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  • All HBS Web  (373)
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    • News  (148)
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Show Results For

  • All HBS Web  (373)
    • People  (3)
    • News  (148)
    • Research  (153)
    • Multimedia  (9)
  • Faculty Publications  (81)
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  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

football stadium, a cruise ship—where people are segmented by rank of some sort. Norton co-authored the study, Physical and Situational Inequality on Airplanes Predicts Air Rage, with Katherine A. DeCelles, an associate professor of... View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

projects, and the implications of global markets and extreme valuations for what a company must achieve. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/817052-PDF-ENG Harvard Business School Case 617-025 Bayern Munich in China In 2015, German View Details
Keywords: Sean Silverthorne
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

like Maria Sharapova, based in America. The list includes golfer Tiger Woods, basketball players Shaquille O'Neal and LeBron James, baseball players Derek Jeter and Alex Rodriguez, football quarterback Peyton Manning, and soccer player... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

the idea that people will use a product or service more right after they pay for it. How can companies make this work for them? A: Sunk costs are a curious bit of psychology. Economists say that attending to sunk costs is not rational—when considering whether to go to... View Details
Keywords: by Manda Mahoney
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

about the case. Purchase this case:https://hbsp.harvard.edu/product/119088-PDF-ENG Harvard Business School Case 706-413 Bill Belichick and the New England Patriots (A) What happens when an MBA buys a football team and hires a bunch of... View Details
Keywords: Dina Gerdeman
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

they need to worry about attracting and retaining the best talent,” Toffel says. “Or why CEOs of companies that largely sell to Indiana residents, like the Colts football team and Pacers basketball team, might oppose the law to ensure all... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 20 Nov 2012
  • First Look

First Look: November 20

Ferguson, the most successful manager in British football history, is preparing for the 2012-2013 season-his record-setting 26th as manager of one of the world's most decorated professional football clubs... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

general topic of space exploration. Do you have any deeper connections to the topic? A: Well, like many little boys, I always wanted to be an astronaut (on the days when I didn't want to be a football player). But I did take my childhood... View Details
Keywords: by Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

Ferguson's Formula By: Elberse, Anita, and Sir Alex Ferguson Abstract—When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: it hadn't won a league title in nearly 20 years... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

Marc and his father Nick, a former Hall of Fame football player, when Marc suffered a spinal cord injury. In 2007, Marc was still confined to a wheelchair, but the Miami project had developed into the world's largest spinal cord injury... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209001 The New York Jets—A West Side Story Harvard Business School Case 207-027 In 2005, Jay Cross, New York Jets president, must decide how to proceed with finding a new home for the... View Details
Keywords: Martha Lagace
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