Franchising - Publications - Faculty & Research

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

five-year, $6.5 million-a-year contract with LA Galaxy that positioned him to buy the Major League Soccer’s (MLS) Miami franchise in 2018. As his two-decade soccer career waned, Beckham’s star remained ascendant in business and... View Details

Keywords: by Avery Forman; Sports

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Motors leveraged its marketing and distribution power by buying up manufacturers. A brand like McDonald’s used franchising to achieve the same goal. SHEIN and Temu rely on IT to do the job. Will other platforms follow suit? For instance,... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

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Curriculum - Case Method Project

colonial charters; voting rights and franchise requirements in the early United States; populism; industrialization and urbanization; Rhode Island; suffrage movement; Dorr Rebellion; President John Tyler Debt and Democracy: The New York... View Details

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Podcasts - Managing the Future of Work

Future of Work How do you foster inclusion, economic mobility, and a sense of purpose across a global organization with both franchise and direct employees? Laura Fuentes, Hilton CHRO, on supporting frontline workers and promoting from... View Details

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Named Fellowship Funds - Alumni

private equity franchises in the world, DLJ Merchant Banking Partners. He received his MBA with high distinction as a Baker Scholar and is a graduate of the University of Virginia, where he was an Echols Scholar. This fund is to be... View Details

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Podcast - Business & Environment

Impact and Sustainable Development, Arcos Dorados, the largest McDonald’s franchise in the world. He discusses how Arcos Dorados designs and implements climate solutions across the 20 Latin American and Caribbean countries where they... View Details

07 Jul 2022
HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

partnership that would make Ample Hills the official ice cream of the Star Wars franchise and harness its unique flavors to celebrate Mickey Mouse’s 90th birthday. There were marshmallow “Light Side” and chocolate “Dark Side” flavors;... View Details

Keywords: by Pamela Reynolds

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details

Keywords: Robert Bochnak

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Skydeck - Alumni

transition to a market economy The Business of Lego Batman Lego Movie and Lego Batman producer Dan Lin (MBA 1999) offers an inside look at the role of a modern Hollywood producer—and how he manages a burgeoning franchise Such Great... View Details

01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

22 Nov 2023
News

So You Want to Join a Startup

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: At age 29, Gus Bessalel (MBA 1988) decided to leave consulting for a decidedly less glamorous life as an entrepreneur, working out of a storage room in the bowels of an underground hotel... View Details

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

Timothy Dalton, Pierce Brosnan, Daniel Craig—without destroying the franchise Whereas with Rocky, you're pretty much stuck with Sylvester Stallone." Risk Vs. Reward Companies also must assess risk versus reward when branding a... View Details

Keywords: by Carmen Nobel

31 Jul 2023
News

Striving for Imperfection

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Since he left HBS in 1990, Charles Conn (MBA 1990) has built a full and varied portfolio career. Early on, he was a partner at McKinsey and then a tech executive, founding Ticketmaster-Citysearch. Today,... View Details

Keywords: Management of Companies and Enterprises; Management

31 Jul 2017
HBS Case

It’s Hard to Fix the Family Business Without Offending the Family

Foundation Professor Leonard A. Schlesinger, who coauthored the case, Pho Hoa Dorchester, with 2017 MBA students Michael Raiche and Roger Zhu. Pho Hoa and Pho Linh, a smaller restaurant located in Quincy, Massachusetts, are owned as View Details

Keywords: by Julia Hanna; Food & Beverage

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

for. And that’s when the trouble began. Basically I changed the mission of the business from being a focused coffee and donut shop company to becoming a franchise business. Feeling that a 60-time multiple was extraordinarily intoxicating,... View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

had booked 400,000 pre-orders for its Model 3 sedan—a $35,000 vehicle that won’t even go into production until 2017. None of those sales were made through franchised dealerships; Tesla uses only direct-to-consumer sales. Meanwhile, car... View Details

Keywords: by Sean Silverthorne; Auto

June 2011 (Revised August 2012)
Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim

Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details

Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States

Citation

Educators

Purchase

05 Nov 2019
News

Alumnus Named McDonald’s CEO

included a rekindling customer interest by refocusing on convenience. “There was a latent love for the brand,” Kempczinski told the Bulletin. “We had just been underdelivering on what their expectations were.” In an interview with the Wall Street Journal, Kempczinksi... View Details

Keywords: Food Services and Drinking Places; Hospitality

07 Apr 2015
News

Warrior Spirit

coincidentally, Chatri means “warrior” in the Thai language.) Franchise requests for Evolve have come in from across Asia and around the world, but Sityodtong has chosen a slower, more controlled path to growth. “If we’re committed to... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

fundamental theorem of marketing: understand what your customers really want," Rangan says. To create a distribution channel, M-PESA franchised thousands of mom-and-pop convenience stores to act as M-PESA agents at their existing... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

Publications