Publications

1995
Book

Concurrent Marketing: Integrating Product, Sales, and Service

By: Frank V. Cespedes

Keywords: Marketing; Product; Sales; Service Delivery

1995
Chapter

The Learning Organization: An Integrative Approach

By: A. Edmondson and B. Moingeon

Keywords: Organizational Change and Adaptation; Organizational Design; Integration

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

Educators

June 1995
Article

Negotiating Over Time: Impediments to Integrative Solutions

By: E. A. Mannix, C. Tinsley and M. H. Bazerman

Keywords: Negotiation; Integration

August 2020 (Revised June 2021)
Case

Just Arrived: Integrating Refugees in Sweden

By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej

Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of... View Details

Keywords: Immigration; Refugees; Employment; Integration; Business Model; Social Entrepreneurship; Growth and Development Strategy; Employment Industry; Sweden; Italy; Germany

Educators

Article

The Integration of Psychological and Network Perspectives in Organizational Scholarship

By: Tiziana Casciaro, Sigal G. Barsade, Amy C. Edmondson, Cristina B. Gibson, David Krackhardt and Giuseppe Labianca

Although multiple disciplines have been applied to the study of organizations, organizational research is rarely interdisciplinary in the sense of two or more disciplines being linked in the joint analysis of organizational phenomena. The articles in this special issue... View Details

Keywords: Research; Organizations

2009
Article

Marketing and Innovations Management: An Integrated Perspective

By: Elie Ofek and Olivier Toubia

Keywords: Marketing; Innovation and Invention; Management; Integration; Perspective

August 2003 (Revised June 2005)
Case

Royal Bank of Scotland, The: Masters of Integration

By: Nitin Nohria and James Weber

Describes the acquisition of Nat West by Royal Bank of Scotland. Describes the strategic rationale for the acquisition and the process by which the integration of the two banks was accomplished. The acquisition is remarkable for how successful it was, given the typical... View Details

Keywords: Mergers and Acquisitions; Integration; Banks and Banking; Success; Banking Industry; Scotland

Educators

June 2007
Supplement

Shinsei Bank: Developing an Integrated Firm (B)

By: Thomas J. DeLong and Terence Heymann

Keywords: Banks and Banking; Business Ventures; Integration; Growth and Development; Banking Industry

2012
Working Paper

Putting Integrity into Finance: A Purely Positive Approach

By: Werner Erhard and Michael C. Jensen

We summarize our new positive theory of integrity that has no normative content, and argue that there are large gains from putting integrity into finance—into both the theory and practice of finance. We define integrity as being whole and complete and unbroken. We... View Details

Keywords: Finance; Ethics; Theory; Practice; Change

SSRN

1989
Book

Leadership and the Quest for Integrity

By: Joseph L. Badaracco and Richard R Ellsworth

January 1990
Article

An Integrated Approach to Customer Service

By: R. D. Shapiro and H. Mathe

Keywords: Customers

October 2005 (Revised February 2006)
Supplement

Sales Force Integration at FedEx (B)

In knowledge-based environments, teams must develop a systematic approach to integrating knowledge resources throughout the course of projects in order to perform effectively. Yet, many teams fail to do so. Drawing on the resource-based view of the firm, we examine... View Details

2024
Working Paper

Capital Market Integration and Growth across the United States

By: Leonardo D'Amico and Maxim Alekseev

What drives the integration of national financial markets and what are its consequences for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... View Details

Keywords: Interest Rates; Financial Markets; Economic Growth; Banks and Banking; Analytics and Data Science