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- All HBS Web (302)
- Faculty Publications (98)
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- August 2021
- Case
Orchadio's First Two Split Experiments
By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
- 09 May 2017
- First Look
New Research and Ideas, May 9
https://www.hbs.edu/faculty/Pages/item.aspx?num=52605 Relative Performance Benchmarks: Do Boards Follow the Informativeness Principle? By: Ma, Paul, Jee Eun Shin, and Charles C.Y. Wang Abstract—Relative performance metrics are widely used... View Details
Keywords: Sean Silverthorne
- 14 Nov 2012
- Research & Ideas
New Agenda for Corporate Accountability Reporting
change." There is enormous potential for innovation in this area, he continues. "If we were to put an accounting lens on corporate accountability reporting, there is potential for innovation both... View Details
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
needs; risk-adjustment of payment will make the sick much more attractive enrollees than the present uniform pricing system. All boats rise in a rising sea. Other consumer-driven markets demonstrate that suppliers innovate to reach all... View Details
Keywords: by Martha Lagace
- 23 Feb 2010
- First Look
First Look: Feb. 23
multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct market competitors, View Details
Keywords: Martha Lagace
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
definition that extends the concept beyond the traditional binary retain/not retain view of retention. We discuss a variety of metrics to measure and monitor retention. We present an integrated framework for managing retention that... View Details
Keywords: Sean Silverthorne
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
foundations of strategic costing systems. The breakthrough came by combining an idea I had while writing Cost & Effect with an innovation developed by Steve Anderson, an HBS MBA, who was a student in my second-year elective, Cost... View Details
Keywords: by Sarah Jane Gilbert
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
disruptive innovation has gained considerable currency among practitioners despite widespread misunderstanding of its core principles. Similarly, foundational research on disruption has elicited frequent citation and vibrant debate in... View Details
Keywords: Dina Gerdeman
- 03 Jun 2015
- What Do You Think?
Is the Time Right for Self-Management?
company's vision." Charlie Efford added that "The key to self-management becoming embedded is changing the mindset of the management team. Most corporations haven't made this shift." Denis Collet suggested "it's all about clear goals and... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive on the View Details
- 16 Jul 2013
- First Look
First Look: July 16
Leadership Lessons from the Chilean Mine Rescue By: Rashid, Faaiza, Amy C. Edmondson, and Herman B. Leonard Abstract—Three years ago, when a cave-in at the San José mine in Chile trapped 33 men under 700,000 metric tons of rock, experts... View Details
Keywords: Anna Secino
- 05 May 2009
- First Look
First Look: May 5, 2009
Survive—Thrive: Leading Innovation in Good Times and Bad Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global... View Details
Keywords: Martha Lagace
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
As we start to think about returning to work, shopping, and recreation, there is much talk about transformed workplaces and innovative social distancing designs. But how will companies, workers, and customers have confidence that these... View Details
- 17 Aug 2010
- First Look
First Look: August 17
their communication quality and ultimately to benefit their performance. Paper not available. Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe Authors:Christopher C. Liu, Toby E. Stuart Abstract In View Details
Keywords: Martha Lagace
- 08 Jul 2008
- First Look
First Look: July 8, 2008
for positions of international leadership in research and education. Bargains-then-ripoffs: Innovation, Pricing and Lock-in in Enterprise Software Author:Ian Larkin Periodical:Best Paper Proceedings of the Academy of Management (2008). Abstract In industries with quick... View Details
Keywords: Martha Lagace
- 06 Nov 2007
- First Look
First Look: November 6, 2007
implications of these results for retail atmospherics are discussed. Small Worlds and Regional Innovation Authors:Lee Fleming, Charles King III, and Adam Juda Publication:Organization Science (November 2007) Abstract Small-world networks... View Details
Keywords: Sean Silverthorne
- 12 Nov 2024
- HBS Case
Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers
up providing the inspiration for his next business opportunity: a tech business that put “justice-involved” individuals to work. “Tech startups are so concentrated in a small number of places with a small number of types of people, so there’s View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
marking, and conceptual bridging; and, a second phase marked by a redefinition of competitive and consumer boundaries and facilitated by mechanisms of competitive set reclamation and enthusiast consumer mobilization. This process culminates with the resurgence of View Details
Keywords: Sean Silverthorne
- 02 Sep 2008
- First Look
First Look: September 3, 2008
client's needs, obtaining projects and properly scoping out the work. The "offshore" person in India or elsewhere, along with his or her delivery team, is responsible for completing the project in a high-quality and timely way. The same top- and bottom-line... View Details
Keywords: Sean Silverthorne
- 16 Jul 2008
- Op-Ed
What Should Employers Do about Health Care?
be satisfied with current process compliance measures and overly broad metrics covering hospitals as a whole. What is needed is true outcomes, medical condition by medical condition, that will guide choice of providers and enable... View Details