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  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

growth, voting rules, and media consumption, vs. individual factors, such as race and education. We use individual-level panel data covering the vast majority of the U.S. voting-age population from 2008 to 2014 and track changes in... View Details
Keywords: Dina Gerdeman
  • Web

Online Business Strategy Courses | HBS Online

vs. Other Top Business Schools with Online, Asynchronous Courses HBS Online HBSO Others Considered more impactful than other online programs by learners* Yes No The preferred brand among prospective online... View Details
  • 01 Sep 2023
  • News

Made in Italy

focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details
Keywords: April White
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

with formidable challenges. In addition to deciding how many employees should be laid off, management must decide which employees to target (e.g., white collar vs. factory workers, domestic vs. foreign... View Details
Keywords: by Stuart C. Gilson
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

business model for small independents is often elusive. So when a crisis of the magnitude of the COVID-19 global pandemic forces restaurants to close, and their revenue drops to zero overnight, things get particularly dire. Unlike the... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 10 Jan 2012
  • First Look

First Look: January 10

  PublicationsGlobal, Local, and Contagious Investor Sentiment Authors:Malcolm Baker, Jeffrey Wurgler, and Yu Yuan Publication:Journal of Financial Economics (forthcoming) Abstract We construct investor sentiment indices for six major stock markets and decompose them... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2011
  • First Look

First Look: April 12

case:http://cb.hbsp.harvard.edu/cb/product/511068-PDF-ENG ActionAid International: Globalizing Governance, Localizing Accountability Alnoor Ebrahim and Rachel GordonHarvard Business School Case 311-004 As a... View Details
Keywords: Sean Silverthorne
  • Web

Online Finance & Accounting Courses | HBS Online

your perspective, and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give feedback, and share... View Details
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
Keywords: Martha Lagace
  • 03 May 2011
  • First Look

First Look: May 3

technologies, demographic shifts, and consumption trends. They can't develop truly global organizations that operate effortlessly across borders. And they find it tough to ensure that their people adhere to values and ethics. The world... View Details
Keywords: Sean Silverthorne
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

generally. Paper: http://www.benedelman.org/publications/convergence_in_position_auctions.pdf Assessing Potential Carbon Revenues from Reduced Forest Cover Loss in Liberia Authors:Donovan, Jessica, Keith Lawrence, Christopher Neyor, Eduard Niesten, and Eric Werker... View Details
Keywords: Sean Silverthorne
  • Web

Online Business Essential Courses | HBS Online

your classmates, broaden your perspective, and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give... View Details
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

brand “made in China” with global ambitions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517032-PDF-ENG Harvard Business School Case 617-033 Aston Martin: A Second Century of Performance and... View Details
Keywords: Carmen Nobel
  • Web

Faculty & Researchers - Managing the Future of Work

and the efficacy of various education to employment programs. He co-hosts the popular Managing the Future of Work podcast, which has been downloaded almost two million times. Prior to joining the Harvard Business School faculty, Joe was a co-founder and long-time CEO... View Details
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

protection through anti-dumping measures, especially given that both industries face the full force of the global economy? We argue that the patterning of anti-dumping actions is best explained in terms of industrial structures, inclusive... View Details
Keywords: Sean Silverthorne
  • Web

HBS Entrepreneurship Summit - Alumni

in addition to valuable connections that will move it in a strong direction. In a collaborative learning environment, attendees gained access to the latest thinking around rapidly changing global dynamics affecting entrepreneurship and... View Details
  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
  • Web

Business Finance Course Online | HBS Online

Finance offered the perfect opportunity to refresh my core finance skills and interact with a global group of colleagues in an online format that was ideal for my schedule. Praveen Jayakumar Medical Director & Co-CMO at Culinary Health... View Details