Lifetime Value (LTV) - Publications - Faculty & Research

18 Jul 2018
Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

BulkWhiz retains distribution and delivery. "The lifetime value of a CPG customeris a lifetime!" explains Amira. "If you own the relationship and nurture recurring orders, the relationship is yours to lose.... View Details

23 Mar 2010
First Look

First Look: March 23

Cases & Course Materials The Congressional Oversight Panel's Valuation of the TARP Warrants (A) Carliss Y. BaldwinHarvard Business School Case 210-035 The Congressional Oversight Panel wants to value the warrants issued to the... View Details

Keywords: Martha Lagace

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

How did the pipeline grow? Did we add lower- or higher-profit and lifetime value customers? Are we targeting shorter or longer selling-cycle prospects? What are the implications for the "center of... View Details

Keywords: by Sean Silverthorne

01 Apr 2002
News

Q&A - Mark Fields

proceeded to close an assembly plant last year to take down capacity by 25 percent. We also reduced our indirect workforce by 20 percent, becoming one of the first major Japanese companies to take such a decisive step. Lifetime employment... View Details

Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

marketing beliefs and expenditures regarding brand building and the lifetime value of a customer. It may also suggest different approaches to the management of human resources, specifically methods for... View Details

Keywords: by James Heskett; Advertising; Consumer Products; Technology

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

and by extension with their entire staff. What they have in mind for management, they say, is a "new moral contract" that explicitly chooses value creation over the zero-sum game of value appropriation.... View Details

Keywords: by Martha Lagace

01 Jan 2005
News

Louis V. Gerstner, Jr., MBA 1965

answers." ADVICE TO CURRENT STUDENTS "One of the most important elements of leadership is fairness. You have to be consistent in the decisions that you make and the messages that you deliver. An organization looks to you as representative of the View Details

29 Aug 2016
Blog Post

First Year at HBS: A Foundation for Business

could also examine this change through the lens of marketing. What customer segment most values breakfast all day? Are they willing to pay a premium for this breakfast food? Or maybe this is a strategic question - is this in response to... View Details

Web

Online Entrepreneurial Marketing Course | HBS Online

to Entrepreneurial Marketing The Startup Business Model The Go-to-Market Plan Featured Exercises Formulate and test a customer value proposition Calculate the ratio of a business’s customer lifetime View Details

15 Mar 2010
HBS Case

Developing Asia’s Largest Slum

estate values in the world. “Government is not one person, obviously; it's many people with many agendas, particularly in India." —Lakshmi Iyer In "Dharavi: Developing Asia's Largest Slum," HBS assistant professor Lakshmi... View Details

Keywords: by Julia Hanna; Construction; Real Estate

10 Jan 2005
What Do You Think?

Public Pension Reform: Does Mexico Have the Answer?

lifetime income benefits should be dramatically lower than...under the proposed PIA approach." These comments raise some questions for us. Given how politically sensitive this matter is, just how different, structurally, can a new... View Details

Keywords: by James Heskett; Financial Services

Web

Global Opportunity Fellowship GO: ASIA - Alumni

decreases by $10,000 USD. The cumulative amount of post-graduation career exploration funds that an HBS graduate may receive in their lifetime from HBS and Harvard University sources is capped at $150,000 USD. See "Awards" section below... View Details

07 Jun 2011
First Look

First Look: June 7

formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to... View Details

Keywords: Sean Silverthorne

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

self-employment have the option to transition to paid work. If there is initial uncertainty about entrepreneurial earnings, this option increases the expected lifetime value of self-employment relative to... View Details

Keywords: Sean Silverthorne

Web

Social Entrepreneurship Fellowship | Social Enterprise | Harvard Business School

Social Entrepreneurship Fellowship will support a graduating HBS student who is launching a social enterprise that will create significant social or environmental value in a sustainable manner. The fellowship is selective and will be... View Details

01 Aug 2002
News

HBS Alumni Association Board of Directors: President's Report

Relations staff with a goal of describing HBS finances and demystifying some of the commonly held beliefs about the School's funding needs. These sessions were instrumental in informing the students and setting expectations for a lifetime... View Details

24 May 2023
News

Balancing Acts

valued at over $750 billion. The former vice chairman of Citigroup, he recently joined Lazard as president—and continues to draw on the foundational values that have shaped him, with an eye to paying it... View Details

Keywords: work-life balance; happiness; family

23 Jul 2013
First Look

First Look: July 23

Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime View Details

Keywords: Anna Secino

21 Apr 2009
First Look

First Look: April 21, 2009

lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on... View Details