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Show Results For
- All HBS Web
(1,468)
- People (6)
- News (249)
- Research (959)
- Events (3)
- Multimedia (2)
- Faculty Publications (262)
- 2016
- Working Paper
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; "Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
- 31 May 2023
- HBS Case
From Prison Cell to Nike’s C-Suite: The Journey of Larry Miller
Miller shares how education helped him escape a life of crime, how keeping his secret came at a huge personal price, and why employers should give the formerly incarcerated a chance to succeed. Directed by Jamal Meneide, a filmmaker based... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
Push Through the Pain? Related reading from the Working Knowledge Archives Tracks of My Tears: Reconstructing Digital Music Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu.... View Details
- October 2001 (Revised March 2002)
- Background Note
Implicit Predictors of Consumer Behavior
By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
- 27 Jun 2005
- Research & Ideas
Asian and American Leadership Styles: How Are They Unique?
what motivates others and appeal effectively to it, is most important in the United States and Europe at this point in time. It will become more important in Asia as living standards improve, knowledge workers become more important,... View Details
Keywords: by D. Quinn Mills
- 20 Nov 2006
- Research & Ideas
Open Source Science: A New Model for Innovation
keys to the kingdom. I think we just need to find innovative licensing ways or legal regimes that allow people to share knowledge without risking the overall intellectual property of the firm. Unfortunately,... View Details
Keywords: by Martha Lagace
- 15 Nov 2022
- Book
Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work
unethical behavior when he was a presidential candidate but who publicly remained silent after President Trump exhorted a mob to breach the US Capitol building. “Graham and McConnell were never true partners with Trump the way that Steve Bannon was,” writes Bazerman in... View Details
Keywords: by Pamela Reynolds
- 05 Feb 2015
- Research & Ideas
How New BofA Executives Learn its ’Deep Smarts’
Editor's note: How does an organization hold on to its wealth of accumulated knowledge when the knowledge-holders depart? It's a very real dilemma made even more critical as Baby Boomers begin their mass exit into retirement. The new book... View Details
- Blog
The Harvard Business School Faculty Summer Reader 2023
like aesthetics from products that shape consumer-brand interactions. Finally, let me share a book that has touched my soul—The Three-Body Problem by Liu Cixin. This is a science-fiction masterpiece exploring humanity's quest for... View Details
- 03 Jan 2023
- Book
Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action
and Women: Sharing Your Identity Can Open Doors Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Unsplash/Christina @ wocintechchat.com View Details
Keywords: by Pamela Reynolds
- 28 Sep 2010
- First Look
First Look: September 28, 2010
leverages shared user relationships. We build upon the traditional view of bundling for economies of scope and price discrimination and extend this view to include the strategic management of a firm's user network. Envelopers capture... View Details
Keywords: Sean Silverthorne
- 2014
- Working Paper
Management Practices, Relational Contracts and the Decline of General Motors
By: Susan Helper and Rebecca Henderson
General Motors was once regarded as one of the best managed and most successful firms in the world, but between 1980 and 2009 its share of the US market fell from 62.6 to 19.8 percent, and in 2009 the firm went bankrupt. In this paper we argue that the conventional... View Details
Keywords: Organizational Change and Adaptation; Management Practices and Processes; Organizational Structure; Decision Making; Insolvency and Bankruptcy; Manufacturing Industry; Auto Industry
Helper, Susan, and Rebecca Henderson. "Management Practices, Relational Contracts and the Decline of General Motors." Harvard Business School Working Paper, No. 14-062, January 2014. (NBER Working Paper Series, No. 19867, January 2014.)
- 04 Apr 2005
- What Do You Think?
Can an Organization’s “Deep Smarts” Be Preserved?
organizational leaders should insist on and practice greater transparency in management decision making." In a U.K. bank, David Physick relates that "we encouraged knowledge sharing through... View Details
Keywords: by James Heskett
- Research Summary
Current Research
Professor Gardner’s research investigates two primary research questions, both particularly relevant to the management of professional service firms: (1) How are project teams able to most effectively use their members’ expertise in order... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
in the School's Business History Group to reflect on Chandler's legacy and to share personal memories. To listen to this interview with professor Richard Tedlow, click on the triangular play button below. The Macromedia Flash plug-in is... View Details
Keywords: by Sean Silverthorne
- 25 Jun 2024
- Research & Ideas
How Transparency Sped Innovation in a $13 Billion Wireless Sector
Many businesses are loath to share proprietary information with others, fearing it will undercut their long-term financial prospects. They view openness as a threat to innovation. But a new years-long study of the wireless router industry... View Details
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
Cars negated the ability to interact with people on the streets. As it turned out, cops did a better job fighting crime when they sought input from the public. That had happened organically when they walked their beats. And by sharing... View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
regulations needed to be based on hard science and engineering knowledge. To achieve this, collaboration with the Swedish government was seen as instrumental and joint R&D was regarded as a means to share View Details
Keywords: Sean Silverthorne
- July 1991 (Revised October 1995)
- Case
KPMG Peat Marwick: The Shadow Partner
By: Robert G. Eccles Jr.
KPMG Peat Marwick executives needed to decide whether to fund full development of "The Shadow Partner," the name coined to describe a worldwide information network that would link all KPMG professionals to each other and to a wealth of data bases and information... View Details
Keywords: Information Management; Data and Data Sets; Knowledge Management; Knowledge Use and Leverage; Networks; Partners and Partnerships; Information Technology
Eccles, Robert G., Jr. "KPMG Peat Marwick: The Shadow Partner." Harvard Business School Case 492-002, July 1991. (Revised October 1995.)