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  • All HBS Web  (2,151)
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  • All HBS Web  (2,151)
    • People  (13)
    • News  (789)
    • Research  (781)
    • Events  (1)
    • Multimedia  (16)
  • Faculty Publications  (39)
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  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 10 Jan 2005
  • Research & Ideas

Professors Introduce Valuation Software

financial data to perform accounting analysis, ratio analysis, forecasted financials, and valuation. It also provides benchmarking for comparable firms. It was created by Harvard Business School faculty Krishna Palepu and Paul Healy, in collaboration with former View Details
Keywords: by Sean Silverthorne
  • 28 Apr 2008
  • HBS Case

Negotiating with Wal-Mart

Muccio: Negotiating the P&G Relationship with Wal-Mart," HBS professor Jim Sebenius and Research Associate Ellen Knebel show two very different organizations doing just that. The cases are part of a... View Details
Keywords: by Julia Hanna; Retail
  • 17 Feb 2010
  • First Look

First Look: Feb. 17

research on anchoring and adjustment, for instance, we show that when presented with a desirable product, consumers anchor on scenarios of successful redemption and adjust insufficiently for things that could go wrong in the redemption... View Details
Keywords: Martha Lagace
  • 24 Sep 2001
  • Research & Ideas

Five Questions for Debora L. Spar

in that enforcement. We see a similar demand with regard to the Russian programmer who was just arrested in the United States for distributing a technology that allowed readers to break through the software protecting e-books. I also think that the whole case against... View Details
Keywords: by Sean Silverthorne
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

feel part of something bigger and give you a sense of belonging." A Costa Rican best expressed the aspirations that consumers associate with global brands: "Local brands show what we are; global brands View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

keen exhibitors are to free up screens on which to show it, how much space foreign journalists allocate to reviewing it, and so on. As conventional wisdom suggests, the key drivers of success in the U.S. also apply to foreign markets.... View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • 16 Jan 2019
  • Research & Ideas

What Football Firings Teach Managers About Staying Relevant

idea with Harvard Business School Dean Nitin Nohria. Nohria remembered that he and his HBS colleague, Rakesh Khurana, had noticed a similar effect in CEO data—that some chief executives had two distinct halves to their careers, a... View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 01 Jul 2002
  • Research & Ideas

What it Takes to Lead Through Turmoil

take advantage of change in fundamental ways. In a presentation to an overflow crowd of HBS alumni, Kanter discussed the characteristics of companies that thrive with change and those that are swamped by it. She illustrated the talk with... View Details
Keywords: by Sean Silverthorne
  • 26 Nov 2001
  • Research & Ideas

Manager or Mentor? Why You Must Be Both

HBS professor David A. Thomas hates the word "mentor." In his opinion, it's as empty a buzzword as "coach." In fact, when Thomas spoke to an audience of around 100 administrative managers at Harvard University... View Details
Keywords: by Martha Lagace
  • 07 Nov 2011
  • Working Paper Summaries

Investment Cycles and Startup Innovation

Keywords: by Ramana Nanda & Matthew Rhodes-Kropf
  • 19 Jul 2004
  • Research & Ideas

Your Customers: Use Them or Lose Them

It's easy to deliver lousy service. Examples are too numerous to mention and let's not ruin the day, shall we? But imagine this: How about living in a world where companies treat you, as a customer, nicely and it benefits them as well as you? Such companies exist, says... View Details
Keywords: by Martha Lagace
  • 18 Jul 2024
  • Research & Ideas

New Hires Lose Psychological Safety After Year One. How to Fix It.

the journal Academy of Management Discoveries. She coauthored the research with Harvard T.H. Chan School of Public Health Assistant Professor Michaela Kerrissey and HBS doctoral student Derrick Bransby. Do employees feel safe to call out... View Details
Keywords: by Michael Blanding; Health
  • 29 Nov 2004
  • Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

Six degrees of separation seems to work well for B-list actors—but does it have anything to say about innovation and business? HBS associate professor Lee Fleming believes it does, and his work looks specifically at how ideas and... View Details
Keywords: by Sara Grant; Publishing
  • 20 Feb 2006
  • Research & Ideas

Are Company Founders Underpaid?

founders are faced with having to trade off financial gains (from building a valuable venture) versus control. In quantitative analyses of 454 start-ups, I show that there is a significant Rich versus King tradeoff, and explore ways in... View Details
Keywords: by Sarah Jane Gilbert; Financial Services; Technology
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are perfectly attuned to society's desires. His new research, which he... View Details
Keywords: by Martha Lagace
  • 10 Sep 2001
  • Research & Ideas

The Negotiator’s Secret: More Than Merely Effective

wildly inaccurate, the psychology of perception systematically leads negotiators to major errors.  Self-Serving Role Bias. People tend unconsciously to interpret information pertaining to their own side in a strongly self-serving way. The following experiment View Details
Keywords: by James K. Sebenius
  • 02 Jan 2001
  • Research & Ideas

Can Japan Compete? [Part One]

former HBS professor who is now dean at the new Graduate School of International Corporate Strategy at Tokyo's Hitotsubashi University; and Sakakibara, a former Ministry of Trade and Industry (MITI) official with a doctorate from Harvard... View Details
Keywords: by Martha Lagace & Hilah Geer
  • September–October 2017
  • Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
Keywords: Experiments; A/B Testing; Research; Consumer Behavior
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Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
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