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  • All HBS Web  (665)
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    • Events  (5)
    • Multimedia  (33)
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  • August 2019
  • Teaching Note

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Teaching Note 520-028, August 2019. (Email mking@hbs.edu for a courtesy copy.)
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
  • October 2013 (Revised April 2015)
  • Case

Kiehl's Since 1851: Pathway to Profitable Growth

By: Robert J. Dolan and Leslie K. John
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Dolan, Robert J., and Leslie K. John. "Kiehl's Since 1851: Pathway to Profitable Growth." Harvard Business School Case 514-044, October 2013. (Revised April 2015.) (Email mking@hbs.edu for a courtesy copy.)
  • April 2012
  • Article

The Impact of Relative Standards on the Propensity to Disclose

By: Alessandro Acquisti, Leslie John and George Loewenstein
Two sets of studies illustrate the comparative nature of disclosure behavior. The first set investigates how divulgence is affected by signals about others' readiness to divulge. Study 1A shows a "herding" effect, such that survey respondents are more willing to... View Details
Keywords: Rights; Surveys; Management Practices and Processes; Ethics; Corporate Disclosure; Judgments; Consumer Behavior; Standards
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Acquisti, Alessandro, Leslie John, and George Loewenstein. "The Impact of Relative Standards on the Propensity to Disclose." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 160–174.
  • June 2003
  • Case

Peabody Simpson at the Crossroads

By: Rajiv Lal, Nitin Nohria and Leslie Freeman
Three managing directors at Peabody Simpson had just returned from a firm-wide recruiting event at Columbia University, which they had covered together, as all were alumni. They were commiserating about having to submit revised forecasts to their division heads by the... View Details
Keywords: Forecasting and Prediction; Capital Budgeting; Recruitment; Reports; Organizational Design
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Lal, Rajiv, Nitin Nohria, and Leslie Freeman. "Peabody Simpson at the Crossroads." Harvard Business School Case 503-112, June 2003.
  • November 2002 (Revised October 2003)
  • Supplement

Anne F. Baird

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Anne F. Baird." Harvard Business School Supplement 403-086, November 2002. (Revised October 2003.)
  • November 2002
  • Supplement

Richard Oliva

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Richard Oliva." Harvard Business School Supplement 403-085, November 2002.
  • November 2002
  • Supplement

Matthew J. Martin

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Matthew J. Martin." Harvard Business School Supplement 403-084, November 2002.
  • November 2002
  • Supplement

Patricia Hughes Mason

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Patricia Hughes Mason." Harvard Business School Supplement 403-083, November 2002.
  • November 2002
  • Supplement

Samuel Allston

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Samuel Allston." Harvard Business School Supplement 403-082, November 2002.
  • November 2002
  • Supplement

Linda Fay Harris

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Linda Fay Harris." Harvard Business School Supplement 403-081, November 2002.
  • Article

Time to Change: Temporal Shifts As Enablers of Organizational Change

By: Nancy Staudenmayer, Marcie Tyre and Leslie Perlow
Keywords: Change; Organizations
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Staudenmayer, Nancy, Marcie Tyre, and Leslie Perlow. "Time to Change: Temporal Shifts As Enablers of Organizational Change." Organization Science 13, no. 5 (September–October 2002).
  • August 2023
  • Case

Salma Qarnain: Spaceships to Broadway

By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
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Perlow, Leslie, Mel Martin, and Hannah Weisman. "Salma Qarnain: Spaceships to Broadway." Harvard Business School Case 424-018, August 2023.
  • 2021
  • Article

Consumer Disclosure

By: Tami Kim, Kate Barasz and Leslie John
As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces two factors to conceptualize consumer... View Details
Keywords: Disclosure; Passive Disclosure; Information; Internet and the Web; Consumer Behavior; Situation or Environment
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Kim, Tami, Kate Barasz, and Leslie John. "Consumer Disclosure." Consumer Psychology Review 4 (2021): 59–69.
  • September 2019 (Revised September 2020)
  • Case

Gina Wilcox

By: Leslie Perlow, Jeff Steiner and Matthew Preble
A Harvard Business School alumna discusses her life trajectory. View Details
Keywords: Personal Development and Career
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Perlow, Leslie, Jeff Steiner, and Matthew Preble. "Gina Wilcox." Harvard Business School Case 420-045, September 2019. (Revised September 2020.)
  • September 2019 (Revised February 2020)
  • Teaching Note

Commonwealth Bank of Australia: Unbanklike Experimentation

By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
Keywords: Transparency; Experimentation; Banks and Banking; Credit Cards; Customer Focus and Relationships; Competitive Strategy; Banking Industry; Australia
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Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Teaching Note 620-041, September 2019. (Revised February 2020.)
  • 2018
  • Working Paper

Fostering Positive Team Relational Dynamics: The Power of Interaction Scripts as a Resource for Change

By: Michael Lee, Melissa Mazmanian and Leslie Perlow
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Lee, Michael, Melissa Mazmanian, and Leslie Perlow. "Fostering Positive Team Relational Dynamics: The Power of Interaction Scripts as a Resource for Change." Working Paper, June 2018.
  • September 2015 (Revised August 2016)
  • Case

Srivathsan Canchi at eBay Inc.

By: Leslie Perlow, Eunice Eun and Wenjie Ma
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Perlow, Leslie, Eunice Eun, and Wenjie Ma. "Srivathsan Canchi at eBay Inc." Harvard Business School Case 416-006, September 2015. (Revised August 2016.)
  • September 2013
  • Article

Converging to the Lowest Common Denominator in Physical Health

By: Leslie K. John and Michael I. Norton
Objective: This research examines how access to information on peer health behaviors affects one's own health behavior. Methods: We report the results of a randomized field experiment in a large corporation in which we introduced walkstations (treadmills... View Details
Keywords: Information; Behavior; Decision Choices and Conditions; Health; Health Industry
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John, Leslie K., and Michael I. Norton. "Converging to the Lowest Common Denominator in Physical Health." Special Issue on Health Psychology Meets Behavioral Economics. Health Psychology 32, no. 9 (September 2013): 1023–1028.
  • November 2002
  • Case

Profiles of the Class of 1976

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Profiles of the Class of 1976." Harvard Business School Case 403-087, November 2002.
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