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Show Results For
- All HBS Web
(9,622)
- People (18)
- News (1,858)
- Research (6,463)
- Events (9)
- Multimedia (41)
- Faculty Publications (4,428)
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- June 2023 (Revised June 2025)
- Course Overview Note
Introduction to the RC Marketing Course: Fall 2025
By: Jill Avery and Sunil Gupta
Course Overview Note for RC Marketing Fall 2025 View Details
- December 2014
- Article
Location Strategies for Agglomeration Economies
By: Juan Alcácer and Wilbur Chung
Geographically concentrated industry activity creates pools of skilled labor and specialized suppliers, and increases opportunities for knowledge spillovers. The strategic value of these agglomeration economies may vary by firm, depending upon the relative value of... View Details
Keywords: Location Strategies; Location Choices; Agglomeration Economies; Strategy; Value Creation; Geographic Location; Industry Clusters; Microeconomics; Manufacturing Industry; United States
Alcácer, Juan, and Wilbur Chung. "Location Strategies for Agglomeration Economies." Strategic Management Journal 35, no. 12 (December 2014): 1749–1761.
- February 2010
- Case
Corporate Strategy at Berkshire Partners
By: Julie M. Wulf and Scott Waggoner
The managing directors of Berkshire Partners, a mid-sized private equity firm, address strategic and organizational challenges in response to turbulent market conditions, rapid firm growth, and the transition of leadership from its founding partners to the next... View Details
Keywords: Private Equity; Management Teams; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Competitive Advantage; Corporate Strategy; Financial Services Industry; Boston
Wulf, Julie M., and Scott Waggoner. "Corporate Strategy at Berkshire Partners." Harvard Business School Case 710-414, February 2010.
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to... View Details
Keywords: by Kristen Senz
- March 1997
- Background Note
Asymmetric Information: Market Failures, Market Distortions, and Market Solutions
Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution... View Details
Keywords: Competitive Strategy
Corts, Kenneth S. "Asymmetric Information: Market Failures, Market Distortions, and Market Solutions." Harvard Business School Background Note 797-100, March 1997.
- 31 Jan 2007
- HBS Case
When Good Teams Go Bad
go in the varsity boat, just as a business would tap for its frontline team the best available finance or marketing person. But sometimes, as in business, crew coaches find it's preferable View Details
Keywords: by Garry Emmons
- September 2015
- Teaching Note
J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)
By: Elie Ofek, Jose B. Alvarez and Michael Norris
This teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try... View Details
- 03 Feb 2011
- What Do You Think?
Are We Going “Back to the Future” In Researching Management?
into future research. Are we "fighting the last war" instead of addressing a watershed moment in leadership and management? Are we going "back to the future" in researching management?... View Details
Keywords: Re: James L. Heskett
- June 2021
- Article
Making Marketplaces Safe: Dominant Individual Rationality and Applications to Market Design
By: Benjamin N. Roth and Ran I. Shorrer
Often market designers cannot force agents to join a marketplace rather than using pre-existing institutions. We propose a new desideratum for marketplace design that guarantees the safety of participation: Dominant Individual Rationality (DIR). A marketplace is DIR if... View Details
Roth, Benjamin N., and Ran I. Shorrer. "Making Marketplaces Safe: Dominant Individual Rationality and Applications to Market Design." Management Science 67, no. 6 (June 2021).
- February 2022 (Revised April 2024)
- Case
Aleph Farms: A New Culture of Meat
By: Elie Ofek and Jeff Huizinga
Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details
Keywords: Innovation; Disruptive Innovation; Adoption; Go To Market Strategy; Industry Evolution; Food Industry; Environmental And Social Sustainability; Marketing Of Innovations; Brand Building; Capital Expenditures-equipment; Disruption; Green Technology; Environmental Sustainability; Food; Market Entry and Exit; Brands and Branding; Consumer Behavior; Competitive Strategy; Growth and Development Strategy; Food and Beverage Industry
Ofek, Elie, and Jeff Huizinga. "Aleph Farms: A New Culture of Meat." Harvard Business School Case 522-071, February 2022. (Revised April 2024.)
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
and strategy with an emphasis on environmental management, Reinhardt recently shared his expertise with HBS alumni during reunion weekend. His talk, titled "Down to Earth: Applying Basic Business... View Details
Keywords: by Martha Lagace
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector... View Details
- September 2009
- Article
Labor Market Institutions and Global Strategic Adaptation: Evidence from Lincoln Electric
By: Jordan I. Siegel and Barbara Zepp Larson
Although one of the central questions in the global strategy field is how multinational firms successfully navigate multiple and often conflicting institutional environments, we know relatively little about the effect of conflicting labor market institutions on... View Details
Keywords: Institutions; Labor Market; Complementarity; Global Strategy; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Labor Unions; Laws and Statutes; Operations; Organizational Change and Adaptation; Manufacturing Industry
Siegel, Jordan I., and Barbara Zepp Larson. "Labor Market Institutions and Global Strategic Adaptation: Evidence from Lincoln Electric." Management Science 55, no. 9 (September 2009): 1527–1546. (Although one of the central questions in the global strategy field is how multinational firms successfully navigate multiple and often conflicting institutional environments, we know relatively little about the effect of conflicting labor market institutions on multinational firms' strategic choice and operating performance. With its decision to invest in manufacturing operations in nearly every one of the world's largest welding
markets, Lincoln Electric offers us a quasi-experiment. We leverage a unique data set covering 1996–2006 that combines data on each host country's labor market institutions with data on each subsidiary's strategic choices and historical operating performance. We find that Lincoln Electric performed significantly better in countries with labor laws and regulations supporting manufacturers' interests and in countries that allowed the free
use of both piecework and a discretionary bonus. Furthermore, we find that in countries with labor market institutions unfriendly to manufacturers, Lincoln Electric was still able to overcome most (although not all) of the institutional distance by what we term flexible intermediate adaptation.)
- February 2007
- Tutorial
Measuring Marketing Performance
By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
- Teaching Interest
Strategy Execution
By: Dennis Campbell
This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:
1.... View Details
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
Drawing on lessons from the battlefield is common practice for business leaders seeking tested strategies to succeed against adversity. Today, the battle against COVID-19, an invisible enemy, feels View Details
Keywords: by Euvin Naidoo
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
some social media platforms soar while others fizzle, and how business can use them to generate profit. "I have always been fascinated that humans interact online when we can interact offline as we have for thousands of years," says... View Details
Keywords: by Carmen Nobel
- June 2014
- Article
Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak
By: Benjamin Edelman
Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details
Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Transportation Industry; Information Technology Industry; Web Services Industry
Edelman, Benjamin. "Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak." Harvard Business Review 92, no. 6 (June 2014): 86–92.
- 08 Dec 2020
- Cold Call Podcast
Uber's Strategy for Global Success
- 19 Nov 2014
- HBS Case
Marketing Marijuana
like Philip Morris and R.J. Reynolds are looking carefully at this, but they are not going to make a move until the recreational market is more established and looks likely... View Details