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  • May 2014 (Revised March 2017)
  • Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
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  • 28 Jan 2008
  • Research & Ideas

Billions of Entrepreneurs in China and India

villages, small towns, and major cities, often with a sizable amount of investment or involvement by local government authorities. It is hard to find any reasonably sized Chinese company in which government authorities do not have input.... View Details
Keywords: by Martha Lagace
  • February 2018
  • Case

Aetna and the Transformation of Health Care

By: Rebecca M. Henderson, Russell Eisenstat and Matthew Preble
Mark Bertolini, chairman and CEO of the health insurer Aetna, faces a number of questions as he seeks to transform Aetna from a classic insurance company into a business that will engage much more deeply with its members around their personal health goals. His strategy... View Details
Keywords: Health Care and Treatment; Insurance; Transformation; Behavior; Leading Change; Strategy; Insurance Industry; Health Industry; United States; Connecticut
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  • 2010
  • Working Paper

Lawful but Corrupt: Gaming and the Problem of Institutional Corruption in the Private Sector

By: Malcolm S. Salter
This paper describes how the gaming of society's rules by corporations contributes to the problem of institutional corruption in the world of business. "Gaming" in its various forms involves the use of technically legal means to subvert the intent of society's rules in... View Details
Keywords: Crime and Corruption; Civil Society or Community; Competitive Advantage; Earnings Management; Trust; Law; Performance; Investment Funds; Private Sector; Behavior; Relationships; Goals and Objectives
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  • October 2005
  • Case

Portfolio & Partnership

By: G. Felda Hardymon and Ann Leamon
Explores issues around the portfolio management and partnership behavior in a venture capital setting. View Details
Keywords: Investment Portfolio; Private Equity; Venture Capital; Partners and Partnerships; Financial Strategy
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  • 17 Jul 2019
  • News

Leading with Trust

  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

resolved it. Since past behavior is the best indicator of future behavior, the board should ask candidates what concrete steps they took in their prior job to ensure that senior and lower-level managers were conducting the business with... View Details
Keywords: by Carla Tishler
  • 2025
  • Working Paper

Training Within Firms

By: Brayan Diaz, Andrea Neyra-Nazarrett, Julian Ramirez, Raffaella Sadun and Jorge Tamayo
Training investments are essential for improving worker and firm productivity, yet their implementation is often hindered by low participation rates and insufficient worker engagement. This study uses data from three firms–a car manufacturer, a quick-service... View Details
Keywords: Productivity; Absenteeism; Middle Managers; Training; Management Practices and Processes; Performance Productivity; Employees
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    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry
    • 14 Mar 2007
    • Op-Ed

    Government’s Misguided Probe of Private Equity

    Fifty-three years ago, Judge Harold Medina dismissed charges brought by the Justice Department against seventeen leading investment banks. A case built up over a decade of investigations and almost three years of trial collapsed when the... View Details
    Keywords: by Josh Lerner; Financial Services

      A New Way to Understand Corporate Leverage

      The link between measures of risk and return within the equity market has been very weak over the past 47 years: in the United States, returns on high-risk stocks have cumulatively fallen short of the returns on low-risk stocks, during a period when the equity market... View Details
      • April 2010 (Revised May 2017)
      • Case

      Tremblant Capital Group

      By: Robin Greenwood
      Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that... View Details
      Keywords: Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)
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      • June 2008
      • Article

      How Are Preferences Revealed?

      By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
      Revealed preferences are tastes that rationalize an economic agent's observed actions. Normative preferences represent the agent's actual interests. It sometimes makes sense to assume that revealed preferences are identical to normative preferences. But there are many... View Details
      Keywords: Consumer Behavior; Attitudes; Microeconomics
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      • Career Coach

      Annette Rodriguez-Ferrer

      Annette Rodriguez brings over 20 years of seasoned expertise in private equity, across business services, consumer services, and healthcare. She has dedicated her career to building teams and investing in and developing best-in-class... View Details
      Keywords: Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing
      • Research Summary

      Research

      By: Michael I. Norton
      Professor Norton's research can be grouped into two broad areas. First, he explores the effects of social norms on people’s attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. This work has a particular... View Details
      • 15 May 2013
      • Research & Ideas

      From McRibs to Maseratis: The Power of Scarcity Marketing

      Editor's note: Think money can't buy happiness? Behavioral economists Elizabeth Dunn and Michael Norton beg to differ. It actually can, they say—but only if we spend it the right way. In their book released this week, Happy Money: The... View Details
      Keywords: Re: Michael I. Norton

        Linda A. Hill

        Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

        • September 2019
        • Article

        The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence

        By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
        Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even... View Details
        Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result
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        • February 2016
        • Article

        After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates

        By: Pavel Zhelyazkov and Ranjay Gulati
        Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with... View Details
        Keywords: Network Formation; Network Search; Venture Capital; Syndication; Networks
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        • 24 Jul 2019
        • Lessons from the Classroom

        Can These Business Students Motivate Londoners to Do the Right Thing?

        millions of extra pounds in tax revenue collected. "I’ve seen behavioral economics come into play in a variety of contexts, ranging from employee compensation and investment decisions to corporate... View Details
        Keywords: by Dina Gerdeman