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  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,... View Details
Keywords: by Dina Gerdeman; Advertising
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a... View Details
Keywords: by Walter Kuemmerle
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

Europe, a private equity investment company, had worked in the family business for a few years but had developed a career mainly outside of the family business. The transfer of the shares’ ownership had tightened the three brothers’ bonds... View Details
Keywords: Dina Gerdeman
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

matters for innovation, and therefore growth, because it enables the local entrepreneur to put equity into this cooperative venture, which mitigates an agency problem that would otherwise deter the foreign investor from participating. In... View Details
Keywords: Martha Lagace
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”(someone detached from their mother tongue or home culture). Through her unfettered access to the inner workings... View Details
Keywords: Carmen Nobel
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

context effects to include social (e.g., with friends or family) and situational factors (e.g., location, such as home or store; time; weather). We define contexts as any factor that has the potential to shift the choice outcomes by... View Details
  • 05 Mar 2013
  • First Look

First Look: March 5

Essentials: Building a Global Service Business with Local Operations Applegate, Lynda M., William R. Kerr, and David LaneHarvard Business School Case 811-078 Chris Exline founded Home Essentials, a furniture rental business targeted... View Details
Keywords: Sean Silverthorne
  • 03 Nov 2015
  • First Look

November 3, 2015

516-013 Vita: Cosmetics in the Nordics Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2012
  • First Look

First Look: April 24

Case 112-702 On November 15, 2006, German prosecutors raided offices and homes of Siemens AG staff as part of an ongoing investigation into bribery. The subsequent investigations covered business representing 60% of Siemens' revenues and... View Details
Keywords: Carmen Nobel
  • 06 Mar 2012
  • First Look

First Look: March 6

U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has channeled money to innovative ideas that have transformed industries... View Details
Keywords: Sean Silverthorne
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

equity inflows have a more negative announcement effect on equity returns than those on debt inflows. Real investment falls in the three years following the controls. Overall, the findings have implications... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2000
  • Research & Ideas

The Entrepreneurial Venture: A Conversation

customers on Valentine's Day, so we decided to offer the best customer service ever. We called every single customer and explained that our reshipment would be late. We sent a follow-up letter of apology from me and included a discount coupon on a future purchase. It... View Details
Keywords: by Susan Young
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

stock repurchases to net income is misleading and ignores two important factors: first, focusing on dividends and buybacks ignores the substantial (direct and indirect) equity issuances firms engage in; second, net income is a poor metric... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2015
  • First Look

October 20, 2015

impact of immigrants on natives tend to find limited consequences in the short run, while the results in the long run are more varied and much less certain. Immigrants in the United States aid business and technology exchanges with their View Details
Keywords: Sean Silverthorne
  • 19 Apr 2011
  • First Look

First Look: April 19

YudkoffHarvard Business School Case 211-088 Briggs Capital was a regional mergers and acquisitions advisory firm that helped owners sell their small firms. The case presents a company that was for sale in the fall of 2010—a troubled manufacturer of post and beam style... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

other groups have proven to be despots, tyrants, and men who destroy the values and institutions that lie at the heart of democracies. Homing in on Trump’s reputation as a hard-charging man of action, we can perhaps think about his... View Details
Keywords: by Christina Pazzanese
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

solvable roommate markets, we provide the first characterizations of the core using either competition or resource sensitivity. On the domain of all roommate markets, we obtain two associated impossibility results. Download the paper:... View Details
Keywords: Martha Lagace
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

the board take into account? Bagley: The Business Roundtable is to be commended for its clear stand on the importance of selecting an ethical CEO. Anyone who ever wondered whether ethics matters need only look at the outflow of funds from the View Details
Keywords: by Carla Tishler
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

a social mission. In what is one of the first commercial financing deals in the world, Akula must decide at what value to sell equity in SKS, and to whom to sell it. The case focuses on valuation, which is difficult because at the time... View Details
Keywords: Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

Harvard Business School Note 706-044 Describes the emergence of several kinds of efforts to assure the safety of foreign investment in emerging markets: international arbitration, expanded official political risk insurance, credit from government agencies, and... View Details
Keywords: Martha Lagace

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