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    • All HBS Web  (1,140)
      • Faculty Publications  (178)

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      • August 2009
      • Case

      Intuit

      By: Frank V. Cespedes
      This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific... View Details
      Keywords: Entrepreneurship; Product; Service Delivery; Business Processes; Organizational Culture; Sales; Business Strategy
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      Cespedes, Frank V. "Intuit." Harvard Business School Case 810-018, August 2009.
      • 2009
      • Chapter

      Creating Superior Customer Value in a Connected World

      By: Ranjay Gulati
      "In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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      Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
      • 2009
      • Chapter

      Stimulate Creativity by Fueling Passion

      By: Teresa Amabile and Colin M. Fisher
      Keywords: Creativity; Emotions
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      Amabile, Teresa, and Colin M. Fisher. "Stimulate Creativity by Fueling Passion." In Handbook of Principles of Organizational Behavior: Indispensable Knowledge for Evidence-Based Management. 2nd ed. Edited by Edwin A. Locke. John Wiley & Sons, 2009.
      • 2009
      • Working Paper

      Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad

      By: Lynda M. Applegate and J. Bruce Harreld
      Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details
      Keywords: Organizational Change and Adaptation; Risk Management; Leading Change; Innovation and Management; Crisis Management; Growth and Development Strategy
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      Applegate, Lynda M., and J. Bruce Harreld. "Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad." Harvard Business School Working Paper, No. 09-127, April 2009. (Revised May 2009.)
      • 2009
      • Other Unpublished Work

      When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry

      By: Santiago Mingo and Tarun Khanna
      What is the impact of a state-led industrial policy program on entrepreneurial activity, industry evolution, and firm competitiveness? How and when is industrial policy an effective tool to spur the development of an emerging industry? To address these questions, we... View Details
      Keywords: Economic Growth; Entrepreneurship; Policy; Industry Growth; Business and Government Relations; Competition; Energy Industry; Brazil
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      Mingo, Santiago, and Tarun Khanna. "When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry." 2009.
      • January 2009 (Revised May 2011)
      • Case

      China Mobile's Rural Communications Strategy

      By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
      China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
      Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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      Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
      • December 2008
      • Case

      JBS Swift & Co.

      By: David E. Bell and Cathy Ross
      Brazilian meat packer JBS surprised many in the U.S. beef industry when it acquired Swift & Co.—a company more than five times its size—in 2007, then moved to acquire the U.S.'s fourth and fifth largest beef producers in 2008. The new JBS Swift slashed costs and... View Details
      Keywords: Animal-Based Agribusiness; Mergers and Acquisitions; Restructuring; Financial Crisis; Borrowing and Debt; Global Strategy; Agriculture and Agribusiness Industry; United States; Brazil
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      Bell, David E., and Cathy Ross. "JBS Swift & Co." Harvard Business School Case 509-021, December 2008.
      • October 2008 (Revised October 2009)
      • Case

      New Century Financial Corporation

      By: Krishna G. Palepu, Suraj Srinivasan and Aldo Sesia
      After years of rapid growth and stock price appreciation, New Century Financial Corporation, one of the largest subprime loan originators in the U.S., reported accounting problems in early 2007. The resulting liquidity crisis forced the company to file for Chapter 11... View Details
      Keywords: Accounting Audits; Financial Reporting; Business Model; Financial Crisis; Insolvency and Bankruptcy; Mortgages; Financial Services Industry; United States
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      Palepu, Krishna G., Suraj Srinivasan, and Aldo Sesia. "New Century Financial Corporation." Harvard Business School Case 109-034, October 2008. (Revised October 2009.)
      • October 2008 (Revised June 2011)
      • Case

      JetBlue Airways: Managing Growth

      By: Robert S. Huckman and Gary P. Pisano
      Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February... View Details
      Keywords: Growth and Development Strategy; Growth Management; Operations; Performance Capacity; Performance Efficiency; Competitive Strategy; Air Transportation Industry
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      Huckman, Robert S., and Gary P. Pisano. "JetBlue Airways: Managing Growth." Harvard Business School Case 609-046, October 2008. (Revised June 2011.)
      • 2008
      • Working Paper

      The Future of Social Enterprise

      By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald

      The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details

      Keywords: Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; Performance Effectiveness; Social Enterprise; Consolidation; Value
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      Rangan, V. Kasturi, Herman B. Leonard, and Susan McDonald. "The Future of Social Enterprise." Harvard Business School Working Paper, No. 08-103, June 2008.
      • April 2008 (Revised March 2014)
      • Case

      Flying J (A)

