Filter Results:
(6,156)
Show Results For
- All HBS Web
(12,153)
- People (60)
- News (2,828)
- Research (6,156)
- Events (72)
- Multimedia (105)
- Faculty Publications (4,132)
Show Results For
- All HBS Web
(12,153)
- People (60)
- News (2,828)
- Research (6,156)
- Events (72)
- Multimedia (105)
- Faculty Publications (4,132)
Sort by
- Research Summary
Relative Thinking and Consumer Choice
Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)
- 1984
- Chapter
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 22–46. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984.
- 1998
- Article
Consumer Acceptance of Interactive News in the Netherlands
By: Anita Elberse
Elberse, Anita. "Consumer Acceptance of Interactive News in the Netherlands." Harvard International Journal of Press/Politics 3, no. 4 (1998): 62–83.
- July 2002
- Article
Let's Put Consumers in Charge of Health Care
Herzlinger, Regina E. "Let's Put Consumers in Charge of Health Care." Harvard Business Review 80, no. 7 (July 2002).
- May 2020 (Revised August 2022)
- Teaching Note
Direct to Consumer Brands
By: Sunil Gupta
In recent years, we have seen a dramatic rise of direct-to-consumer (DTC) brands. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to attain valuations... View Details
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose... View Details
- Research Summary
Meaningful Work as the Recognition and Expression of Deeply Embedded Life Interests
A large part of my research efforts over the past twenty years has been focused on the understanding of meaning as the recognition and expression of "deeply embedded life interests", an aspect of the psychology of human personality that has a long tradition... View Details
- January – March 2012
- Article
Bond Risk, Bond Return Volatility, and the Term Structure of Interest Rates
By: Luis M. Viceira
This paper explores time variation in bond risk, as measured by the covariation of bond returns with stock returns and with consumption growth, and in the volatility of bond returns. A robust stylized fact in empirical finance is that the spread between the yield on... View Details
Keywords: Bonds; Volatility; Forecasting and Prediction; Interest Rates; Inflation and Deflation; Investment Return; Risk and Uncertainty; Currency Exchange Rate; Cash Flow; Stocks
Viceira, Luis M. "Bond Risk, Bond Return Volatility, and the Term Structure of Interest Rates." International Journal of Forecasting 28, no. 1 (January–March 2012): 97–117.
- Article
Strategy, Economic Relations, and the Definition of National Interests
By: Rawi Abdelal and Jonathan Kirshner
Abdelal, Rawi, and Jonathan Kirshner. "Strategy, Economic Relations, and the Definition of National Interests." Security Studies 9, nos. 1-2 (1999): 119–156. (Reprinted in Power and the Purse: Economic Statecraft, Interdependence, and National Security, ed. Jean-Marc F. Blanchard, Edward D. Mansfield, and Norrin M. Ripsman. London: Frank Cass, 2000, pp. 119-156.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details
Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry
Bell, David E., and Ann Leamon. "Compaq Computer: Consumer Notebook Group." Harvard Business School Case 599-053, April 1999. (Revised September 1999.)
- 2019
- Book
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
By: Shoshana Zuboff
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details
Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation
Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019.
- Article
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." Marketing Science 4, no. 2 (Spring 1985): 147–165.
- November 1996 (Revised October 1998)
- Case
Reynolds Metals Company: Consumer Products Division
Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development. View Details
Chun, Samuel S. "Reynolds Metals Company: Consumer Products Division." Harvard Business School Case 597-045, November 1996. (Revised October 1998.)
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
trends? What do you think? Note: The term "consumer generated marketing" is derived from a term, "consumer-generated media," coined by Pete Blackshaw, chief marketing officer of Intelliseek, an Internet-based View Details
Keywords: by James Heskett
- January 2006
- Article
Reports of Solving the Conflicts of Interest in Auditing Are Highly Exaggerated
By: Max H. Bazerman, Don A. Moore, Philip E. Tetlock and Lloyd Tanlu
Bazerman, Max H., Don A. Moore, Philip E. Tetlock, and Lloyd Tanlu. "Reports of Solving the Conflicts of Interest in Auditing Are Highly Exaggerated." Academy of Management Review 31, no. 1 (January 2006).