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Show Results For
- All HBS Web
(334)
- People (1)
- News (85)
- Research (151)
- Events (2)
- Multimedia (5)
- Faculty Publications (126)
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- 28 May 2014
- Research & Ideas
Building Histories of Emerging Economies One Interview at a Time
The corporate histories of Apple, Coca-Cola, and Honda are well-documented stories that offer a window into the nuances of business in a particular place, at a particular time. As such, they're invaluable resources for research that influences future generations of... View Details
Keywords: by Julia Hanna
- Teaching Interest
Strategy and Technology (Elective Curriculum)
By: David B. Yoffie
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details
- 25 Sep 2007
- First Look
First Look: September 25, 2007
recently hired partners in Israel and China, and subsequently opened offices in both countries. The firm was contemplating hiring a third international partner in India and potentially opening a third foreign office. This model seemed to... View Details
Keywords: Martha Lagace
- 19 Mar 2007
- Research & Ideas
Handicapping the Best Countries for Business
If you are an executive of a multinational looking for geographies in which to expand your markets, operations, and investments, is China more attractive than India? South Africa better than Mexico? Does Russia have more promise than the United States? The answer you... View Details
Keywords: by Sean Silverthorne
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
as Egyptian and Syrian disengagement accords with Israel following their 1973 war. Along with diverse political leaders, diplomats, and business executives, every U.S. President since John F. Kennedy—including President-elect Donald Trump... View Details
Keywords: Sean Silverthorne
- 06 Jun 2005
- Research & Ideas
Don’t Listen to “Yes”
culture of no enables those with the most power or the loudest voice to impose their will. Leaders need to develop and employ a variety of forums for encouraging people to express their views. When Paul Levy embarked on a turnaround of the Beth View Details
Keywords: by Martha Lagace
- September 2014
- Article
Advancing Consumer Neuroscience
By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon
In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details
Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science
Smidts, Ale, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, and Carolyn Yoon. "Advancing Consumer Neuroscience." Marketing Letters 25, no. 3 (September 2014): 257–267.
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