Publications

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

SSRN

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August 2009 (Revised August 2009)
Case

Swire Beverages: Implementing CSR in China

By: Christopher Marquis, G.A. Donovan and YiKwan Chu

Swire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Organizational Design; Business and Stakeholder Relations; Partners and Partnerships; Non-Governmental Organizations; Food and Beverage Industry; China

06 Mar 2007
First Look

First Look: March 6, 2007

designed to enhance safety and effectiveness had the unintended effect of changing how men enacted their masculine identities at work. Interview and participant observation data show that the major reorientation was away from seeking to... View Details

Keywords: Martha Lagace

2000
Chapter

Anticipating Greener Supply Chain Demands: One Singapore Company's Journey to ISO 14001

By: Michael W. Toffel

One major benefit of Jebsen & Jessen Packaging Pte Ltd (JJPS’s) implementation of ISO 14001 is that it acquired a third-party 'seal of approval' that will be used in its marketing efforts to meet the growing environmental concern of its customers within the electronics... View Details

Keywords: Supply Chain Management; Corporate Social Responsibility and Impact; Standards; Environmental Sustainability; Singapore

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25 Sep 2007
First Look

First Look: September 25, 2007

for Improving the Safety and Efficiency of Hospital Work Systems Authors:Anita L. Tucker, Sara J. Singer, Jennifer E. Hayes, and Alyson Falwell Abstract Objective. To link safety-related concerns raised by frontline staff about hospital... View Details

Keywords: Martha Lagace

20 Nov 2012
First Look

First Look: November 20

business-government relations, nonmarket strategy, and organization theory. Read the paper: http://www.people.hbs.edu/shiatt/GMO_paper_AMJ.pdf ISO Standards Stamp Approval Authors:Michael James and Michael W. Toffel Publication:European... View Details

Keywords: Sean Silverthorne

December 2019 (Revised June 2025)
Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi

The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details

Keywords: Mergers ＆ Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America

15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

transform traditional industries such as banking, real estate, and healthcare. More recently, it has gained attention as a way to finance new ventures, through what is known as an Initial Coin Offering (ICO). Less noticed, though, is ICOs appear almost antithetical to... View Details

Keywords: Dina Gerdeman

September 2015
Article

Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago

By: Abel Kho, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers and et al.

Objective
To design and implement a tool that creates a secure, privacy preserving linkage of electronic health record (EHR) data across multiple sites in a large metropolitan area in the United States (Chicago, IL), for use in clinical... View Details

Keywords: Information; Customers; Safety; Rights; Ethics; Entrepreneurship; Health Care and Treatment; Health Industry; Chicago

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Program

Authentic Leader Development

Summary Companies need to be developing leaders who exhibit high standards of integrity, take responsibility for their actions, and make decisions based on enduring principles rather than short-term expedience. The best leaders are... View Details

Web

Great American Business Leaders of the 20th Century - Leadership

connectivity Cloning, stem cell research DVDs Influence: Medium 1900 19 Progressivism The Jungle sparks food and work safety movement Influence: Low 10 1910 19 Sedition Act Prohibition begins Red Scare Race... View Details

Program

Agribusiness Seminar

Summary Climate extremes, economic shifts, geopolitical conflict, environmental constraints, new technologies, regulatory changes, consumer expectations—these and many other forces are creating pressures, uncertainties, and opportunities across global and local View Details

Keywords: Agriculture; Agriculture

Web

FAQs - Alumni

reduce paper waste. Gift guests a reusable tote and water bottle. More general information can be found in Harvard's Sustainable Event Guide and Healthful Food Standards . Where can I learn more about the... View Details

July 2000 (Revised April 2001)
Case

Agricultural Biotechnology and its Regulation

By: Forest L. Reinhardt

In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case... View Details

Keywords: Agribusiness; Genetics; Governing Rules, Regulations, and Reforms; Corporate Strategy; Trade; Law; Goods and Commodities; Safety; Environmental Sustainability; Government and Politics; Agriculture and Agribusiness Industry; Biotechnology Industry; Europe; United States

05 Jun 2007
First Look

First Look: June 5, 2007

response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details

Keywords: Martha Lagace

31 Oct 2023
HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

look for the line, you never want to be in the ZIP Code of the line.” Here’s a look at three sticky situations, along with Fubini’s advice about how to handle them. The case of the freeloading associate: A client grants a per-diem stipend to associates for View Details

Keywords: by Michael Blanding; Consulting

November 2020
Case

Truebird—An AlleyCorp Venture

By: Shikhar Ghosh and Shweta Bagai

In December 2018, Kevin Ryan and Wendy Tsu faced an important decision – to finalize the CEO candidate for Truebird, an innovative, automated coffee café concept. Like many of AlleyCorp and Ryan’s companies, Truebird started with the observation of an unmet need – an... View Details

Keywords: Startup; Hiring; Staffing; Recruiting; Business Startups; Finance; Leadership; Management Skills; Management Teams; Jobs and Positions; Job Interviews; Human Resources; Recruitment; Selection and Staffing; Food and Beverage Industry; Food and Beverage Industry; United States