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  • All HBS Web  (20,397)
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    • News  (9,763)
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  • February 2010 (Revised March 2012)
  • Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
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Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
  • February 1990 (Revised February 1990)
  • Case

Clerical and Technical Workers Organizing Campaign at Harvard University (A)

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Heckscher, Charles C. "Clerical and Technical Workers Organizing Campaign at Harvard University (A)." Harvard Business School Case 490-027, February 1990. (Revised February 1990.)
  • January 1993 (Revised October 1994)
  • Case

Harvard Business School: Strategies from Inception Through World War II

By: Hugo Uyterhoeven
Keywords: Strategy; Business Education
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Uyterhoeven, Hugo. "Harvard Business School: Strategies from Inception Through World War II." Harvard Business School Case 393-102, January 1993. (Revised October 1994.)
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How CMOs Should Function in a Recession

By: John A. Quelch
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Quelch, John A. "How CMOs Should Function in a Recession." Harvard Business Online—Marketing Know:How (blog). February 23, 2009. https://hbr.org/2009/02/how-cmos-should-function-in-a.
  • 23 Apr 2012
  • Keynote Speech

Tragedy & Genius: My Speech to Graduating Harvard Business School Students

By: Deepak Malhotra
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Malhotra, Deepak. "Tragedy & Genius: My Speech to Graduating Harvard Business School Students." Harvard Business School, April 23, 2012.
  • August 2006
  • Teaching Note

Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair (TN)

By: Robert Steven Kaplan
Keywords: Health Care and Treatment
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Kaplan, Robert Steven. "Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair (TN)." Harvard Business School Teaching Note 407-004, August 2006.
  • February 2006
  • Supplement

Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards

By: John A. Deighton
Keywords: Games, Gaming, and Gambling; Accommodations Industry
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Deighton, John A. "Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards." Harvard Business School Video Supplement 506-709, February 2006.
  • October 2007 (Revised March 2009)
  • Case

Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences

Dean Venky of the newly launched School of Engineering and Applied Sciences is faced with a range of opportunities and challenges as he presides over the launching of a new school of engineering at Harvard University. His opportunities include an ample endowment, a... View Details
Keywords: Higher Education; Engineering; Leading Change; Product Launch; Service Operations; Organizational Change and Adaptation; Alliances; Competitive Strategy
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Fleming, Lee, Lynn Andrea Stein, and Thomas D. Perry IV. "Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences." Harvard Business School Case 608-087, October 2007. (Revised March 2009.)
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China

By: John A. Quelch
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Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How to Penetrate the US Market

By: John A. Quelch
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Quelch, John A. "How to Penetrate the US Market." Harvard Business Online—Marketing Know:How (blog). March 31, 2008. https://hbr.org/2008/03/how-to-penetrate-the-us-market.
  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: How to Build A Global Brand

By: John A. Quelch
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Quelch, John A. "How to Build A Global Brand." Harvard Business Online—Marketing Know:How (blog). October 16, 2007. https://hbr.org/2007/10/how-to-build-a-global-brand.
  • March 1990 (Revised January 1991)
  • Supplement

Clerical and Technical Workers Organizing Campaign at Harvard University (B)

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Heckscher, Charles C. "Clerical and Technical Workers Organizing Campaign at Harvard University (B)." Harvard Business School Supplement 490-081, March 1990. (Revised January 1991.)
  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple

By: John A. Quelch
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Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
  • 2012
  • Chapter

Re-Developing Leaders: The Harvard Advanced Leadership Experiment in Even Higher Education

By: Rosabeth M. Kanter
Keywords: Leadership Development; Higher Education; Education Industry
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Kanter, Rosabeth M. "Re-Developing Leaders: The Harvard Advanced Leadership Experiment in Even Higher Education." In The Handbook for Teaching Leadership: Knowing, Doing, and Being, edited by Scott Snook, Nitin Nohria, and Rakesh Khurana, 507–524. Thousand Oaks, CA: Sage Publications, 2011.
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How Corporate Responsibility Can Survive the Recession

By: John A. Quelch
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Quelch, John A. "How Corporate Responsibility Can Survive the Recession." Harvard Business Online—Marketing Know:How (blog). September 22, 2009. https://hbr.org/2009/09/how-corporate-responsibility-c.
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How Cash for Clunkers Failed American Taxpayers

By: John A. Quelch
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Quelch, John A. "How Cash for Clunkers Failed American Taxpayers." Harvard Business Online—Marketing Know:How (blog). August 21, 2009. https://hbr.org/2009/08/how-cash-for-clunkers-failed-a.
  • 2007
  • Working Paper

Warren Persons, the Harvard Economic Service, and the Problems of Forecasting

By: Walter A. Friedman
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Friedman, Walter A. "Warren Persons, the Harvard Economic Service, and the Problems of Forecasting." Harvard Business School Working Paper, No. 07-044, January 2007.
  • 2013
  • Report

Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness

By: Jan Rivkin, Michael E. Porter and Rosabeth M. Kanter
Harvard Business School gleaned responses from nearly 7,000 alumni and more than 1,000 members of the general public. The survey not only provides an updated view of the U.S. business environment, but also illuminates specific actions that business leaders and... View Details
Keywords: PK - 12 Education; U.S. Competitiveness; Competition; Education; Business and Community Relations; Business and Government Relations; United States
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Rivkin, Jan, Michael E. Porter, and Rosabeth M. Kanter. "Competitiveness at a Crossroads: Finding of Harvard Business School's 2012 Survey on U.S. Competitiveness." Report, Harvard Business School, Boston, MA, February 2013.
  • April 14, 2015
  • Article

What Harvard Business School Has Learned About Online Collaboration from HBX

By: Janice H. Hammond, V.G. Narayanan and Bharat Anand
Keywords: Business Education; Technology Adoption
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Hammond, Janice H., V.G. Narayanan, and Bharat Anand. "What Harvard Business School Has Learned About Online Collaboration from HBX." Harvard Business Review Digital Articles (April 14, 2015).
  • July 30, 2018
  • Article

How to Lead Like Abraham Lincoln, According to a Harvard Historian

By: Nancy F. Koehn
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Koehn, Nancy F. "How to Lead Like Abraham Lincoln, According to a Harvard Historian." Quartz at Work (July 30, 2018).
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