Publications

November 1983 (Revised December 1984)
Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details

Keywords: Product Launch; Manufacturing Industry; Manufacturing Industry; United States

08 Mar 2016
First Look

March 8, 2016

OIG to become an integral part of the company's open innovation journey. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616035-PDF-ENG Harvard Business School Case 815-054 The Development of the Markets for Natural, Organic, and Health View Details

Keywords: Sean Silverthorne

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

manufacturers and service companies will seek permanently to diversify their supply chains radically going forward We might accept the lower financial results as the insurance premium we have to pay to remain more robust in the face of... View Details

Keywords: by James Heskett; Retail

14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

officials took steps to speed vaccine development last year, the United States and other countries could have paid to build manufacturing infrastructure and shore up the supply chain needed to produce vaccines at higher capacity. That... View Details

Keywords: by Michael Blanding; Health

10 Dec 2007
HBS Case

One Laptop per Child

agreed to manufacture the laptop. On the technological front, OLPC tackled puzzles such as creating a product both useful and fun for children of primary school age. (See CloseUp below). But despite its visionary goals and widespread... View Details

Keywords: by Martha Lagace; Computer

22 Mar 2011
First Look

First Look: March 22

511-070 As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the... View Details

Keywords: Sean Silverthorne

23 Mar 2010
First Look

First Look: March 23

catastrophic risks to patients, physicians, pharmaceutical firms, and regulators. Between the early 1960s and the present, national systems were built to collect, standardize, and respond to individual reports of side effects, with the View Details

Keywords: Martha Lagace

13 Mar 2018
First Look

March 13, 2018

Yanping Liu Abstract—We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001–2010. We uncover the following stylized facts: In... View Details

Keywords: Sean Silverthorne

February 1978 (Revised April 1985)
Background Note

Note on the Corn Wet Milling Industry--1972

By: Michael E. Porter

Keywords: Food and Beverage Industry; Food and Beverage Industry

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December 1995
Teaching Note

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN

By: Lynda M. Applegate

Teaching Note for (9-195-238). View Details

Keywords: Manufacturing Industry; Manufacturing Industry

August 1994
Case

Kirin Brewery Company, Ltd.

Describes the introduction of two profit planning and control systems at Kirin as part of its shift from a production-oriented to a consumer-oriented strategy. Specifically, documents Kirin's use of profit centers to increase efficiency and its use of pseudo profit... View Details

Keywords: Cost Management; Organizational Structure; Management Systems; Manufacturing Industry; Manufacturing Industry; Japan

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January 1997 (Revised March 1998)
Case

Oscar Mayer: Strategic Marketing Planning

By: John A. Quelch

The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details

Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Manufacturing Industry; United States

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details

Keywords: by Martha Lagace

11 May 2010
First Look

First Look: May 11

Nestlé's Milk Districts: Case Supplement Ray A. Goldberg and Kerry HermanHarvard Business School Supplement 906-411 Nestlé, as the largest milk company in the world, has a history of economic development, nutrition, health, and food... View Details

Keywords: Martha Lagace

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

have made goods more attainable and enticing to a larger portion of the population. At the same time, trade liberalization and more sophisticated manufacturing techniques create goods that are less expensive and higher quality. A panel... View Details

Keywords: by Julia Hanna; Consumer Products; Retail

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other organic food... View Details

Keywords: Carmen Nobel

01 Nov 2011
First Look

First Look: Nov. 1

Entrepreneurship in India Authors:Ejaz Ghani, William R. Kerr, and Stephen O'Connell Abstract We analyze the spatial determinants of entrepreneurship in India in the manufacturing and services sectors. Among general district traits,... View Details

Keywords: Sean Silverthorne

December 1988 (Revised March 1989)
Case

Pabst Brewing Co.

At the end of 1984 the Pabst Brewing Co. was the object of a takeover contest for the second time in three years. Nearly two years after a reorganization in early 1983 Pabst still suffered from low margins and high debt service costs. This case describes the takeover... View Details

Keywords: Valuation; Restructuring; Bids and Bidding; Acquisition; Manufacturing Industry; Manufacturing Industry; United States

September 2019 (Revised May 2020)
Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details