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- Faculty Publications (72)
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- All HBS Web (201)
- Faculty Publications (72)
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
BulkWhiz retains distribution and delivery. "The lifetime value of a CPG customeris a lifetime!" explains Amira. "If you own the relationship and nurture recurring orders, the relationship is yours to lose.... View Details
- 23 Mar 2010
- First Look
First Look: March 23
Cases & Course Materials The Congressional Oversight Panel's Valuation of the TARP Warrants (A) Carliss Y. BaldwinHarvard Business School Case 210-035 The Congressional Oversight Panel wants to value the warrants issued to the... View Details
Keywords: Martha Lagace
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
How did the pipeline grow? Did we add lower- or higher-profit and lifetime value customers? Are we targeting shorter or longer selling-cycle prospects? What are the implications for the "center of... View Details
Keywords: by Sean Silverthorne
- 01 Apr 2002
- News
Q&A - Mark Fields
proceeded to close an assembly plant last year to take down capacity by 25 percent. We also reduced our indirect workforce by 20 percent, becoming one of the first major Japanese companies to take such a decisive step. Lifetime employment... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
marketing beliefs and expenditures regarding brand building and the lifetime value of a customer. It may also suggest different approaches to the management of human resources, specifically methods for... View Details
- 21 May 2001
- Research & Ideas
From Tigers to Kaleidoscopes: Thinking About Future Leadership
and by extension with their entire staff. What they have in mind for management, they say, is a "new moral contract" that explicitly chooses value creation over the zero-sum game of value appropriation.... View Details
Keywords: by Martha Lagace
- 01 Jan 2005
- News
Louis V. Gerstner, Jr., MBA 1965
answers." ADVICE TO CURRENT STUDENTS "One of the most important elements of leadership is fairness. You have to be consistent in the decisions that you make and the messages that you deliver. An organization looks to you as representative of the View Details
- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
could also examine this change through the lens of marketing. What customer segment most values breakfast all day? Are they willing to pay a premium for this breakfast food? Or maybe this is a strategic question - is this in response to... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
to Entrepreneurial Marketing The Startup Business Model The Go-to-Market Plan Featured Exercises Formulate and test a customer value proposition Calculate the ratio of a business’s customer lifetime View Details
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
estate values in the world. “Government is not one person, obviously; it's many people with many agendas, particularly in India." —Lakshmi Iyer In "Dharavi: Developing Asia's Largest Slum," HBS assistant professor Lakshmi... View Details
- 10 Jan 2005
- What Do You Think?
Public Pension Reform: Does Mexico Have the Answer?
lifetime income benefits should be dramatically lower than...under the proposed PIA approach." These comments raise some questions for us. Given how politically sensitive this matter is, just how different, structurally, can a new... View Details
- Web
Global Opportunity Fellowship GO: ASIA - Alumni
decreases by $10,000 USD. The cumulative amount of post-graduation career exploration funds that an HBS graduate may receive in their lifetime from HBS and Harvard University sources is capped at $150,000 USD. See "Awards" section below... View Details
- 07 Jun 2011
- First Look
First Look: June 7
formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to... View Details
Keywords: Sean Silverthorne
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
self-employment have the option to transition to paid work. If there is initial uncertainty about entrepreneurial earnings, this option increases the expected lifetime value of self-employment relative to... View Details
Keywords: Sean Silverthorne
- Web
Social Entrepreneurship Fellowship | Social Enterprise | Harvard Business School
Social Entrepreneurship Fellowship will support a graduating HBS student who is launching a social enterprise that will create significant social or environmental value in a sustainable manner. The fellowship is selective and will be... View Details
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
Relations staff with a goal of describing HBS finances and demystifying some of the commonly held beliefs about the School's funding needs. These sessions were instrumental in informing the students and setting expectations for a lifetime... View Details
- 24 May 2023
- News
Balancing Acts
valued at over $750 billion. The former vice chairman of Citigroup, he recently joined Lazard as president—and continues to draw on the foundational values that have shaped him, with an eye to paying it... View Details
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime View Details
Keywords: Anna Secino
- 21 Apr 2009
- First Look
First Look: April 21, 2009
lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on... View Details
Keywords: Martha Lagace
- 02 Jul 2024
- Book
Five Essential Elements to Build the Capital You Need to Lead
introspection, and the first one, capability, is about knowing your superpower. To discover your superpower, your unique capability, you need to dig deep into both the skills you've acquired over your lifetime and the unique talents that... View Details
Keywords: by Dina Gerdeman