Publications

SSRN

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Moving Forward: The Future of Consumer Credit and Mortgage Finance

The recent collapse of the mortgage market revealed fractures in the credit... View Details

February 2002 (Revised April 2011)
Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane

Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details

Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States

September 2009 (Revised December 2009)
Supplement

The Future of Iraq Project (B)

By: Noel Maurer and Sogomon Tarontsi

The first round of bidding on the rights to develop Iraq's oil field did not go as planned. All the bidding groups wanted to charge a fee per barrel that the Iraqi government considered too high. As a result, the Iraqi government conducted the auction a second time,... View Details

Keywords: Non-Renewable Energy; Foreign Direct Investment; Contracts; Auctions; Business and Government Relations; Energy Industry; Iraq

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and... View Details

Keywords: by Kristen Senz

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

10 Jan 2018
Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

effect, a compensation discount now can impact future raises and salaries as well. “The growth of compensation will be lower since it starts from a lower starting point,” he says. “That’s a big deal when you are considering it over a... View Details

Keywords: by Michael Blanding; Financial Services

Partners - Managing the Future of Work

Partners Partners The Managing the Future of Work project thanks our partners, who play a key role in supporting our research helping business leaders, policy makers, and education and workforce institutions better navigate the unique... View Details

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on... View Details

Keywords: by John A. Quelch

October 2007
Article

Supply and Demand Shifts in the Shorting Market

By: Lauren Cohen, Karl B. Diether and Christopher J. Malloy

Using proprietary data on stock loan fees and quantities from a large institutional investor, we examine the link between the shorting market and stock prices. Employing a unique identification strategy, we isolate shifts in the supply and demand for shorting. We find... View Details

Keywords: Analytics and Data Science; Stocks; Financing and Loans; Price; Strategy; Demand and Consumers; Forecasting and Prediction; Investment Return; Markets; Information

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Read Now

21 Nov 2017
News

Alumni Peer into the Future of Energy

and alumni shared their insights on the future of the energy and clean-tech sectors. “It was a chance for current students to make connections with alumni working in these industries, and find inspiration,” says Jennifer Nash, director of... View Details

Keywords: Margie Kelley; solar power; wind power

Business of Emerging Markets

my doctoral thesis for publication, and shared my findings on Harvard Business School’s Working Knowledge website with a more general audience, which has generated interest for future collaboration with colleagues. In addition, I’ve... View Details

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

April 2012
Article

The Predictive Value of Accruals and Consequences for Market Anomalies

By: Francois Brochet, Seunghan Nam and Joshua Ronen

We revisit the role of the cash and accrual components of accounting earnings in predicting future cash flows using out-of-sample predictions and market value of equity as a proxy for all future cash flows. We find that, on average, accruals improve upon current cash... View Details

Keywords: Forecasting and Prediction; Investment Return; Value; Equity; Markets; Cash Flow; Information Management; Accrual Accounting; Earnings Management; Corporate Governance; Stocks

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2020
Case

Brightline: Targeting a Successful Future with High Speed Rail

By: Andrew J. Hoffman

High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of... View Details

Keywords: Environmental Sustainability; Marketing Strategy; Segmentation; Transportation Industry

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

Ron Johnson's latest undertaking has the makings of a perfect business school case study. As the new CEO of J.C. Penney he's charged with transforming an aging department store chain with lagging market share. The sweeping plan begun... View Details

Keywords: by Kim Girard; Retail

01 Jun 2000
News

Priceline's Jay Walker: The Future is Wow

convenient place to shop ("7-Eleven is more convenient, but it doesn't have the retail share Wal-Mart has"), the discount retailer gained market supremacy by proclaiming, and delivering, "always the lowest price" -- typically by wringing... View Details

August 2019 (Revised August 2020)
Case

Magrabi: Fulfilling the Vision for the Future

By: John Beshears, Alpana Thapar and Boris Tsimerinov

In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence... View Details

Keywords: Brands and Branding; Transition; Luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Retail Industry; Middle East