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Show Results For
- All HBS Web
(341)
- People (1)
- News (85)
- Research (150)
- Events (2)
- Multimedia (5)
- Faculty Publications (128)
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- September 2014
- Article
Advancing Consumer Neuroscience
By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon
In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details
Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science
Smidts, Ale, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, and Carolyn Yoon. "Advancing Consumer Neuroscience." Marketing Letters 25, no. 3 (September 2014): 257–267.
- 23 Apr 2013
- First Look
First Look: April 23
http://hbr.org/2013/04/using-the-crowd-as-an-innovation-partner/ar/1 2006 The Small Worlds of Corporate Governance The Small Worlds of Business Groups: Liberalization and Network Dynamics By: Brookfield, Jon, Sea-Jin Chang, Israel Drori,... View Details
Keywords: Sean Silverthorne
- 29 Nov 2006
- Research & Ideas
Rich or Royal: What Do Founders Want?
becoming an entrepreneur, and the one on which past entrepreneurial research has focused, going all the way back to Adam Smith, Joseph Schumpeter, Israel Kirzner, and other pillars of economics. In my own research, I also approached... View Details
- December 2020 (Revised March 2022)
- Teaching Note
Forecasting ClimaCell
By: Joshua Lev Krieger, Christopher Stanton and James Barnett
A weather technology startup, ClimaCell considers the R&D trade-offs and financing implications of pursuing a proposed contract with a major automobile maker, rather than continuing its focus on building a scalable, all-purpose weather prediction engine. View Details
- June 2017
- Case
Waze Connected Citizens Program
By: Mitchell Weiss and Alissa Davies
Di-Ann Eisnor, Director of Growth at Waze, founded the company’s Connected Citizens Program (CCP), a data-sharing partnership that provided officials with traffic incident and congestion data. Since 2015, her program had enabled officials in Kentucky and elsewhere to... View Details
Keywords: Public Entrepreneurship; Waze; Public-Private Partnerships; Scaling Technology Ventures; Di-Ann Eisnor; Paige Fitzgerald; Noam Bardin; Ehud Shabtai; Cities; Traffic; Crowdsourcing; API; Scaling Innovation; Entrepreneurship; Public Sector; Information Technology; Transportation; Growth Management; Transportation Industry; Israel; Indonesia; United States; Brazil; Los Angeles; Kentucky
Weiss, Mitchell, and Alissa Davies. "Waze Connected Citizens Program." Harvard Business School Case 817-035, June 2017.
- 18 Dec 2012
- First Look
First Look: December 18
pivotal role in the industry during the 1970s by selling Iranian oil to Israel and South Africa. The case provides a means to explore the rationale and advantages of giant commodity traders, as well as enabling students to debate... View Details
Keywords: Carmen Nobel
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