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Show Results For
- All HBS Web
(1,143)
- People (6)
- News (479)
- Research (387)
- Events (2)
- Multimedia (12)
- Faculty Publications (78)
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- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
suppressed the ad hominem insults, and peaked at the right time, confounding the pollsters and media pundits. In every recent speech, he repeated the same messages, inviting voters to imagine the future if they bought into the promises of... View Details
Keywords: by John A. Quelch
- 11 Apr 2022
- Research & Ideas
A World of Difference: What Keeps Companies from Becoming More Inclusive
“perspective taking,” or the practice of trying to put yourself in someone else’s shoes. He shows across 25 studies with more than 2,800 people that imagining the world through someone else’s eyes leads us to inaccurate judgments. What... View Details
Keywords: by Jen McFarland Flint
- 25 May 2011
- HBS Case
QuikTrip’s Investment in Retail Employees Pays Off
problem yet, but at some point I imagine it could be," Ton surmises. "Opening stores in new markets is typically not a way to sustain internal promotions." Growing Pains? The case turns on the question of future growth for... View Details
- 04 Feb 2022
- Book
Beyond the Cold War: Reinventing Socialism in 5 Countries
capitals, or at least changed the way Western countries imagined the road of capitalist development for others. Socialism was subject to similar processes, and countries that proclaimed themselves to be socialist (and were committed to... View Details
Keywords: by Dina Gerdeman
- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
participants who read the professional networking story gave much higher ratings to the cleansing products than those who imagined the friendly party. The neutral products received similar ratings across the board. The Effect On Job... View Details
Keywords: by Carmen Nobel
- 16 Dec 2022
- Research & Ideas
Why Technology Alone Can't Solve AI's Bias Problem
efficacy of algorithms, the researchers set up an online experiment with more than 1,000 participants who were told to imagine they were employers hiring on TaskRabbit for one of three jobs—shoppers, event staffers, or moving workers. The... View Details
- 30 Jul 2007
- Research & Ideas
Repugnant Markets and How They Get That Way
idea and people who think it would be just a terrible thing. Repugnance on its face. Q: What are some examples of other repugnant markets? A: Dwarf tossing is a good one because it's so straightforward. Aside from the fact that it captures people's View Details
Keywords: by Martha Lagace
- 15 Apr 2015
- Research & Ideas
Why Americans Voted for an Income Tax
once again front-and-center in US politics. Sometimes it can seem that these debates go around in circles, with partisans from both extremes advocating reforms that even they don't imagine becoming reality. But we should celebrate these... View Details
Keywords: by Matthew C. Weinzierl
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
dream come true. But then Amazon's data-driven efficiency met the customer-driven culture at Whole Foods—and the shelves began to empty. How an Order Views Your Company Managers should imagine the customer is watching as their order moves... View Details
- 04 Jan 2022
- What Do You Think?
Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?
the past, offered some thoughts that should get us thinking: “Today, for the first time, I heard some midcareer professionals expressing the hope that they would have the chance to complete some of their work in the metaverse sometime soon. This got me thinking I can... View Details
Keywords: by James Heskett
- 09 Jun 2021
- Research & Ideas
How Tennis, Golf, and White Anxiety Block Racial Integration
spend more time. “The more time they expect to spend at a landmark, the more they concentrate other Whites around that landmark,” the study says. In a similar fictional-city study, White survey participants were asked to imagine living in... View Details
Keywords: by Jay Fitzgerald
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
morning after he finishes his prayers is to ask himself, "How can I help to make the world better today?" Imagine if our senior political and business leaders started their day by asking that question and acting on the answer.... View Details
Keywords: by Mitch Maidique
- 25 Jul 2013
- Research & Ideas
Why Unqualified Candidates Get Hired Anyway
important decisions like selection and admissions," says Gino, an associate professor in the Negotiations, Organizations & Markets unit at HBS. "And you can imagine that one of the consequences is that you end up admitting... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
brands to it. If you’re just tacking your brand onto a current event that has no relationship to your brand or consumer, it’s dangerous because it can feel false, opportunistic, and inappropriate.” Imagine Cheerios sending this to you... View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
industry? How will better data collection transform the ways in which we do clinical trials for new cancer drugs? It is both staggering and exciting to imagine how data and analytic capabilities will transform entire industries and it was... View Details
Keywords: by Dina Gerdeman
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
you to devise the most promising approach to overcoming them. Without an accurate barriers assessment, the strategy and tactics you craft may address the wrong problems. Imagine that a supplier is negotiating with an important but... View Details
Keywords: by Martha Lagace
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
how do you think about this? A: It's worth putting yourself in the shoes of Ben Bernanke and trying to imagine how he thinks about it. That's going to be helpful in assessing what he might do. As a central banker, Mr. Bernanke has to... View Details
Keywords: by Sean Silverthorne
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
Imagine a full airplane, most passengers will have paid a different price (and fees!). That’s great for the airline, but it is all just value capture, there is zero value created through the price discrimination. McKinsey’s work in the... View Details
Keywords: by Danielle Kost
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
calling to tell me?" Ruben's area had no operational responsibilities, thus would be involved in an outage only peripherally. Barton imagined his team voting on who the bearer of bad news would be. "Because everybody else is... View Details
Keywords: by Martha Lagace
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
the idea of completing a set, even if it means working harder or spending more money—with no additional reward other than the satisfaction of completion and the relief of avoiding an incomplete set. Imagine arriving at your boss’s summer... View Details
Keywords: by Carmen Nobel