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  • All HBS Web  (5,107)
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  • 02 Aug 2024
  • HBS Case

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

On a hectic Friday in October 2016, Josh Domingues wondered if he had made a mistake quitting the security of a well-paying job managing contracts for professional hockey players to start a new venture selling nearly expired groceries at discount prices. After all, a... View Details
Keywords: by Lane Lambert; Technology; Information Technology
  • 2024
  • Chapter

Visionaries and Transformative Product Launches in Computing and Information Business History

By: Shane Greenstein
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Greenstein, Shane. "Visionaries and Transformative Product Launches in Computing and Information Business History." In Writing Computer and Information History: Approaches, Connections, and Reflections, by William Aspray. Rowman and Littlefield, forthcoming.
  • September 2015
  • Supplement

Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)

By: John Quelch and Sunru Yong
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Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 916-509, September 2015.
  • March 2017
  • Supplement

Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Katherine B. Hartman
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Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-526, March 2017.
  • September 2015
  • Supplement

Eco7: Launching a New Motor Oil, Spreadsheet for Instructors (Brief Case)

By: John Quelch and Sunru Yong
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Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 916-510, September 2015.
  • January 2022
  • Supplement

Innovation at Uber: The Launch of Express POOL Assignment Solutions Video

By: Chiara Farronato and Caleb Kwon
Video Supplement for HBS Case No. 622-053. View Details
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Farronato, Chiara, and Caleb Kwon. " Innovation at Uber: The Launch of Express POOL Assignment Solutions Video." Harvard Business School Multimedia/Video Supplement 622-704, January 2022.
  • 18 May 2021
  • Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

Starting a job can feel like stepping onto a movie set without a script. Everyone knows the plot; the challenge is figuring out the role. Managers often know what they want from top performers but rarely explain it. That perspective underpins The Unspoken Rules:... View Details
Keywords: by Carolyn DiPaolo
  • March 2017
  • Supplement

Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)

By: John A. Quelch and Katherine B. Hartman
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Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 917-525, March 2017.
  • 01 Sep 2020
  • Cold Call Podcast

How to Launch a New Biosciences Product: Start Small or Dive in?

Keywords: Re: Jeffrey J. Bussgang; Pharmaceutical; Biotechnology
  • December 2022
  • Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details
Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
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Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
  • December 2023 (Revised January 2025)
  • Supplement

Research In Motion: Launching and Scaling the World's First Smartphone Empire (B)

By: Tatiana Sandino and Samuel Grad
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Sandino, Tatiana, and Samuel Grad. "Research In Motion: Launching and Scaling the World's First Smartphone Empire (B)." Harvard Business School Supplement 124-060, December 2023. (Revised January 2025.)
  • December 2023
  • Supplement

Research In Motion: Launching and Scaling the World's First Smartphone Empire (C)

By: Tatiana Sandino and Samuel Grad
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Sandino, Tatiana, and Samuel Grad. "Research In Motion: Launching and Scaling the World's First Smartphone Empire (C)." Harvard Business School Supplement 124-061, December 2023.
  • May 2010
  • Supplement

Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania
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Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-561, May 2010.
  • September 2003 (Revised April 2011)
  • Teaching Note

Group Process in the Challenger Launch Decision (A), (B), (C), and (D) (TN)

By: Amy C. Edmondson and Laura Feldman
Teaching Note to (9-603-068), (9-603-070), (9-603-072), and (9-603-073). View Details
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Edmondson, Amy C., and Laura Feldman. "Group Process in the Challenger Launch Decision (A), (B), (C), and (D) (TN)." Harvard Business School Teaching Note 604-032, September 2003. (Revised April 2011.)
  • May 2013
  • Supplement

Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Instructors (Brief Case)

By: Frank V. Cespedes and Heather Beckham
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Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 913-577, May 2013.
  • May 2013
  • Supplement

Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Students (Brief Case)

By: Frank V. Cespedes and Heather Beckham
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Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 913-576, May 2013.
  • January 1995
  • Teaching Note

Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN

By: V. Kasturi Rangan
Teaching Note for (9-594-051) and (9-593-104). View Details
Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada
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Rangan, V. Kasturi. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN." Harvard Business School Teaching Note 595-078, January 1995.
  • May 2010
  • Supplement

Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania
Citation
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Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 104-560, May 2010.
  • January 2022
  • Supplement

Innovation at Uber: The Launch of Express POOL Assignment: Comparing Commuting and Non-Commuting Hours

By: Chiara Farronato and Caleb Kwon
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Farronato, Chiara, and Caleb Kwon. "Innovation at Uber: The Launch of Express POOL Assignment: Comparing Commuting and Non-Commuting Hours." Harvard Business School Supplement 622-053, January 2022.
  • February 2002
  • Case

Innovating an "Outsourced R&D" Process for Matsushita Electric (MEI): Launching the Panasonic Digital Concepts Center

By: Henry W. Chesbrough and Jeremy Tachau
Shows interaction of venture capital, incubator, and external R&D in Panasonic's technology strategy. View Details
Keywords: Technology; Venture Capital; Innovation Strategy; Research and Development; Technology Industry; Japan
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Chesbrough, Henry W., and Jeremy Tachau. Innovating an "Outsourced R&D" Process for Matsushita Electric (MEI): Launching the Panasonic Digital Concepts Center. Harvard Business School Case 602-120, February 2002.
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