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  • May 2014 (Revised March 2017)
  • Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
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  • 17 Jul 2019
  • News

Leading with Trust

  • 2013
  • Book

Happy Money: The Science of Happier Spending

By: Elizabeth Dunn and Michael Norton
If you think money can't buy happiness, you're not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of... View Details
Keywords: Happiness; Spending; Personal Finance
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  • 28 Jan 2008
  • Research & Ideas

Billions of Entrepreneurs in China and India

villages, small towns, and major cities, often with a sizable amount of investment or involvement by local government authorities. It is hard to find any reasonably sized Chinese company in which government authorities do not have input.... View Details
Keywords: by Martha Lagace
  • 29 Nov 2013
  • News

Money advice: Don't spend less, spend smarter

  • Career Coach

Annette Rodriguez-Ferrer

Annette Rodriguez brings over 20 years of seasoned expertise in private equity, across business services, consumer services, and healthcare. She has dedicated her career to building teams and investing in and developing best-in-class... View Details
Keywords: Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing; Impact Investing

    A New Way to Understand Corporate Leverage

    The link between measures of risk and return within the equity market has been very weak over the past 47 years: in the United States, returns on high-risk stocks have cumulatively fallen short of the returns on low-risk stocks, during a period when the equity market... View Details
    • June 2008
    • Article

    How Are Preferences Revealed?

    By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
    Revealed preferences are tastes that rationalize an economic agent's observed actions. Normative preferences represent the agent's actual interests. It sometimes makes sense to assume that revealed preferences are identical to normative preferences. But there are many... View Details
    Keywords: Consumer Behavior; Attitudes; Microeconomics
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      Lauren H. Cohen

      Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

      Keywords: investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry
      • February 2018
      • Case

      Aetna and the Transformation of Health Care

      By: Rebecca M. Henderson, Russell Eisenstat and Matthew Preble
      Mark Bertolini, chairman and CEO of the health insurer Aetna, faces a number of questions as he seeks to transform Aetna from a classic insurance company into a business that will engage much more deeply with its members around their personal health goals. His strategy... View Details
      Keywords: Health Care and Treatment; Insurance; Transformation; Behavior; Leading Change; Strategy; Insurance Industry; Health Industry; United States; Connecticut
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      • 24 Jul 2019
      • Lessons from the Classroom

      Can These Business Students Motivate Londoners to Do the Right Thing?

      millions of extra pounds in tax revenue collected. "I’ve seen behavioral economics come into play in a variety of contexts, ranging from employee compensation and investment decisions to corporate... View Details
      Keywords: by Dina Gerdeman
      • Research Summary

      Research

      By: Michael I. Norton
      Professor Norton's research can be grouped into two broad areas. First, he explores the effects of social norms on people’s attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. This work has a particular... View Details

        Joshua D. Coval

        Joshua Coval, Professor of Business Administration in the Finance Area, joined HBS in July 2001. Prior to joining HBS, Joshua was an Assistant Professor of Finance at the University of Michigan Business School where he was on the faculty since 1996.... View Details

        Keywords: investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry
        • September 2019
        • Article

        The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence

        By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
        Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even... View Details
        Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result
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        • 14 Mar 2007
        • Op-Ed

        Government’s Misguided Probe of Private Equity

        Fifty-three years ago, Judge Harold Medina dismissed charges brought by the Justice Department against seventeen leading investment banks. A case built up over a decade of investigations and almost three years of trial collapsed when the... View Details
        Keywords: by Josh Lerner; Financial Services

          Linda A. Hill

          Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

          • Career Coach

          Jonathan Shepherd

          Jonathan is CPD's Corporate Relations Director overseeing principal investing: VC/PE, investment management and real estate. Since 2007, he has coached thousands of students & alumni and forged recruiting relationships with hundreds... View Details
          Keywords: Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing; Angel Investing
          • 05 May 2003
          • Research & Ideas

          Sharing the Responsibility of Corporate Governance

          resolved it. Since past behavior is the best indicator of future behavior, the board should ask candidates what concrete steps they took in their prior job to ensure that senior and lower-level managers were conducting the business with... View Details
          Keywords: by Carla Tishler
          • February 2016
          • Article

          After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates

          By: Pavel Zhelyazkov and Ranjay Gulati
          Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with... View Details
          Keywords: Network Formation; Network Search; Venture Capital; Syndication; Networks
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          • April 2010 (Revised May 2017)
          • Case

          Tremblant Capital Group

          By: Robin Greenwood
          Brett Barakett, CEO and founder of Tremblant Capital Group, a New York–based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that... View Details
          Keywords: Business Earnings; Behavioral Finance; Stocks; Investment Funds; Consumer Behavior; Competitive Advantage; Financial Services Industry; New York (city, NY)
          Related