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  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

PublicationsEstimating Demand Uncertainty Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management 9,... View Details
Keywords: Martha Lagace
  • 02 Jun 2010
  • First Look

First Look: June 2

  PublicationsManaging the New Primary Care: The New Skills That Will Be Needed Author:Richard Bohmer Publication:Health Affairs 29, no. 5 (May 2010) Abstract Developing new models of primary care will demand a level of managerial... View Details
Keywords: Martha Lagace
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous analysis when making decisions.... View Details
Keywords: by Sarah Jane Gilbert
  • 18 Oct 2004
  • Research & Ideas

The Bias of Wall Street Analysts

up until the point (and even after) the company tumbled off a cliff. Indeed, HBS professor Mark Bradshaw and collaborators Scott Richardson and Richard Sloan found that pre-year 2000 forecasts and recommendations done by Wall Street... View Details
Keywords: by Ann Cullen; Financial Services
  • 10 May 2019
  • Working Paper Summaries

Consumer Inertia and Market Power

Keywords: by Alexander MacKay and Marc Remer
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

Demand With total revenue likely to fluctuate much more than in the past, managers must be ready to take anticipatory action. Consequently, they should improve their ability to forecast aggregate demand.... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

Grushka-Cockayne Abstract—We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for... View Details
Keywords: Dina Gerdeman
  • December 1970 (Revised September 2006)
  • Case

Harmon Foods, Inc.

Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details
Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Manufacturing Industry; Food and Beverage Industry
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  • 08 Jul 2013
  • Research & Ideas

Everything Must Go: A Strategy for Store Liquidation

generally seen at the start of a liquidation event. With the length of a store liquidation event constrained by law and various lease agreements, making the most of the time a store is open and accurately forecasting View Details
Keywords: by Julia Hanna; Retail
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

Both the managers and the students had to consider areas of potential risk for LEGO in Asia, including: Uncertainty of market growth forecasts. LEGO senior director John Kelley argues in the case that to supply the most optimistic sales View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • October 2024
  • Article

Canary Categories

By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details
Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry
Related
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

individuals. All forecasting is a case in point. When the application becomes personal, it raises many questions that will have to be addressed. In this case, should we be careful what we wish for? What do you think? Original Article In... View Details
Keywords: by James Heskett
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stronger demand for home goods and furnishings. Many retailers may be wary about excess inventory and will pare back their ordering. The COVID-19 pandemic is also adversely affecting the supply chains of manufacturers who provide goods to... View Details
Keywords: by Danielle Kost; Retail
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

Abstract Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course... View Details
Keywords: Martha Lagace
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management (forthcoming) Abstract Measuring demand... View Details
Keywords: Sean Silverthorne
  • October 2001 (Revised March 2002)
  • Background Note

Implicit Predictors of Consumer Behavior

By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
Related
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

even more importantly, NFTs have already proven that they can bootstrap communities of consumers and capture the public’s imagination in a way that cryptocurrency mostly hasn’t. The demand for NFTs is already driving innovation to make... View Details
Keywords: by HBS News
  • 27 May 2014
  • First Look

First Look: May 27

forecasts of holding period returns strongly predict the cross section of future returns up to three years ahead. We document a highly significant predictive pooled regression slope for future quarterly returns of 0.86, whereas the... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

these forecast errors and past demand realizations to predict future demand (extrapolating). Categorizing deviations from optimal inventory policies is possible if we allow the... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

years, I believe I have a clear sense of the state of corporate governance in the United States and in much of Western Europe. Not surprisingly, my crystal ball for predicting future developments and demands on boards cannot be so clear.... View Details
Keywords: Sean Silverthorne

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