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  • Dec 04 2014
  • Testimonial

Recalibrating Your Approach to Leadership

  • 23 Jun 2015
  • Video

European Club

  • 11 May 2018
  • Video

Finance Club

  • 23 Aug 2017
  • Video

Investment Club

  • 11 May 2018
  • Video

Investment Club

  • June 2023 (Revised September 2023)
  • Simulation

Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting
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  • 18 Feb 2014
  • News

A Better Path to Corporate Tax Reform

  • Article

In Microfinance, Clients Must Come First

By: Srikant M. Datar, Marc J. Epstein and Kristi Yuthas
In the debate over whether microfinance works, few microfinance institutions articulate what, exactly, their ultimate goals are and how, exactly, they will achieve them. The authors cut through the confusion by mapping a clear theory of change for microfinance. If the... View Details
Keywords: Business Startups; Customer Focus and Relationships; Social Entrepreneurship; Microfinance; Goals and Objectives; Success; Social Enterprise; Poverty
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  • 25 Aug 2016
  • Video

Health Care Club

  • 11 May 2018
  • Video

Women's Student Association

  • 11 May 2018
  • Video

Tech Club

  • 25 Aug 2016
  • Video

Latam Club

  • 23 Aug 2017
  • Video

Armed Forces Alumni Association

  • 23 Feb 2015
  • Video

Africa Business Club

  • 23 Feb 2015
  • Video

Tech Club

  • 2022
  • Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim
The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
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  • Profile

Pam Wildeman

experience shape your goals & career path? I left HBS aiming high and working hard – HBS sends you off both empowered and confident. In one of our final LEAD classes in RC that the professors shared alumni stories with us – a few of... View Details
Keywords: Entertainment / Media
  • 11 May 2018
  • Video

Turnaround & Restructuring Club

  • 25 Aug 2016
  • Video

Energy & Environment Club

  • 11 May 2018
  • Video

Health Care Club