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Show Results For
- All HBS Web
(892)
- People (1)
- News (443)
- Research (174)
- Events (1)
- Multimedia (7)
- Faculty Publications (72)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
- 11 May 2022
- Blog Post
MoMBAs: The Inspiring Student Mothers of HBS
This Mother’s Day, we celebrated progress and possibility on the HBS campus! HBS first accepted women into the MBA Program in 1963. Fast forward six decades and now classrooms are 44% female and most sections have 1-2 mothers. Across the... View Details
- 14 Sep 2018
- Blog Post
10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program
After receiving my degree in Mechanical Engineering at Boston University, I lived in Austin, Texas for 2 years while working at Amazon. I held a role as an engineering project manager launching new transportation warehouses. As an engineering undergrad, I felt the... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
the amount of nicotine they inhale, gradually weaning themselves off their addiction if they choose. “The value proposition of e-cigarettes is clear” "The value proposition of e-cigarettes is clear," says John A. Quelch, Charles... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
inventory without the use of technology," says John Jong-Hyun Kim, a senior lecturer and William Henry Bloomberg fellow at Harvard Business School. "And yet, schools have been slow to adopt and integrate technology in the... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time—not a minute more or less—a slight man with... View Details
- November 1993 (Revised October 1995)
- Case
Erik Peterson (A)
By: John J. Gabarro
Describes the problems facing a recent MBA graduate in his job as general manager of a mobile cellular company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details
Keywords: Business Subsidiaries; Managerial Roles; Organizational Design; Problems and Challenges; Relationships; Mobile Technology
Gabarro, John J. "Erik Peterson (A)." Harvard Business School Case 494-005, November 1993. (Revised October 1995.)
Joseph B. Lassiter
Joe is the Senator John Heinz Professor of Management Practice in Environmental Management, Retired. He focuses on one of the world’s most pressing problems: developing clean, secure and carbon-neutral supplies of reliable, low-cost energy all around the world. He... View Details
- 24 Jun 2015
- HBS Case
Upgrading School with a Startup Mentality
funding, which it will use to open four more schools in the fall of 2015—in Brooklyn and Palo Alto, along with two more in San Francisco. Harvard Business School Senior Lecturer John Kim (HBS MBA '93) became... View Details
- 07 Mar 2013
- Research & Ideas
Video: Harvard Business School at the Kumbh Mela
Shivaratri Snan bathing day on March 10. To accommodate everyone, the Indian government creates a temporary city-building roads and providing power on what is normally an empty flood plain. Senior Lecturer and Dauten Real Estate Fellow View Details
Michael W. Toffel
Professor Toffel is the Senator John Heinz Professor of Environmental Management. His research examines how companies are addressing climate change (especially decarbonization) and other environmental and working condition issues in their operations and supply... View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
couldn't still succeed, says John Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and a professor of health policy and management at Harvard School of Public Health. The sheer scope of the... View Details
Ray A. Goldberg
A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.
... View Details
- 16 Dec 2021
- Blog Post
African American Student Union Spotlight on STEM
the MBA program. Kareem Stanley (JD/MBA 2024) Where is your hometown? Queens, New York. What was your pre-MBA industry and role? I was in Energy in Project Management / Process Engineering. Post-MBA industry and role? Undecided. Why did... View Details
- 06 Oct 2023
- Blog Post
Short Intensive Programs 2024 Preview: From Climate Change to Formula 1
courses. Some of this stuff doesn’t exist in the MBA curriculum at all—this is the only place you can get it.” Photo courtesy Evgenia Eliseeva. SIPs also allow faculty to test out classes that could become full curricular offerings.... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back for more. In this e-mail interview with HBS Working Knowledge's Manda Mahoney, Harvard Business School professor View Details
Keywords: by Manda Mahoney
F. Warren McFarlan
Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details
Luis M. Viceira
Luis M. Viceira is the George E. Bates Professor in the Finance Unit and a Research Associate at the National Bureau of Economic Research. His research, course development, and teaching focus on the areas of investment management... View Details
- July 2010 (Revised June 2016)
- Case
Erik Peterson at Biometra (A)
By: John J. Gabarro, Thomas DeLong and Jevan Soo
Describes the problems facing a recent MBA graduate in his job as general manager of a medical device company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details
Keywords: Business Subsidiaries; Leadership; Managerial Roles; Product Launch; Organizational Structure; Problems and Challenges; Medical Devices and Supplies Industry
Gabarro, John J., Thomas DeLong, and Jevan Soo. "Erik Peterson at Biometra (A)." Harvard Business School Case 411-031, July 2010. (Revised June 2016.)