Publications
Publications
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(1,656)
- Faculty Publications (178)
- August 2004 (Revised June 2005)
- Case
Fate of the Vasa, The
By: Alan D. MacCormack and Richard Mason
In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and... View Details
- February 2004 (Revised March 2006)
- Case
Pratt & Whitney: Engineering Standard Work
By: H. Kent Bowen and Courtney Purrington
As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details
- January 2004 (Revised February 2005)
- Background Note
A Note on Methodological Fit in Management Field Research
By: Amy C. Edmondson and Stacy McManus
To use in doctoral-level management courses on the design of field research methods. Advocates the importance of fit, or internal consistency, among the different elements of a field research project. Although the scientific method provides an essential framework for... View Details
- January 2004
- Background Note
Why Developers Don't Understand Why Consumers Don't Buy
Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details
- October 2003 (Revised January 2016)
- Exercise
The BCPC Internet Strategy Team: An Exercise
By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
- 2003
- Report
UK Competitiveness: Moving to the Next Stage
By: Michael E. Porter and Christian H.M. Ketels
In October 2002, the Economic and Social Research Council (ESRC) appointed Professor Michael Porter and his team to conduct a brief, three-month review of the existing evidence on UK competitiveness. The effort was funded jointly by the ESRC and the Department of... View Details
- December 2002
- Article
Knowledge Seeking and Location Choice of Foreign Direct Investment in the United States
By: Juan Alcacer and Wilbur Chung
To what extent do firms go abroad to access technology available in other locations? This paper examines whether and when state technical capabilities attract foreign investment in manufacturing from 1987-1993. We find that on average state R&D intensity does not... View Details
- Article
Control, Performance, and Knowledge Transfers in Large Multinationals: Unilever in the United States, 1945-1980
By: G. Jones
This article considers key issues relating to the organization and performance of large multinational firms in the post-Second World War period. Although foreign direct investment is defined by ownership and control, in practice the nature of that "control" is far from... View Details
- October 2002 (Revised March 2013)
- Case
Intermountain Health Care
By: Richard M.J. Bohmer, Amy C. Edmondson and Laura Feldman
Intermountain Health Care (IHC), an integrated delivery system based in Utah, has adopted a new strategy for managing health care delivery. The approach focuses management attention not only on the facilities where care takes place but also on physician decision making... View Details
- December 2001
- Case
Natural Pork Production
By: Ray A. Goldberg and James M Beagle
An entrepreneurial hog farmer's creative use of contracts and capital structure drives very successful growth and returns in a depressed commodity industry. View Details
- April 2001 (Revised July 2001)
- Case
Verge Software (A)
By: Dorothy A. Leonard and Elizabeth Kind
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's... View Details
Keywords: Venture Capital; Investment; Corporate Entrepreneurship; Business or Company Management; Business Strategy; Technological Innovation; Applications and Software; Management Teams; Governing and Advisory Boards; Business Startups; Decision Choices and Conditions; Product Development; Information Technology Industry; United States
- 2001
- Chapter
Publicly Funded Science and the Productivity of the Pharmaceutical Industry
By: Rebecca Henderson and Ian Cockburn
U.S. taxpayers funded $14.8 billion of health related research last year, four times the amount that was spent in 1970 in real terms. In this paper we evaluate the impact of these huge expenditures on the technological performance of the pharmaceutical industry. While... View Details
- October 2000 (Revised March 2001)
- Case
Firestone/Ford Tire Controversy, The (A)
By: V.G. Narayanan and Roger Orosman Nieves
Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives. View Details
- October 2000
- Background Note
Creating Value
By: Rohit Deshpande
Creating value involves understanding consumers/customers and bringing this knowledge into the organization. Market-driven and market-driving strategies are contrasted in the context of new product development. View Details
- March 2000
- Case
Heartport, Inc.
By: Gary P. Pisano and Shoshana Dobrow
Heartport, an entrepreneurial medical device maker, has introduced several innovative systems for conducting less-invasive cardiac surgery. Despite initially high expectations, the company has struggled to get its technology adopted by cardiac surgeons. The company's... View Details
- June 1999 (Revised October 1999)
- Case
Eli Lilly, 1998 (B): Emerging Global Organization
By: Michael Y. Yoshino and Thomas W. Malnight
Examines major issues faced by Eli Lilly as it evaluates the appropriateness of a focused matrix organization with extensive use of cross-functional teams. View Details
- July 1997 (Revised February 1998)
- Case
Aladdin Knowledge Systems
By: John A. Quelch
The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details
- May 1997
- Teaching Note
Introduction and Overview: Managing Product Development, Instructor's Note
By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
- May 1997
- Teaching Note
Managing Product Development: Matching Technology with Context, Instructor's Note
By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details