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      • February 22, 2023
      • Article

      How to Seed Organic Marketing in a Video-First World

      By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
      Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
      Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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      Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
      • February 2023 (Revised November 2024)
      • Case

      Ronald Reagan: Changing the World

      By: Robert Simons and Shirley Sun
      This case traces the rise of Ronald Reagan from small town Illinois to two-term president of the United States. An unlikely candidate for the world’s most powerful job, the case describes the different roles that Reagan filled over his life: radio announcer, Hollywood... View Details
      Keywords: Politics; Entertainment; Personal Characteristics; Business And Government; Values And Beliefs; Mission And Purpose; Decision Making; Government Administration; Management Style; Power and Influence; United States
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      Simons, Robert, and Shirley Sun. "Ronald Reagan: Changing the World." Harvard Business School Case 123-024, February 2023. (Revised November 2024.)
      • January 2023 (Revised June 2024)
      • Case

      Adams + Beasley Associates

      By: Dennis Campbell and Iuliana Mogosanu
      This case illustrates how a strong culture, founder-led SME designed and used a unique performance metric—the job security index—to manage through periods of economic uncertainty. The case centers specifically on how the job security index was used in an interactive... View Details
      Keywords: Financial Crisis; Measurement and Metrics; Employee Ownership; Risk and Uncertainty; Small Business; Leadership; Organizational Culture
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      Campbell, Dennis, and Iuliana Mogosanu. "Adams + Beasley Associates." Harvard Business School Case 123-051, January 2023. (Revised June 2024.)
      • January 2023 (Revised April 2024)
      • Case

      First to Fight? Culture, Tradition, and the United States Marine Corps (USMC)

      By: Ranjay Gulati, Akhil Iyer and Joel Malkin
      Over a history of more than 240 years, the United States Marine Corps has forged a distinct culture and institutional identity centered on its “warrior ethos.” In the wars of American history, Marines fought with uncommon valor, rising to international prominence for... View Details
      Keywords: Change Management; Transformation; Talent and Talent Management; Government Administration; Management Practices and Processes; Management Systems; Organizational Change and Adaptation; Organizational Culture; Performance Effectiveness; United States
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      Gulati, Ranjay, Akhil Iyer, and Joel Malkin. "First to Fight? Culture, Tradition, and the United States Marine Corps (USMC)." Harvard Business School Case 423-051, January 2023. (Revised April 2024.)
      • January 2023 (Revised March 2023)
      • Module Note

      Identity, Power, and Influence

      By: Lakshmi Ramarajan
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      Ramarajan, Lakshmi. "Identity, Power, and Influence." Harvard Business School Module Note 423-062, January 2023. (Revised March 2023.)
      • January 2023 (Revised June 2024)
      • Case

      Zaoui & Co. (A): Consigliere for High Stakes M&A Transactions

      By: Ashish Nanda, Alex Kitsberg and Zack Kurtovich
      In September 2019, Zaoui & Co.’s close-knit team of professionals convened for their annual off-site. In its nine years of operation, the boutique investment bank founded by the brothers Michael (HBS ’83) and Yoel Zaoui (Stanford GSB ’88), had garnered a track record... View Details
      Keywords: Professional Service Firm; Entrepreneurship; Finance; Strategy; Investment Banking; Organizational Change and Adaptation; Growth and Development Strategy; Europe; United Kingdom
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      Nanda, Ashish, Alex Kitsberg, and Zack Kurtovich. "Zaoui & Co. (A): Consigliere for High Stakes M&A Transactions." Harvard Business School Case 723-399, January 2023. (Revised June 2024.)
      • January 2023 (Revised June 2024)
      • Case

      Elon Musk at Tesla

      By: George Serafeim and Amram Migdal
      This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details
      Keywords: Business Ventures; Decision Making; Design; Energy; Renewable Energy; Engineering; Entrepreneurship; Environmental Management; Climate Change; Environmental Sustainability; Green Technology; Values and Beliefs; Governance; Innovation and Invention; Innovation Leadership; Innovation Strategy; Leadership; Leadership Style; Management; Goals and Objectives; Organizations; Mission and Purpose; Society; Social Issues; Strategy; Transportation; Value; Auto Industry; Transportation Industry
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      Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023. (Revised June 2024.)
      • January 2023 (Revised May 2023)
      • Case

