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  • All HBS Web  (373)
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Show Results For

  • All HBS Web  (373)
    • People  (3)
    • News  (148)
    • Research  (153)
    • Multimedia  (9)
  • Faculty Publications  (81)
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  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

like Maria Sharapova, based in America. The list includes golfer Tiger Woods, basketball players Shaquille O'Neal and LeBron James, baseball players Derek Jeter and Alex Rodriguez, football quarterback Peyton Manning, and soccer player... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

Marc and his father Nick, a former Hall of Fame football player, when Marc suffered a spinal cord injury. In 2007, Marc was still confined to a wheelchair, but the Miami project had developed into the world's largest spinal cord injury... View Details
Keywords: Sean Silverthorne
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

they need to worry about attracting and retaining the best talent,” Toffel says. “Or why CEOs of companies that largely sell to Indiana residents, like the Colts football team and Pacers basketball team, might oppose the law to ensure all... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 04 Mar 2014
  • First Look

First Look: March 4

Vadim, and Stephen A. Greyser Abstract—Over the past two years, conference realignment has taken a front seat in the college sports landscape. Economic incentives were too attractive to overlook for some universities. College football... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209001 The New York Jets—A West Side Story Harvard Business School Case 207-027 In 2005, Jay Cross, New York Jets president, must decide how to proceed with finding a new home for the... View Details
Keywords: Martha Lagace
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

general topic of space exploration. Do you have any deeper connections to the topic? A: Well, like many little boys, I always wanted to be an astronaut (on the days when I didn't want to be a football player). But I did take my childhood... View Details
Keywords: by Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

Ferguson's Formula By: Elberse, Anita, and Sir Alex Ferguson Abstract—When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: it hadn't won a league title in nearly 20 years... View Details
Keywords: Sean Silverthorne
  • 05 Jul 2016
  • First Look

July 5, 2016

organization. The case study was constructed on the basis of interviews with an organization in the administrative structure of European football, the Union of European Football Associations (UEFA) and its major international sports... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2011
  • Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

veteran employees as it does with the newcomer," he writes. Team-specific Roles Before recruiting stars, it's important to consider whether a star's position is especially dependent on team dynamics. In studying star American View Details
Keywords: by Carmen Nobel; Sports; Banking
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

the idea that people will use a product or service more right after they pay for it. How can companies make this work for them? A: Sunk costs are a curious bit of psychology. Economists say that attending to sunk costs is not rational—when considering whether to go to... View Details
Keywords: by Manda Mahoney
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

about the case. Purchase this case:https://hbsp.harvard.edu/product/119088-PDF-ENG Harvard Business School Case 706-413 Bill Belichick and the New England Patriots (A) What happens when an MBA buys a football team and hires a bunch of... View Details
Keywords: Dina Gerdeman
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