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09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

What was the objective of the new product launch, would it succeed, and how would this new business affect the Group’s core business of selling natural (mined) diamonds? This case is intended to be used in conjunction with and to follow a related View Details

Keywords: Dina Gerdeman

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

increase—but so did music sales. If in fact the research is correct, the strategic implications for the music industry are profound. Instead of conducting a high-profile campaign against pirates, should the industry instead target... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music