      Steve Jobs: Changing the World

      By: Robert Simons and Shirley Sun
      This case traces the life of Steve Jobs who throughout his career flaunted convention and chose an unusual path to success. The case describes how Jobs, as young man, acquired an appreciation for aesthetics and the liberal arts, but was also quick to recognize and... View Details
      Keywords: Entrepreneurship; Technology; Business Startups; Personal Characteristics; Leadership Style; Innovation; Work-life Balance; Innovation Leadership; Power and Influence; Success; Information Technology Industry; United States
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      Simons, Robert, and Shirley Sun. "Steve Jobs: Changing the World." Harvard Business School Case 123-022, January 2023. (Revised May 2023.)
      • January 2023
      • Case

      Crow Holdings Development: Mass Timber Construction

      By: John D. Macomber, Robert Hernandez and Kyle MertensMeyer
      Jim McCaffery and Cody Armbrister of Crow Holdings Development evaluate the pros and cons of committing to mass timber construction instead of conventional concrete or steel for a new 260,000 SF multi-story office building in Texas. Benefits include substantially... View Details
      Keywords: Real Estate Development; Architecture; Air Quality; Health & Wellness; Office Property; Sustainability; Carbon Abatement; Natural Environment; Environmental Accounting; Green Buildings; Design; Construction; Cost vs Benefits; Environmental Sustainability; Construction Industry; Real Estate Industry; Texas
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      Macomber, John D., Robert Hernandez, and Kyle MertensMeyer. "Crow Holdings Development: Mass Timber Construction." Harvard Business School Case 223-058, January 2023.
      • 2023
      • Working Paper

      Job Design and Workers’ Wellbeing: Evidence from a Hospital Setting

      By: Susanna Gallani and Jacob Riegler
      This study examines the relationship between job design imbalance and workers’ well-being. We build on Simons (2005) framework for the design of high-performing jobs and develop a survey instrument to capture workers’ perceptions of their job design and work... View Details
      Keywords: Well-being; Job Design and Levels; Working Conditions; Perception; Work-Life Balance; Health Industry
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      Gallani, Susanna, and Jacob Riegler. "Job Design and Workers’ Wellbeing: Evidence from a Hospital Setting." Working Paper, January 2023.
      • 2 Mar 2023 - 4 Mar 2023
      • Conference Presentation

      Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

      By: Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
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      Balakrishnan, Maya, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Paper presented at the Society for Consumer Psychology Annual Conference, San Juan, PR, March 2–4, 2023.
      • January–February 2023
      • Article

      Triadic Advocacy Work

      By: Summer R. Jackson and Katherine C. Kellogg
      Scholars of street-level bureaucracy and institutional research focus primarily on the relationships between advocates and their larger bureaucratic and social systems, assuming that advocates have little need to satisfy their beneficiaries. We find otherwise in our... View Details
      Keywords: Occupations And Professions; Ethnography; Power And Politics; Work And Organizations; Advocacy; Public Management; Justice
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      Jackson, Summer R., and Katherine C. Kellogg. "Triadic Advocacy Work." Organization Science 34, no. 1 (January–February 2023): 456–483.
      • 2022
      • Working Paper

      Credit and the Family: The Economic Consequences of Closing the Credit Gap of U.S. Couples

      By: Olivia S. Kim
      Marital property rights strengthen secondary earners’ economic power by giving them access to credit markets. I study how this crucial yet understudied feature of property laws influences household decision-making. The 2013 reversal of the Truth-in-Lending Act... View Details
      Keywords: Household; Credit; Equality and Inequality; Income; Policy; Family and Family Relationships
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      Kim, Olivia S. "Credit and the Family: The Economic Consequences of Closing the Credit Gap of U.S. Couples." Working Paper. (Job Market Paper, Revise & Resubmit, Journal of Political Economy.)
      • December 2022 (Revised June 2023)
      • Case

      Hacking the U.S. Election: Russia's Misinformation Campaign

      By: Shikhar Ghosh
      The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
      Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
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      Ghosh, Shikhar. "Hacking the U.S. Election: Russia's Misinformation Campaign." Harvard Business School Case 823-043, December 2022. (Revised June 2023.)
      • November, 2022
      • Article

