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  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • 08 Sep 2015
  • First Look

September 8, 2015

in press Proceedings of the National Academy of Sciences of the United States of America Compared to Men, Women View Professional Advancement as Equally Attainable, but Less Desirable By: Gino, Francesca, Caroline A. Wilmuth, and Alison Wood Brooks Abstract—Women are... View Details
Keywords: Carmen Nobel

    Derek C. M. van Bever

    Derek van Bever is a Senior Lecturer in the General Management Unit of Harvard Business School. He teaches courses in both years of the MBA program (“Leadership and Corporate Accountability” in the first-year required curriculum and “Building and Sustaining a... View Details

    • January–February 2018
    • Article

    The New CEO Activists

    By: Aaron K Chatterji and Michael W. Toffel
    Though corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their... View Details
    Keywords: Government Policy; Rights; Leadership & Corporate Accountability; Sustainability; Leadership; Corporate Accountability; Policy; Social Issues; Communication Intention and Meaning; United States
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    • Article

    The Economy of Fear: H.P. Lovecraft on Eugenics, Economics and the Great Depression

    By: Sophus A. Reinert
    The early twentieth-century weird writer Howard Phillips Lovecraft is today best remembered for his genre defining style of academic noir pulp fiction. Yet in focusing on certain tropes of his work, such as the many memorable monsters he created to populate his... View Details
    Keywords: H.P. Lovecraft; Society; Economics
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      Clayton S. Rose

      Clayton Rose is Baker Foundation Professor of Management Practice. He currently teaches the course Accountability in the Advanced Management Program. His research is focused on the how leaders can manage the challenges created by the intense, varied and often... View Details

      Keywords: financial services
      • Web

      Great American Business Leaders of the 20th Century - Leadership

      American Chicle Company, 1899–1922 Kenneth S. Adams Phillips Petroleum Company, 1938–1951 Terrence E. Adderley Kelly Services, 1967–Present Howard F. Ahmanson H. F. Ahmanson & Company, 1927–1968 Lester M. Alberthal, Jr. Electronic Data... View Details
      • Web

      Value-Based Health Care - Institute For Strategy And Competitiveness

      (CareMeasurement.com) enables providers to apply concepts from the research to improve quality and profitability across the care continuum. Derek and Avant-garde Health were recently featured in a book by Professor Howard Stevenson,... View Details
      • 02 Apr 2024
      • What Do You Think?

      What's Enough to Make Us Happy?

      lifetime. HBS colleagues Laura Nash and Howard Stevenson expressed some of the same thoughts in a book they coauthored titled Just Enough, a personal determination made through “the art of complex decision-making about noncomparable... View Details
      Keywords: by James Heskett
      • 20 Aug 2009
      • Working Paper Summaries

      A Decision-Making Perspective to Negotiation: A Review of the Past and a Look into the Future

      Keywords: by Chia-Jung Tsay & Max H. Bazerman
      • Web

      Health Care Initiative - Health Care

      Academics “ With each new class comes a variety of opportunities around the case, which adds to the richness of the teaching and learning experience. ” Robert S. Huckman Howard Cox Health Care Initiative Faculty Chair In the News Funding... View Details
      • Web

      MBA Experience - Health Care

      Initiative for an engaging conversation with Dr. Rochelle Walensky, Former Director of the Centers for Disease Control and Prevention (2021-2023) and current Executive Fellow at Harvard Business School and Harvard Kennedy School. Moderated by Robert Huckman, View Details
      • Web

      Entrepreneurial Management Faculty - Faculty & Research

      Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Head Thomas R. Eisenmann Howard H. Stevenson Professor of Business Administration Peter O. Crisp Faculty Chair, Harvard... View Details
      • Web

      Technology & Operations Management Faculty - Faculty & Research

      Technology & Operations Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Head Robert S. Huckman Albert J. Weatherhead III Professor of Business Administration Howard Cox Healthcare... View Details
      • 02 Jan 2024
      • What Do You Think?

      Do Boomerang CEOs Get a Bad Rap?

      A boomerang CEO typically can be reinstalled quickly and can hit the ground running, providing a timely solution to a problem. The CEO is a known entity to members of the board of directors who have to make the decision. They cite high-profile successful examples, such... View Details
      Keywords: by James Heskett
      • 21 Apr 2015
      • First Look

      First Look: April 21

      Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing... View Details
      Keywords: Carmen Nobel & Sean Silverthorne
      • 14 Aug 2023
      • Blog Post

      Crossing the Bridge: A Reflection on the HKS/HBS Joint Degree Program

      Can you tell us about your background, including your pre-MBA industry and role? I am a joint degree MBA/MPP (Masters in Public Policy) candidate at Harvard Business School and Harvard Kennedy School of Government. I graduated summa cum laude from View Details
      • Web

      Faculty & Research - Entrepreneurship

      Howard H. Stevenson Professor of Business Administration Peter O. Crisp Faculty Chair, Harvard Innovation Labs Unit Head, Entrepreneurial Management DJ DiDonna Senior Lecturer of Business Administration Shikhar Ghosh MBA Class of 1961... View Details
      • Web

      Agents of Change: The Founding of the AASU - The Golden Age of Black Business

      his family's insurance company, one of the largest African American owned businesses in Atlanta. H. Naylor Fitzhugh served as an influential professor at Howard University and assumed a senior executive position at the Pepsi–Cola Company.... View Details
      • Web

      For Alumni - Health Care

      and Harvard Kennedy School. Moderated by Robert Huckman, Howard Cox Health Care Initiative, Faculty Chair Jan 31 31 Jan 2025 Blavatnik Fellowship Applications Deadline (Applications opened on January 6) HBS Health Care Initiative Are you... View Details