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- All HBS Web
(1,500)
- People (1)
- News (296)
- Research (1,025)
- Events (2)
- Multimedia (2)
- Faculty Publications (686)
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details
- 27 Mar 2014
- News
From Marx to Marketing
food products, he had traveled frequently on business to the USSR and other Central and East European countries in the Soviet Bloc, thus gaining a knowledge of Soviet-style commerce few other Westerners could claim. Between 1985 and 1992,... View Details
- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details
- 19 Nov 2015
- News
A Hard Sell: Bringing Cultured Beef to Market
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details
- Web
Video Clips - Creating Emerging Markets
children at their school, the Institution Tahar Sebti. Duration: 04:36 Hani Berzi Hani Berzi Base Of The Pyramid Hani Berzi, founder and CEO of Egypt-based Edita Food Industries, explains the positioning of Edita’s packed croissants... View Details
- October 1991
- Case
Marketing Beef in Liberalized Japan
By: Ray A. Goldberg
Goldberg, Ray A. "Marketing Beef in Liberalized Japan." Harvard Business School Case 592-030, October 1991.
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
these things, people look on it as the most difficult country to change." And yet, a shift appears under way. A new reformist government has started treating agriculture as a problem to be solved by industry rather than by aid. Private companies are springing up... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts... View Details
- May 2013
- Teaching Note
Mutti S.p.a.
By: Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
Emerging markets such as the BRIC countries—Brazil, Russia, India, and China—entice and intimidate. When managers are asked what is special about emerging markets, they typically point to rapid economic growth, potential competitors, and... View Details
Keywords: by Martha Lagace
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small,... View Details
- February 2022 (Revised April 2024)
- Case
Aleph Farms: A New Culture of Meat
By: Elie Ofek and Jeff Huizinga
Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details
Keywords: Innovation; Disruptive Innovation; Adoption; Go To Market Strategy; Industry Evolution; Food Industry; Environmental And Social Sustainability; Marketing Of Innovations; Brand Building; Capital Expenditures-equipment; Disruption; Green Technology; Environmental Sustainability; Food; Market Entry and Exit; Brands and Branding; Consumer Behavior; Competitive Strategy; Growth and Development Strategy; Food and Beverage Industry
Ofek, Elie, and Jeff Huizinga. "Aleph Farms: A New Culture of Meat." Harvard Business School Case 522-071, February 2022. (Revised April 2024.)
- 01 Jun 2009
- News
The Maestro and the Market
food manufacturers, and the launch of an elBulli hotel and a chain of reasonably priced restaurants called Fast Good. But what is the balance between leveraging the Adrià/elBulli brand and breaking its core meaning? In a classroom... View Details
- April 2015
- Teaching Note
The Board of Directors at Market Basket
By: Jay Lorsch and Emily McTague
Teaching Note for the Board of Directors at Market Basket Case. View Details
- April 2010 (Revised September 2011)
- Case
The Dannon Company: Marketing and Corporate Social Responsibility (A)
By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason
At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details
Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry
Marquis, Christopher, Pooja Mehta Shah, Amanda Elizabeth Tolleson, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (A)." Harvard Business School Case 410-121, April 2010. (Revised September 2011.)
- March 2005 (Revised March 2007)
- Supplement
Pacific Salmon Company, Inc. (CW)
By: Nabil N. El-Hage and Kenneth A. Froot
RRR, a $1 billion private equity fund, is trying to decide how much to bid for Pacific Salmon Inc. and how to finance the acquisition. View Details
- February 2015 (Revised April 2015)
- Case
The Board of Directors at Market Basket
By: Jay W. Lorsch and Emily McTague
The firing of Market Basket CEO Arthur T. Demoulas by his cousin, Arthur S. Demoulas, and directors affiliated with him set off employee protests throughout the grocery store chain. Industry specialists estimated that Market Basket was losing close to ten million... View Details
Keywords: Organizational Behavior; Shareholder Votes; Board Of Directors; Board Dynamics; Board Decisions; Boards; Grocery; Organizational Culture; Organizational Structure; Business and Shareholder Relations; Corporate Governance; Food and Beverage Industry; New England
Lorsch, Jay W., and Emily McTague. "The Board of Directors at Market Basket." Harvard Business School Case 415-044, February 2015. (Revised April 2015.)
- 25 Aug 2022
- News
Action Plan: Fired Up
company in 2015, moved it to his home state of Utah, and began assembling a team that embraced what he saw as Traeger’s greatest appeal: “Our products give people the confidence to prepare and share meals with family and friends. Food and... View Details
- December 2004 (Revised May 2006)
- Case
Pacific Salmon Company, Inc.
By: Nabil N. El-Hage, Kenneth A. Froot and Christopher Edward James Payton
RRR, a $1 billion private equity fund, is trying to decide how much to bid for Pacific Salmon Inc. and how to finance the acquisition. View Details
Keywords: Food; Bids; Private Equity; Decision Making; Financing and Loans; Bids and Bidding; Acquisition; Corporate Finance; Financial Services Industry
El-Hage, Nabil N., Kenneth A. Froot, and Christopher Edward James Payton. "Pacific Salmon Company, Inc." Harvard Business School Case 205-031, December 2004. (Revised May 2006.)