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Show Results For
- All HBS Web
(20,397)
- People (21)
- News (9,763)
- Research (3,854)
- Events (544)
- Multimedia (1,766)
- Faculty Publications (1,744)
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- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- February 1990 (Revised February 1990)
- Case
Clerical and Technical Workers Organizing Campaign at Harvard University (A)
Heckscher, Charles C. "Clerical and Technical Workers Organizing Campaign at Harvard University (A)." Harvard Business School Case 490-027, February 1990. (Revised February 1990.)
- January 1993 (Revised October 1994)
- Case
Harvard Business School: Strategies from Inception Through World War II
By: Hugo Uyterhoeven
Uyterhoeven, Hugo. "Harvard Business School: Strategies from Inception Through World War II." Harvard Business School Case 393-102, January 1993. (Revised October 1994.)
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How CMOs Should Function in a Recession
By: John A. Quelch
Quelch, John A. "How CMOs Should Function in a Recession." Harvard Business Online—Marketing Know:How (blog). February 23, 2009. https://hbr.org/2009/02/how-cmos-should-function-in-a.
- 23 Apr 2012
- Keynote Speech
Tragedy & Genius: My Speech to Graduating Harvard Business School Students
By: Deepak Malhotra
Malhotra, Deepak. "Tragedy & Genius: My Speech to Graduating Harvard Business School Students." Harvard Business School, April 23, 2012.
- August 2006
- Teaching Note
Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair (TN)
By: Robert Steven Kaplan
Keywords: Health Care and Treatment
- February 2006
- Supplement
Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards
By: John A. Deighton
Deighton, John A. "Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards." Harvard Business School Video Supplement 506-709, February 2006.
- October 2007 (Revised March 2009)
- Case
Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences
Dean Venky of the newly launched School of Engineering and Applied Sciences is faced with a range of opportunities and challenges as he presides over the launching of a new school of engineering at Harvard University. His opportunities include an ample endowment, a... View Details
Keywords: Higher Education; Engineering; Leading Change; Product Launch; Service Operations; Organizational Change and Adaptation; Alliances; Competitive Strategy
Fleming, Lee, Lynn Andrea Stein, and Thomas D. Perry IV. "Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences." Harvard Business School Case 608-087, October 2007. (Revised March 2009.)
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China
By: John A. Quelch
Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Penetrate the US Market
By: John A. Quelch
Quelch, John A. "How to Penetrate the US Market." Harvard Business Online—Marketing Know:How (blog). March 31, 2008. https://hbr.org/2008/03/how-to-penetrate-the-us-market.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How to Build A Global Brand
By: John A. Quelch
Quelch, John A. "How to Build A Global Brand." Harvard Business Online—Marketing Know:How (blog). October 16, 2007. https://hbr.org/2007/10/how-to-build-a-global-brand.
- March 1990 (Revised January 1991)
- Supplement
Clerical and Technical Workers Organizing Campaign at Harvard University (B)
Heckscher, Charles C. "Clerical and Technical Workers Organizing Campaign at Harvard University (B)." Harvard Business School Supplement 490-081, March 1990. (Revised January 1991.)
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple
By: John A. Quelch
Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
- 2012
- Chapter
Re-Developing Leaders: The Harvard Advanced Leadership Experiment in Even Higher Education
Kanter, Rosabeth M. "Re-Developing Leaders: The Harvard Advanced Leadership Experiment in Even Higher Education." In The Handbook for Teaching Leadership: Knowing, Doing, and Being, edited by Scott Snook, Nitin Nohria, and Rakesh Khurana, 507–524. Thousand Oaks, CA: Sage Publications, 2011.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Corporate Responsibility Can Survive the Recession
By: John A. Quelch
Quelch, John A. "How Corporate Responsibility Can Survive the Recession." Harvard Business Online—Marketing Know:How (blog). September 22, 2009. https://hbr.org/2009/09/how-corporate-responsibility-c.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Cash for Clunkers Failed American Taxpayers
By: John A. Quelch
Quelch, John A. "How Cash for Clunkers Failed American Taxpayers." Harvard Business Online—Marketing Know:How (blog). August 21, 2009. https://hbr.org/2009/08/how-cash-for-clunkers-failed-a.
- 2013
- Report
Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness
Harvard Business School gleaned responses from nearly 7,000 alumni and more than 1,000 members of the general public. The survey not only provides an updated view of the U.S. business environment, but also illuminates specific actions that business leaders and... View Details
Keywords: PK - 12 Education; U.S. Competitiveness; Competition; Education; Business and Community Relations; Business and Government Relations; United States
Rivkin, Jan, Michael E. Porter, and Rosabeth M. Kanter. "Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness." Report, Harvard Business School, Boston, MA, February 2013.
- April 14, 2015
- Article
What Harvard Business School Has Learned About Online Collaboration from HBX
Hammond, Janice H., V.G. Narayanan, and Bharat Anand. "What Harvard Business School Has Learned About Online Collaboration from HBX." Harvard Business Review Digital Articles (April 14, 2015).
- July 30, 2018
- Article
How to Lead Like Abraham Lincoln, According to a Harvard Historian
By: Nancy F. Koehn
Koehn, Nancy F. "How to Lead Like Abraham Lincoln, According to a Harvard Historian." Quartz at Work (July 30, 2018).