      Role of Context in Knowledge Flows: Host Country versus Headquarters as Sources of MNC Subsidiary Knowledge Inheritance

      By: Mike Horia Teodorescu, Prithwiraj Choudhury and Tarun Khanna
      We respond to calls in the strategy and international business literature for elucidating how multinational subsidiaries develop contextual intelligence in host countries and how they use the local context as a source of valuable opportunities for learning. Applying... View Details
      Keywords: MNCs; Knowledge Flows; Innovation; Gravity Model; Absorptive Capacity; Multinational Firms and Management; Business Subsidiaries; Knowledge Management; Business Headquarters; Innovation and Invention
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      Teodorescu, Mike Horia, Prithwiraj Choudhury, and Tarun Khanna. "Role of Context in Knowledge Flows: Host Country versus Headquarters as Sources of MNC Subsidiary Knowledge Inheritance." Special Issue on Decade Celebration Special Issue II. Global Strategy Journal 12, no. 4 (November, 2022): 658–678.
      • October 2022
      • Case

      Margaret Thatcher: Changing the World

      By: Robert L. Simons and Shirley Sun
      This case traces the rise of Margaret Thatcher, the daughter of a shopkeeper, from a small industrial town in England to the longest-serving leader in the Western world. The case describes how she became interested in politics at an early age, attended Oxford, and... View Details
      Keywords: Politics; Leadership Style; Personal Characteristics; Business & Government Relations; Values And Beliefs; Work-life Balance; Mission And Purpose; Government Administration; Power and Influence; Great Britain; Europe
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      Simons, Robert L., and Shirley Sun. "Margaret Thatcher: Changing the World." Harvard Business School Case 123-021, October 2022.
      • 2022
      • Book

      Healthy Buildings: How Indoor Spaces Can Make You Sick—or Keep You Well

      By: Joseph G. Allen and John D. Macomber
      For too long we’ve designed buildings that haven’t focused on the people inside—their health, their ability to work effectively, and what that means for the bottom line. An authoritative introduction to a movement whose vital importance is now all too clear, Healthy... View Details
      Keywords: COVID-19; Buildings and Facilities; Health; Health Pandemics; Safety
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      Allen, Joseph G., and John D. Macomber. Healthy Buildings: How Indoor Spaces Can Make You Sick—or Keep You Well. Revised and updated edition, Cambridge, MA: Harvard University Press, 2022.
      • 2022
      • Article

      Indonesia and the Third Indochina War: The End of Containment

      By: Mattias Fibiger
      The Third Indochina War called forth dramatic changes in the international relations of Southeast Asia. Foremost among these changes was a shift in the geopolitical orientation of the Association of Southeast Asian Nations (ASEAN). The organization’s founders... View Details
      Keywords: Cold War; War; National Security; Southeast Asia; Indonesia; China
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      Fibiger, Mattias. "Indonesia and the Third Indochina War: The End of Containment." Journal of American-East Asian Relations 29, no. 3 (2022): 240–270.
      • September 2022
      • Technical Note

      Addressing Social Determinants of Health in the American Landscape

      By: Susanna Gallani and Jacob Riegler
      Social determinants of health (SDOH) have gained significant attention in recent years. A growing body of research shows that a person’s health is influenced by a large number of non-genetic factors, most of which operate outside the realm of health care and are... View Details
      Keywords: Socioeconomic Determinants Of Health; Social Determinants Of Health; Population Health; Health; Health Care and Treatment; Social Issues; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; United States
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      Gallani, Susanna, and Jacob Riegler. "Addressing Social Determinants of Health in the American Landscape." Harvard Business School Technical Note 123-023, September 2022.
      • August 2022
      • Case

      Atlanta Ransomware Attack (A)

      By: Amit Goldenberg and Julian Zlatev
      This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details
      Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Ethics; Values and Beliefs; Government and Politics; Government Administration; Information Technology; Cybersecurity; Information Management; Leadership; Management; Crisis Management; Management Teams; Negotiation; Risk and Uncertainty; Social Psychology; Perception; Personal Characteristics; Perspective; Power and Influence; Society; Public Administration Industry; United States; Georgia (state, US); Atlanta
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      Goldenberg, Amit, and Julian Zlatev. "Atlanta Ransomware Attack (A)." Harvard Business School Case 923-009, August 2022.
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