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- Faculty Publications (72)
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- All HBS Web (201)
- Faculty Publications (72)
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
to resign. Employees estimated Recruit would last another six months and began to look for other jobs. Recruit realized it could no longer guarantee employees lifetime employment, the standard for Japanese companies at that time. What it... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
BulkWhiz retains distribution and delivery. "The lifetime value of a CPG customeris a lifetime!" explains Amira. "If you own the relationship and nurture recurring orders, the relationship is yours to lose.... View Details
- Profile
Hiroshi Mikitani
the traditional path is to succeed in school, find an entry-level job at a reputable company and then climb the corporate ladder by working long, grueling hours. The job is a lifetime commitment and your success is tied inextricably to... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
marketing beliefs and expenditures regarding brand building and the lifetime value of a customer. It may also suggest different approaches to the management of human resources, specifically methods for... View Details
- 01 Jan 2005
- News
Louis V. Gerstner, Jr., MBA 1965
answers." ADVICE TO CURRENT STUDENTS "One of the most important elements of leadership is fairness. You have to be consistent in the decisions that you make and the messages that you deliver. An organization looks to you as representative of the View Details
- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
could also examine this change through the lens of marketing. What customer segment most values breakfast all day? Are they willing to pay a premium for this breakfast food? Or maybe this is a strategic question - is this in response to... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
to Entrepreneurial Marketing The Startup Business Model The Go-to-Market Plan Featured Exercises Formulate and test a customer value proposition Calculate the ratio of a business’s customer lifetime View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
lifetime or be able to manage a Beyoncé. But you can learn a lot about how things work in general when you look at exceptions—when you study these really unusual cases. Here, participants walk away with a deeper understanding of why... View Details
- 10 Jan 2005
- What Do You Think?
Public Pension Reform: Does Mexico Have the Answer?
lifetime income benefits should be dramatically lower than...under the proposed PIA approach." These comments raise some questions for us. Given how politically sensitive this matter is, just how different, structurally, can a new... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- 07 Jun 2011
- First Look
First Look: June 7
formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to... View Details
Keywords: Sean Silverthorne
- Web
Global Opportunity Fellowship GO: ASIA - Alumni
decreases by $10,000 USD. The cumulative amount of post-graduation career exploration funds that an HBS graduate may receive in their lifetime from HBS and Harvard University sources is capped at $150,000 USD. See "Awards" section below... View Details
- 23 Mar 2010
- First Look
First Look: March 23
Cases & Course Materials The Congressional Oversight Panel's Valuation of the TARP Warrants (A) Carliss Y. BaldwinHarvard Business School Case 210-035 The Congressional Oversight Panel wants to value the warrants issued to the... View Details
Keywords: Martha Lagace
- Web
Social Entrepreneurship Fellowship | Social Enterprise | Harvard Business School
Social Entrepreneurship Fellowship will support a graduating HBS student who is launching a social enterprise that will create significant social or environmental value in a sustainable manner. The fellowship is selective and will be... View Details
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
How did the pipeline grow? Did we add lower- or higher-profit and lifetime value customers? Are we targeting shorter or longer selling-cycle prospects? What are the implications for the "center of... View Details
Keywords: by Sean Silverthorne
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
self-employment have the option to transition to paid work. If there is initial uncertainty about entrepreneurial earnings, this option increases the expected lifetime value of self-employment relative to... View Details
Keywords: Sean Silverthorne
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
Relations staff with a goal of describing HBS finances and demystifying some of the commonly held beliefs about the School's funding needs. These sessions were instrumental in informing the students and setting expectations for a lifetime... View Details
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime View Details
Keywords: Anna Secino
- 01 Apr 2002
- News
Q&A - Mark Fields
proceeded to close an assembly plant last year to take down capacity by 25 percent. We also reduced our indirect workforce by 20 percent, becoming one of the first major Japanese companies to take such a decisive step. Lifetime employment... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on... View Details
Keywords: Martha Lagace