      By: Rohit Deshpande and Lauren Barley
      The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether... View Details
      Keywords: Decision Choices and Conditions; Growth and Development Strategy; Price; Consumer Behavior; Non-Renewable Energy; Energy Industry; United States
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      Deshpande, Rohit, and Lauren Barley. "Flying J (A)." Harvard Business School Case 508-074, April 2008. (Revised March 2014.)
      • November 2007 (Revised March 2011)
      • Case

      Mubadala: Forging Development in Abu Dhabi

      By: Rawi E. Abdelal and Irina Tarsis
      In 2007, Khaldoon Khalifa Al Mubarak, the CEO of Mubadala Development Company (Mubadala), had every reason to be optimistic about the future of his home, Abu Dhabi, one of the emirates comprising the United Arab Emirates (UAE). The tiny, sandy, and dry emirate with a... View Details
      Keywords: Development Economics; Economy; Non-Renewable Energy; Globalization; Leading Change; State Ownership; Diversification; Abu Dhabi
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      Abdelal, Rawi E., and Irina Tarsis. "Mubadala: Forging Development in Abu Dhabi." Harvard Business School Case 708-033, November 2007. (Revised March 2011.)
      • 2007
      • Working Paper

      A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

      By: Anita Elberse
      Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
      Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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      Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
      • December 2006 (Revised February 2007)
      • Case

      Opportunity International: Measurement and Mission

      By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
      After a "first career" in business, HBS graduate Christopher Crane becomes CEO of a worldwide microfinance network. The organization's twin challenges are: 1) developing metrics to give it an accurate picture of its situation and impacts, and 2) generating rapid... View Details
      Keywords: Microfinance; Measurement and Metrics; Problems and Challenges; Growth and Development Strategy; Business and Stakeholder Relations; Business Model; Nonprofit Organizations; Philanthropy and Charitable Giving; Financial Services Industry
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      Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Opportunity International: Measurement and Mission." Harvard Business School Case 307-067, December 2006. (Revised February 2007.)
      • May 2006 (Revised April 2009)
      • Case

      Cola Wars Continue: Coke and Pepsi in 2006

      By: David B. Yoffie and Michael Slind
      Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
      Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
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      Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
      • Article

      The Information Technology Ecosystem: Structure, Health, and Performance

      By: Marco Iansiti and Gregory L. Richards

      A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

      Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry
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      Iansiti, Marco, and Gregory L. Richards. "The Information Technology Ecosystem: Structure, Health, and Performance." Antitrust Bulletin 51, no. 1 (Spring 2006).
      • September 2004 (Revised February 2010)
      • Case

      The Passion of the Christ (A)

      By: John A. Quelch, Anita Elberse and Anna Harrington
      Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
      Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry
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      Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
      • April 2004 (Revised May 2010)
      • Case

      Columbia's Final Mission

      By: Richard M.J. Bohmer, Amy C. Edmondson, Michael Roberto, Laura Feldman and Erika Ferlins
      Describes the 16-day final mission of the space shuttle Columbia in January 2003 in which seven astronauts died. Includes background on NASA and the creation of the human space flight program, including the 1970 Apollo 13 crisis and 1986 Challenger disaster. Examines... View Details
      Keywords: Leadership; Crisis Management; Management Skills; Organizational Culture; Groups and Teams; Behavior; Aerospace Industry
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      Bohmer, Richard M.J., Amy C. Edmondson, Michael Roberto, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Case 304-090, April 2004. (Revised May 2010.)
      • March 2004
      • Case

      L.L. Bean: A Search for Growth

      By: Rajiv Lal, Walter J. Salmon and James Weber
      In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear for outdoor enthusiasts through its catalogs and a single retail store in Freeport, Maine. In the three decades prior... View Details
      Keywords: Business History; Restructuring; Growth and Development Strategy; Cost Management; Sales; Performance Improvement; Diversification; Distribution Channels; Resignation and Termination; Retail Industry; Web Services Industry
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      Lal, Rajiv, Walter J. Salmon, and James Weber. "L.L. Bean: A Search for Growth." Harvard Business School Case 504-080, March 2004.
      • February 2004 (Revised March 2004)
      • Case

      Fuel Cells: The Hydrogen Revolution?

      By: Thomas R. Eisenmann and Ryland Matthew Willis
      The challenges faced in establishing hydrogen fuel cell-powered transportation in the United States, which promises to reduce greenhouse gas emissions and dependence on imported oil is examined. Foremost among these challenges is a "chicken-and-egg" dynamic: consumers... View Details
      Keywords: Taxation; Environmental Sustainability; Infrastructure; Government Administration; Energy Sources; Business and Government Relations; Network Effects; Transportation; Green Technology Industry; Energy Industry; European Union; Japan; United States
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      Eisenmann, Thomas R., and Ryland Matthew Willis. "Fuel Cells: The Hydrogen Revolution?" Harvard Business School Case 804-144, February 2004. (Revised March 2004.)
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