Goals and Objectives - Publications - Faculty & Research - Harvard Business School

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October 2022 (Revised February 2024)
Case

Masdar City: Aiming for Sustainable and Profitable Real Estate

By: Boris Vallee and Fares Khrais

Masdar City broke ground in 2008 and was conceived by the Abu Dhabi government to be an international beacon of innovation in sustainable energy and real estate. It was also to be a profitable investment for the government. At first glance, the two goals pulled in... View Details

June 2013 (Revised September 2016)
Supplement

Governance and Sustainability at Nike (B)

By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

July 2012 (Revised February 2017)
Teaching Note

Dovernet

By: Robert Simons and Natalie Kindred

This is the teaching note for Dovernet (HBS No. 112-061) View Details

Keywords: Execution; Management Control Systems; Performance Measurement; Performance Goals; Incentives; Strategy

October 2021 (Revised June 2022)
Case

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

2008
Text Book

Corporate Information Strategy and Management: Text and Cases

By: Robert D. Austin, Lynda M. Applegate and Deborah Soule

The 8^th edition of Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information... View Details

Keywords: Decision Making; Management; Business Strategy; Information Technology

July 1985 (Revised March 1994)
Background Note

Exposure and Hedging

By: David E. Bell

Describes the concept of exposure; the dependence of a goal on an uncertain external event. Describes in detail how hedges may be constructed to eliminate exposure, including the algebra of cross-hedging and hedge ratios. The relevance of regression analysis is... View Details

Keywords: Mathematical Methods; Finance

Research Summary

I give therefore I have: Philanthropy and Prosperity

We suggest and document a surprising means by which people can feel wealthier: giving their money away. We suggest that just as acts of conspicuous generosity signal wealth and power to others, they trigger feelings of subjective wealth and power in the giver--despite... View Details

August 2021
Teaching Note

Fair Park Covid-19 Mass Vaccination Site (A) and (B)

Teaching Note for HBS Case Nos. 622-003 and 622-004. View Details

Keywords: Operations Improvement; Operations And Processes; Toyota Production System; Operations; Service Operations; Health Pandemics; Service Delivery; Problems and Challenges; Goals and Objectives; Measurement and Metrics; Health Industry; United States

2008
Book

Hedgehogs and Foxes: Character, Leadership, and Command in Organizations

By: Abraham Zaleznik

In this compelling look at charismatic leaders and their leadership styles, Abraham Zaleznik asserts that leaders are either "hedgehogs," who view leadership as a single-minded track driven by unwavering rules, or "foxes," who assess and re-evaluate their... View Details

Keywords: Attitudes; Leadership Style; Government and Politics; Power and Influence; Innovation and Invention

June 2012 (Revised February 2017)
Teaching Note

Henkel: Building a Winning Culture

By: Robert Simons and Natalie Kindred

This is the teaching note for Henkel: Building a Winning Culture (HBS No. 112-060) View Details

Keywords: Execution; Management Control Systems; Performance Goals; Incentives; Levers Of Control; Strategy

September 2018 (Revised March 2019)
Case

Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

By: Stephen A. Greyser and Michael Mondello

Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of brand-building and community commitment. Strategic philanthropy is unusual in sport. Tampa Bay is historically a non-traditional... View Details

Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa

September 1989 (Revised January 1990)
Case

Vinod Khosla and Sun Microsystems (A)

Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups. View Details

Keywords: Marketing Strategy; Business Startups; Innovation and Invention; Information Technology Industry; Computer Industry

April 2024
Case

Dr. Tom Mihaljevic and Cleveland Clinic

By: Linda A. Hill and Lydia Begag

In December 2022, Dr. Tomislav (“Tom”) Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked both by unprecedented challenges and remarkable achievements. Cleveland Clinic had recently been ranked the world’s... View Details

Hedgehogs and Foxes: Character, Leadership, and Command in Organizations

In this compelling look at charismatic leaders and their leadership styles, Abraham Zaleznik asserts that leaders are either... View Details

March 1988 (Revised June 1993)
Background Note

Leveraged Betas and the Cost of Equity

The objective is to delineate on methodology for measuring the risk associated with financial leverage and estimating its impact on the cost of equity capital. View Details

Keywords: Cost of Capital; Capital Structure; Equity

04 Feb 2021
Research & Ideas

Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids

need to “overhaul the KPIs for each department, make the goals clearer and easily assessable by the managers.” All of these actions had to be “communicated in true empathy,” through a variety of channels,... View Details

Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg

March 2013
Case

Robin Ash and Printzhof Press

By: Frank V. Cespedes and Lynda St. Clair

Robin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate... View Details

Keywords: United States; Organizational Change; Management Styles; General Management; Change Management; Morale; Communication; Human Resource Management; Book Publishing; Information Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Education Industry; Publishing Industry

December 1990 (Revised November 1992)
Case

Anheuser-Busch and Campbell Taggart

In 1984, the SEC accused Paul Thayer and eight others of insider trading. Some of Thayer's inside information came from his position on the board of Anheuser-Busch, where he had learned about Busch's 1982 merger with Campbell Taggart before the merger was publicly... View Details

Keywords: Crime and Corruption; Ethics; Capital Markets; Food and Beverage Industry; Food and Beverage Industry; United States

Article

Coarse Thinking and Persuasion

By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer

We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details

Keywords: Cognition and Thinking; Brands and Branding

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December 2012 (Revised January 2014)
Case

Residencial Los Andes

By: Nicolas P. Retsinas and Lisa Strope

Peninsula Investment Group is deciding whether or not to recapitalize an equity investment in a Residencial Los Andes, a residential project in Santiago, Chile, or take a substantial loss. The project did not meet its sales goals and the bank pressured the investors to... View Details

Keywords: Real Estate; Emerging Market; Latin America; Investment Management; Management; Negotiation; Finance; Entrepreneurship; Real Estate Industry; Latin America

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