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- Faculty Publications (88)
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- 06 Jul 2020
- Research & Ideas
The Right Way to Manage Customer Churn for Maximum Profit
bucket and in a little over three years all your current customers might be gone,” says Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School. For that reason, many companies have a program to... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
data-id=_/mDiFwaKGIcrwxD50eGAV][/div] TikTok’s short-form video content is designed for short attention spans, but sampling seems to lead to craving—people rarely watch just one. Among digital media, the data show TikTok holds its billion... View Details
Keywords: by John Deighton and Leora Kornfeld
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
but they'll always notice a new name. We thought we could come in and bring some guidelines and normative implications that were well grounded in academic research." Many companies choose either the sequential naming approach (Sony's... View Details
Keywords: by Carmen Nobel
- 27 Feb 2006
- Research & Ideas
When Rights of First Refusal Are a Bad Deal
BA-ROFR. Why are these agreements a fertile ground for your research? Alvin Roth: We noticed those because they are unusual, and because they appear to be mistakes. Sometimes you get increased insight into how something—in this case a... View Details
- 22 Feb 2018
- Book
The New History of American Capitalism
global history as a thriving research field, one in which economic issues play a central role. Flows of capital, labor, and science linked developments across oceans; trade bound national economies to one another; and financial institutions View Details
Keywords: Manufacturing
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
countries, from Sweden to New Zealand, now hold debates, often with much media fanfare. The best way to win hearts and minds Democratic US presidential candidates took to the debate stage for the fifth time this week. While Pons didn’t... View Details
Keywords: by Danielle Kost
- 24 Feb 2016
- Research & Ideas
Why It's Best to Take Tests Early in the Day
interviews become tired and more cynical throughout the day,” Gino says. Familiar with Gino’s time-of-day research, Sievertsen and Piovesan approached her with an enormous set of data from Denmark, which introduced a nationwide student testing View Details
- 18 Feb 2015
- First Look
First Look: February 18
scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and values to produce a synchronized inner state that resonates and connects with others. In this way, we can capture the inner strength... View Details
Keywords: Sean Silverthorne
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
the salesman's role in promoting goods was different from that of advertising. To use a military analogy common in the early twentieth century, advertising was a weapon for waging an air war, while salesmen were deployed as foot soldiers in a View Details
Keywords: by Laura Linard
- 01 Feb 2022
- Book
Innovation Isn’t Just for Startups: How Big Companies Can Succeed
What if more managers at big corporations channeled some of the same magic that helped Tesla CEO Elon Musk and Amazon founder Jeff Bezos lead their startups to great success? Large companies are actually fertile ground for innovation;... View Details
Keywords: by Lane Lambert
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But the View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
research into this emerging field and its implications for executives. Sean Silverthorne: How did you get interested in studying multi- and two-sided platforms? Is this a new area of research? Andrei Hagiu: During my PhD program in... View Details
- 20 Sep 2011
- First Look
First Look: September 20
associated with risky lending in the corporate loan market by examining the performance of individual loans held by CLOs. We employ two different datasets that identify loan holdings for a large set of CLOs and find that adverse selection... View Details
Keywords: Sean Silverthorne
- 21 Sep 2020
- Research & Ideas
Are You Sabotaging Your Own Company?
the General Management Program at HBS. In advising global firms, Thomke has seen that in many cases, a company’s biggest obstacle to success doesn’t necessarily come from competitors, the economy, or other outside forces, but can actually... View Details
Keywords: by Dina Gerdeman
- 14 Jun 2021
- Op-Ed
When Your Nerves Get the Best of You, Change the Narrative
When I first started teaching executive education classes at Harvard Business School, I was part of a team of five professors who conducted one-week programs for leaders of businesses from all across the globe. Most of my colleagues had... View Details
Keywords: by Francesca Gino
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
fence-sitters. It’s important to know who’s who. First, determine who holds the power tools you need—the resources, information or expertise, and support or legitimacy, and then persuade them to invest in the effort. They will also be... View Details
Keywords: by Sean Silverthorne
- Research Summary
Overview
The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
- 10 Mar 2020
- Research & Ideas
The Little Understood Problem Confronting Diverse Workplaces
on the school’s training programs and read extensively about charter schools in general, for additional context. As they read through their notes, Ramarajan and Reid observed a clear, common theme: Tutors were struggling to implement the... View Details
Keywords: by Julia Hanna
- 08 Mar 2022
- Research & Ideas
Representation Matters: Building Case Studies That Empower Women Leaders
Ten years before Harvard Business School published its first case study, activists across Europe celebrated the first International Women’s Day. They demanded, among other things, the right for women to hold public office and an end to... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
to “flatten the curve” and reduce the number of bankruptcy filings, at least by enough to allow the existing system to function effectively. Massive financial support available to distressed businesses under the CARES Act and various recently enacted Federal Reserve... View Details