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  • 12 Dec 2012
  • Research & Ideas

Book Excerpt: Strength in Numbers

criticized as manipulative or exploitative, March of Dimes posters featuring cute children that were also clearly afflicted with polio (the original poster children) were effective. A strategy of "porch light" fundraising campaigns... View Details
Keywords: Re: Gunnar Trumbull
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated... View Details
Keywords: by John Quelch
  • 18 Sep 2000
  • Research & Ideas

Getting It Done: Improving Nonprofit Performance

boards concentrate on fundraising and other activities rather than performance management. Executive attention is further divided by the need to take care of a large number of clients on each end of the pipeline—both donors and... View Details
Keywords: by James E. Aisner
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

development through individual contracts, the comprehensive platform would be free to doctors and pharma alike and financed via an aggressive fundraising strategy and through the sale of the prescription data collected on the app. Barry... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

launched the highly successful Go Red For Women campaign to help women understand their risk for heart disease. But Go Red became more than a fundraising vehicle. It energized the AHA and its 22 million volunteers, and potentially sparked... View Details
Keywords: Martha Lagace
  • 13 Sep 2004
  • Research & Ideas

Cash and the Woman-Owned Business

Building sufficient cash reserves to launch a business and managing subsequent fundraising are challenges for every entrepreneur, but they are particularly daunting tasks for women. Women often come up short of cash at start-up and, when... View Details
Keywords: by Candida Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene & Myra M. Hart
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

http://www.hbs.edu/research/pdf/07-011.pdf   Cases & Course MaterialsCutlass Capital, L.P. Harvard Business School Case 805-075 David Hetz and Jon Osgood are forming a new venture capital fund in 2001 to invest in health care start-ups. Describes their View Details
Keywords: Martha Lagace
  • 12 Nov 2024
  • HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

for people convicted of felonies. Honest Jobs experienced hiring and fundraising challenges early on. Blakeman struck out with a business partner he ultimately bought out, plus he hired and then laid off senior people in business... View Details
Keywords: by Avery Forman; Employment
  • 04 Dec 2012
  • First Look

First Look: December 4

DorpeHarvard Business School Case 413-057 Dean Nitin Nohria wished to increase flexible funding available for innovation at HBS. Nohria prepared to address the need with alumni leaders of HBS's capital campaign. The case focuses on the School's priorities, its business... View Details
Keywords: Carmen Nobel
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information. Even when they were hacked, the company live-blogged updates to keep their users informed as the... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

examines media and content choices by each candidate and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008. Purchase the case:... View Details
Keywords: Martha Lagace
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

call for funding, and he's got thousands of people giving 100 bucks apiece. Hillary Clinton's fundraising is largely traditional big-donor contributions. Q: Another example of the power of viral marketing is Burger King's Web-based... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 14 Jan 2014
  • First Look

First Look: January 14

the Venture Hacks blog as a resource for founders looking for funding prior to seeking venture capital. The list quickly evolved into AngelList, a separate matchmaking platform for founders and investors to make early stage fundraising... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

children who are victims of abuse, disability, illness, and poverty. As one of the 50 largest fundraising charities in the United Kingdom, the organization's trustees wrestle with how to meet the needs of this vast and most vulnerable... View Details
Keywords: Martha Lagace
  • 12 Mar 2013
  • First Look

First Look: March 12

consultant Kevin Rumsfeld conceived of the idea for HealthCraft, he had worked resolutely to begin building the company by recruiting a talented colleague to help with marketing and fundraising and a junior member of one of his project... View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

uncertainty of commercial partners' interest in the therapeutic approach, and the constrained donor-based fundraising environment. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/610074-PDF-ENG Data.gov Karim R. Lakhani, Robert... View Details
Keywords: Martha Lagace

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