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  • All HBS Web  (20,334)
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    • News  (9,763)
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  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Better Marketing Elected Barack Obama

By: John A. Quelch
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Quelch, John A. "How Better Marketing Elected Barack Obama." Harvard Business Online—Marketing Know:How (blog). November 5, 2008. https://hbr.org/2008/11/how-better-marketing-elected-b.
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation

By: John A. Quelch
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Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
  • October 2, 2015
  • Article

The Harvard Contest That's Trying to Improve Health Care Delivery

By: Richard G. Hamermesh, Robert S. Huckman, Barbara McNeil, Joseph P. Newhouse and Cara Sterling
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Hamermesh, Richard G., Robert S. Huckman, Barbara McNeil, Joseph P. Newhouse, and Cara Sterling. "The Harvard Contest That's Trying to Improve Health Care Delivery." Harvard Business Review (website) (October 2, 2015). (As part of Measuring Costs and Outcomes in Health Care, a collaboration of the editors of Harvard Business Review and the New England Journal of Medicine.)
  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
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Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
  • February 2010 (Revised March 2012)
  • Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
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Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
  • February 1990 (Revised February 1990)
  • Case

Clerical and Technical Workers Organizing Campaign at Harvard University (A)

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Heckscher, Charles C. "Clerical and Technical Workers Organizing Campaign at Harvard University (A)." Harvard Business School Case 490-027, February 1990. (Revised February 1990.)
  • January 1993 (Revised October 1994)
  • Case

Harvard Business School: Strategies from Inception Through World War II

By: Hugo Uyterhoeven
Keywords: Strategy; Business Education
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Uyterhoeven, Hugo. "Harvard Business School: Strategies from Inception Through World War II." Harvard Business School Case 393-102, January 1993. (Revised October 1994.)
  • October 2007 (Revised March 2009)
  • Case

Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences

Dean Venky of the newly launched School of Engineering and Applied Sciences is faced with a range of opportunities and challenges as he presides over the launching of a new school of engineering at Harvard University. His opportunities include an ample endowment, a... View Details
Keywords: Higher Education; Engineering; Leading Change; Product Launch; Service Operations; Organizational Change and Adaptation; Alliances; Competitive Strategy
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Fleming, Lee, Lynn Andrea Stein, and Thomas D. Perry IV. "Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences." Harvard Business School Case 608-087, October 2007. (Revised March 2009.)
  • September 2020 (Revised February 2021)
  • Case

Pricing the Priceless: Covering Transformational Medicines at Harvard Pilgrim Health Plan

By: Amitabh Chandra and Sofia Guerra
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Chandra, Amitabh, and Sofia Guerra. "Pricing the Priceless: Covering Transformational Medicines at Harvard Pilgrim Health Plan." Harvard Business School Case 621-059, September 2020. (Revised February 2021.)
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How Michael Jackson Became a Brand Icon

By: John A. Quelch
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Quelch, John A. "How Michael Jackson Became a Brand Icon." Harvard Business Online—Marketing Know:How (blog). June 26, 2009. https://hbr.org/2009/06/how-michael-jackson-became-a-b.
  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: Advertising Companies Will Learn to Love Google

By: John A. Quelch
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Quelch, John A. "Advertising Companies Will Learn to Love Google." Harvard Business Online—Marketing Know:How (blog). December 26, 2007. https://hbr.org/2007/12/advertising-companies-will-lea.
  • August 1988 (Revised September 1995)
  • Background Note

Case Teaching at Harvard Business School: Some Advice for New Faculty

By: Lynda M. Applegate
Keywords: Teaching; Higher Education; Boston
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Applegate, Lynda M. "Case Teaching at Harvard Business School: Some Advice for New Faculty." Harvard Business School Background Note 189-062, August 1988. (Revised September 1995.)
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How Corporate Responsibility Can Survive the Recession

By: John A. Quelch
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Quelch, John A. "How Corporate Responsibility Can Survive the Recession." Harvard Business Online—Marketing Know:How (blog). September 22, 2009. https://hbr.org/2009/09/how-corporate-responsibility-c.
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How Cash for Clunkers Failed American Taxpayers

By: John A. Quelch
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Quelch, John A. "How Cash for Clunkers Failed American Taxpayers." Harvard Business Online—Marketing Know:How (blog). August 21, 2009. https://hbr.org/2009/08/how-cash-for-clunkers-failed-a.
  • 2007
  • Working Paper

Warren Persons, the Harvard Economic Service, and the Problems of Forecasting

By: Walter A. Friedman
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Friedman, Walter A. "Warren Persons, the Harvard Economic Service, and the Problems of Forecasting." Harvard Business School Working Paper, No. 07-044, January 2007.
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How CMOs Should Function in a Recession

By: John A. Quelch
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Quelch, John A. "How CMOs Should Function in a Recession." Harvard Business Online—Marketing Know:How (blog). February 23, 2009. https://hbr.org/2009/02/how-cmos-should-function-in-a.
  • 23 Apr 2012
  • Keynote Speech

Tragedy & Genius: My Speech to Graduating Harvard Business School Students

By: Deepak Malhotra
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Malhotra, Deepak. "Tragedy & Genius: My Speech to Graduating Harvard Business School Students." Harvard Business School, April 23, 2012.
  • August 2006
  • Teaching Note

Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair (TN)

By: Robert Steven Kaplan
Keywords: Health Care and Treatment
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Kaplan, Robert Steven. "Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair (TN)." Harvard Business School Teaching Note 407-004, August 2006.
  • February 2006
  • Supplement

Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards

By: John A. Deighton
Keywords: Games, Gaming, and Gambling; Accommodations Industry
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Deighton, John A. "Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards." Harvard Business School Video Supplement 506-709, February 2006.
  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple

By: John A. Quelch
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Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
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