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  • 24 Mar 2015
  • First Look

First Look: March 24

a brand that once again stands for luxury and that has a strong global and digital footprint. Yet, the leadership change is met with skepticism. Is Burberry's current strategy also the right one for the... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

high end and a low end to Peruvian cuisine, so he's not being inauthentic in the way that some luxury brands are when they go downscale. But you are right, brand dilution is... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

other place where you are seeing malls thrive is at the high end. The luxury malls, what the industry calls A-class malls, are doing very, very well. It's the B- and C-class malls that are in trouble. These malls are targeting the... View Details
Keywords: by Sean Silverthorne; Retail
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

relatively high observable quality have the luxury of capturing a buyer’s attention whether an idea is a nascent-stage pitch or a fully formed screenplay. The model suggests that if a writer already has a buyer’s respect, it makes sense... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 10 Mar 2015
  • First Look

First Look: March 10

in industrial water and wastewater systems. Woteer had expressed an interest in gaining exclusive access to Oasys' forward osmosis technology for water treatment applications in China in exchange for an equity investment. Jim Matheson, President and CEO, did not have... View Details
Keywords: Carmen Nobel
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a... View Details
Keywords: by Walter Kuemmerle
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

partners to build her fashion business and legendary luxury brand based on understated elegance. Chanel’s famous “little black dress” was accompanied by many other innovations including the use of jersey as... View Details
Keywords: Dina Gerdeman
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

otherwise fail emissions tests. We find that for a significant number of inspectors, leniency is much higher for those customers with standard vehicles than for those with luxury cars, although a smaller group appears to favor wealthy... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

department stores and a new hypermarket—Nagesh was proud of the way the company had taken retail from its roots in simple transactions to a complete "experience" defined by the luxurious ambiance, food, events and educated staff... View Details
Keywords: Martha Lagace
  • 20 Jul 2015
  • Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

began making hiking boots. The cluster later expanded into ski boots and sneakers, and drew investments from major brands like Nordica and Nike. Lead firms started offshoring production to cheaper economies like Romania and China,... View Details
Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion
  • 02 Feb 2016
  • First Look

February 2, 2016

2013. The sudden price increase not only increased the likely acquisition price for an ownership stake in Hefei Sanyo, but also meant that Whirlpool had lost the luxury of both time and secrecy. Lee had to quickly decide how to structure... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2009
  • First Look

First Look: September 22

president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury View Details
Keywords: Martha Lagace
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business model which served global lead PC View Details
Keywords: Martha Lagace
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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