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Show Results For
- All HBS Web
(568)
- People (1)
- News (311)
- Research (150)
- Multimedia (13)
- Faculty Publications (14)
- 02 Nov 2020
- Blog Post
WE RISE
the industry. Many HBS alumni believe that these investors could remake the venture capital sector more quickly and dramatically than any grassroots campaign and that they are only beginning to recognize the... View Details
- 23 Nov 2020
- Blog Post
We Rise
conversation about the industry. Many HBS alumni believe that these investors could remake the venture capital sector more quickly and dramatically than any grassroots campaign and that they are only... View Details
- Blog
Faculty Reflections on International Women's Day
The 2022 theme for International Women's Day (IWD) on March 8th, is "Break the Bias." This year's campaign calls for all to imagine a gender equal world free of bias, stereotypes, and discrimination. A world that is diverse, equitable,... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are perfectly attuned to society's desires. His new research, which he... View Details
Keywords: by Martha Lagace
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
doesn't manufacture—computer memory systems. It makes money by licensing its patented designs to other companies, who manufacture computer memory and sell it to computer makers. Over the course of the 1990s, however, Rambus engaged in an extended View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
enrollment period between October 2013 and April 2014—more than twice the national goal set for the state. AHCT is currently gearing up for another marketing campaign for the 2014-15 enrollment period, retooling its messages to reach the... View Details
- 28 Jun 2011
- First Look
First Look: June 28
initiative targeting a younger, ethnically diverse, and urban-based market. The program was called "The Fiesta Movement," and with it came the handing over of a large part of the marketing campaign to active young social media... View Details
Keywords: Sean Silverthorne
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
real-world challenges and anxieties faced by increasing numbers of Americans.” As HBS professor Anat Keinan explains, "Today, underdog brand biographies are being used by both large and small companies and across categories,... View Details
Keywords: by Martha Lagace
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
"... we need a carefully crafted, long term 'Social Engineering' campaign to transform the common mindset of people to foster a culture of thrift and prudence...." Others favored and suggested nudges. Peter Ubel argued that... View Details
Keywords: by Jim Heskett
- 05 Jan 2010
- First Look
First Look: January 5
graduate from HBS in Spring 2009. He must decide whether to join his father's company, Toronto-based AME Learning, as president working alongside his father who will be CEO. AME has been in business for 12 years, mostly as a small... View Details
Keywords: Martha Lagace
- 16 Jul 2024
- Blog Post
Advancing Health Equity: Social Enterprise Summer Fellow Simona Stancov (MBA 2025)
The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are... View Details
- Web
Giving - Alumni
years (pledge payments not reflected here). Please consider making a gift today using our online giving form . Thank you in advance. Questions? Email or call 617.495.6207 Meaningful Impact Your support advances the HBS mission of... View Details
- 19 Jul 2011
- First Look
First Look: July 19
GourvilleHarvard Business School Supplement 511-125 This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011. Purchase this... View Details
Keywords: Sean Silverthorne
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- Web
Named Fellowship Funds - Alumni
Campaign in 2010. This fund is to be awarded to students who are members of the HBS Christian Fellowship Student Organization. Dillard Family (MBA 2011) Fellowship The Dillard Family Fellowship was... View Details
- 15 May 2024
- Research & Ideas
A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better
self-driving vehicles and other AI tools. De Freitas coauthored the study with HBS doctoral student Stuti Agarwal; Anya Ragnhildstveit, a doctoral student at the University of Cambridge; and Carey K. Morewedge, a professor at Boston... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to... View Details
Keywords: Martha Lagace
- Web
Spangler Center | About
connection the family has had with the School for many years that began with Dick’s father attending the Advanced Management Program, at the same time Dick was in the MBA Program. A dedicated HBS volunteer, Spangler has chaired a number... View Details
- 20 Jul 2010
- First Look
First Look: July 20
away from Brazil (as Vale increased its exports to China and purchased Chinese vessels to ship iron ore to Asia) were reasons to start an open campaign to pressure Vale and Roger Agnelli to invest in integrated steel mills in Brazil. In... View Details
Keywords: Martha Lagace
- Web
FAQs - Alumni
gift to HBS in honor of your reunion. You can give online at give.hbs.edu or go to Ways to Give Today to learn about other options. Any gift you make during your class's Reunion Gift Campaign will be... View Details