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Show Results For
- All HBS Web
(5,056)
- People (25)
- News (1,919)
- Research (2,096)
- Events (6)
- Multimedia (72)
- Faculty Publications (1,491)
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- September 2015
- Supplement
Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)
By: John Quelch and Sunru Yong
- May 2010
- Teaching Note
Alpen Bank: Launching the Credit Card in Romania (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4559. View Details
- March 1995 (Revised June 1997)
- Teaching Note
Citibank: Launching the Credit Card in Asia Pacific (A) TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-595-026). View Details
Rangan, V. Kasturi, and Marie Bell. "Citibank: Launching the Credit Card in Asia Pacific (A) TN." Harvard Business School Teaching Note 595-104, March 1995. (Revised June 1997.)
- December 2022
- Article
I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure
By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits.
Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm
may rush an innovation to market in an attempt... View Details
Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
- December 2023 (Revised January 2025)
- Supplement
Research In Motion: Launching and Scaling the World's First Smartphone Empire (B)
By: Tatiana Sandino and Samuel Grad
Sandino, Tatiana, and Samuel Grad. "Research In Motion: Launching and Scaling the World's First Smartphone Empire (B)." Harvard Business School Supplement 124-060, December 2023. (Revised January 2025.)
- 18 May 2021
- Book
Launching a Career in the COVID Economy? Here Are 5 Tips.
Starting a job can feel like stepping onto a movie set without a script. Everyone knows the plot; the challenge is figuring out the role. Managers often know what they want from top performers but rarely explain it. That perspective underpins The Unspoken Rules:... View Details
Keywords: by Carolyn DiPaolo
- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- January 2022
- Supplement
Innovation at Uber: The Launch of Express POOL Assignment Solutions Video
By: Chiara Farronato and Caleb Kwon
Video Supplement for HBS Case No. 622-053. View Details
Farronato, Chiara, and Caleb Kwon. " Innovation at Uber: The Launch of Express POOL Assignment Solutions Video." Harvard Business School Multimedia/Video Supplement 622-704, January 2022.
- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- September 2015
- Supplement
Eco7: Launching a New Motor Oil, Spreadsheet for Instructors (Brief Case)
By: John Quelch and Sunru Yong
- 01 Sep 2020
- Cold Call Podcast
How to Launch a New Biosciences Product: Start Small or Dive in?
- September 2003 (Revised April 2011)
- Teaching Note
Group Process in the Challenger Launch Decision (A), (B), (C), and (D) (TN)
By: Amy C. Edmondson and Laura Feldman
Teaching Note to (9-603-068), (9-603-070), (9-603-072), and (9-603-073). View Details
- December 2023
- Supplement
Research In Motion: Launching and Scaling the World's First Smartphone Empire (C)
By: Tatiana Sandino and Samuel Grad
Sandino, Tatiana, and Samuel Grad. "Research In Motion: Launching and Scaling the World's First Smartphone Empire (C)." Harvard Business School Supplement 124-061, December 2023.
- May 2010
- Supplement
Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- May 2013
- Supplement
Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Students (Brief Case)
By: Frank V. Cespedes and Heather Beckham
- May 2013
- Supplement
Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Instructors (Brief Case)
By: Frank V. Cespedes and Heather Beckham
- January 1995
- Teaching Note
Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN
Teaching Note for (9-594-051) and (9-593-104). View Details
- February 2002
- Case
Innovating an "Outsourced R&D" Process for Matsushita Electric (MEI): Launching the Panasonic Digital Concepts Center
By: Henry W. Chesbrough and Jeremy Tachau
Shows interaction of venture capital, incubator, and external R&D in Panasonic's technology strategy. View Details
Keywords: Technology; Venture Capital; Innovation Strategy; Research and Development; Technology Industry; Japan
Chesbrough, Henry W., and Jeremy Tachau. Innovating an "Outsourced R&D" Process for Matsushita Electric (MEI): Launching the Panasonic Digital Concepts Center. Harvard Business School Case 602-120, February 2002.
- January 2022
- Supplement
Innovation at Uber: The Launch of Express POOL Assignment: Comparing Commuting and Non-Commuting Hours
By: Chiara Farronato and Caleb Kwon
Farronato, Chiara, and Caleb Kwon. "Innovation at Uber: The Launch of Express POOL Assignment: Comparing Commuting and Non-Commuting Hours." Harvard Business School Supplement 622-053, January 2022.
- May 2010
- Supplement
Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)
By: V. Kasturi Rangan and Sunru Yong