryanair all grew during recessions, as did Charles Schwab, Home Depot, and Trader Joe’s. A second customer hook is affordable indulgence. As consumers pare back, they also need ways to entertain themselves and indulge in... View Details
Keywords: Bhaskar Chakravorti
- Profile
Darrin Rahn
first first-place finish, and was honored by NAMA as its National Student of the Year. Taking food and beverages into the future Through the NAMA experience, Darrin "developed an interest in the demand side—how does food marketing work in a retail and View Details
Keywords: CPG
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
better success getting job interviews, according to research by Katherine DeCelles and colleagues. Having No Life is the New Aspirational Lifestyle It used to be that we equated power and prestige with a leisurely, luxurious lifestyle.... View Details
Keywords: by Sean Silverthorne
- 21 Apr 2015
- First Look
First Look: April 21
https://hbr.org/2015/03/starbucks-race-together-campaign-and-the-upside-of-ceo-activism April 2015 Strong Brands, Strong Relationships Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference By:... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 01 Jun 2014
- News
Ready for Takeoff
some houses," says Beisert. "But in five or ten years, there's going to be nothing but high-rises and luxury apartments." All of this has been good for business, but like airline consumers, the online View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
consumers who used to be loyal department store customers. "I think department stores are in the process of significant change," said Pat Chadwick, senior vice president of northeast regional stores for Bloomingdale's, at a... View Details
- 01 Sep 2013
- News
The Joy of Spending
Mike Norton In their early years as cash-strapped grad students, Mike Norton and Elizabeth Dunn never worried about the luxury of disposable income. When they each finally started making a salary, though, they faced a quandary. "We... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details
Keywords: by Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
Hillary Mann is a Corporate Relations Director in the Career and Professional Development Office covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. She... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
to the product, as well as the identity of the organizations and community that produce and sell them. For example, the Swiss redefined mechanical watches as luxury goods infused with craftsmanship and beauty. Something I’ve studied... View Details