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    • All HBS Web  (1,896)
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      • November 2013 (Revised January 2015)
      • Case

      Restructuring JAL

      By: Malcolm Baker, Adi Sunderam, Nobuo Sato and Akiko Kanno
      Hideo Seto, the recently appointed chairman of the investment committee of the Enterprise Turnaround Initiative Corporation, must decide whether to push JAL group, Japan's largest airline, into bankruptcy or to act as a sponsor in an out-of-court restructuring. The... View Details
      Keywords: Bankruptcy; Costs Of Financial Distress; Cost vs Benefits; Air Transportation; Restructuring; Capital Structure; Insolvency and Bankruptcy; Air Transportation Industry; Japan; United States
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      Baker, Malcolm, Adi Sunderam, Nobuo Sato, and Akiko Kanno. "Restructuring JAL." Harvard Business School Case 214-055, November 2013. (Revised January 2015.)
      • 2013
      • Tool

      Harvard Business Review's Go to Market Tools: Market Sizing

      By: Jill Avery and Thomas Steenburgh
      Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
      Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing
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      Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
      • 2017
      • Working Paper

      Innovation, Reallocation and Growth

      By: Daron Acemoglu, Ufuk Akcigit, Harun Alp, Nicholas Bloom and William R. Kerr
      We build a model of firm-level innovation, productivity growth, and reallocation featuring endogenous entry and exit. A new and central economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the... View Details
      Keywords: Entry; Growth; Industrial Policy; Innovation; R&D; Reallocation; Selection; Business Ventures; Resource Allocation; Performance Productivity; Policy; Research and Development; Innovation and Invention; Growth and Development; United States
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      Acemoglu, Daron, Ufuk Akcigit, Harun Alp, Nicholas Bloom, and William R. Kerr. "Innovation, Reallocation and Growth." Harvard Business School Working Paper, No. 13-088, April 2013. (Revised November 2017. NBER Working Paper Series, No. 18993, April 2013)
      • March 2013 (Revised October 2013)
      • Supplement

      Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)

      By: Ranjay Gulati and Luciana Silvestri
      This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2008 and 2012. In 2008, in order to strengthen the firm's brokerage team, JLL merged with The Staubach Company, a real estate services provider with a first-rate... View Details
      Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America
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      Gulati, Ranjay, and Luciana Silvestri. "Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)." Harvard Business School Supplement 113-117, March 2013. (Revised October 2013.)
      • 2013
      • Article

      The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities

      By: Michael Beer
      Organizations underperform and sometimes fail because their leaders are unable to learn the unvarnished truth from relevant stakeholders about how the design and behavior of the organization is misaligned with its goals and strategy. The Strategic Fitness Process (SFP)... View Details
      Keywords: Organization Alignment; Dynamic Capabilities; Organization Design; Organizational Prototyping; Organizational Silence; Organizational Learning; Organizational Change and Adaptation; Strategic Planning; Organizational Design
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      Beer, Michael. "The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities." Journal of Organization Design 2, no. 1 (2013).
      • December 2012 (Revised September 2022)
      • Case

      BabbaCo

      By: Jeffrey J. Bussgang and Gaurav Jain
      Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
      Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
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      Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
      • 2012
      • Article

      A Field Study on the Acceptance and Use of a New Accounting System

      By: V.G. Narayanan, Ranjani Krishnan and Jamshed J. Mistry
      This study examines the attitudes, use, and acceptance of a new accounting system in a pharmaceutical corporation that switched from an Activity Based Costing System to the Theory of Constraints System (TOC). Using structuration theory as a framework, we posit that... View Details
      Keywords: Theory Of Constraints; Structuration; Field Study; Accounting; Innovation and Invention
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      Narayanan, V.G., Ranjani Krishnan, and Jamshed J. Mistry. "A Field Study on the Acceptance and Use of a New Accounting System." Journal of Management Accounting Research 24 (2012): 103–133.
      • November 2012
      • Case

      New Balance Athletic Shoe, Inc. (Abridged)

      By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
      Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
      Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States
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      Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
      • September 2012
      • Other Article

      An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism

      By: Michaela Driver and Michael E. Porter
      In this interview Michael Porter explores social entrepreneurship in the context of a larger transformation of capitalism. He suggests that social entrepreneurship is an important transitional vehicle toward the creation of shared value and a capitalist system in which... View Details
      Keywords: Strategy; Economic Systems; Social Entrepreneurship; Transformation
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      Driver, Michaela, and Michael E. Porter. "An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism." Academy of Management Learning & Education 11, no. 3 (September 2012): 421–431.
      • April 2012 (Revised August 2013)
      • Case

      General Motors Technical Center India – Powertrain Engineering

      By: Willy Shih, William Jurist, Brian McIntosh and Helen Wang
      Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003, engineers there had expanded the center's capabilities, developing a reputation within GM for completing... View Details
      Keywords: Decision Choices and Conditions; Business Headquarters; Research and Development; Business Strategy; Manufacturing Industry; Auto Industry; India
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      Shih, Willy, William Jurist, Brian McIntosh, and Helen Wang. "General Motors Technical Center India – Powertrain Engineering." Harvard Business School Case 612-074, April 2012. (Revised August 2013.)
      • February 2, 2012
      • Article

      Is There an Optimal Degree of Sustainability?

      By: Robert G. Eccles, Ioannis Ioannou and George Serafeim
      Corporate sustainability is not a one size fits all concept. A successful strategy balances all business pressures. View Details
      Keywords: Corporate Social Responsibility and Impact; Strategy
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      Eccles, Robert G., Ioannis Ioannou, and George Serafeim. "Is There an Optimal Degree of Sustainability?" Ethical Corporation (February 2, 2012), 39–43.
      • September 2011 (Revised August 2013)
      • Case

      The Pepsi Refresh Project: A Thirst for Change

      By: Michael I. Norton and Jill Avery
      In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
      Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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      Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
      • January 2011
      • Case

      Sidoti & Company: Launching a Micro-Cap Product

      By: Boris Groysberg, Paul M. Healy and Sarah Abbott
      It is 2010 and Sidoti & Company, a New York-based brokerage firm specializing in small capitalization stocks, has just launched a new product- micro cap stock research. The firm has hired a group of five analysts who will produce written research reports on micro-cap... View Details
      Keywords: Business Model; Financial Strategy; Product Launch; Strategic Planning; Corporate Strategy; Financial Services Industry; New York (city, NY)
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      Groysberg, Boris, Paul M. Healy, and Sarah Abbott. "Sidoti & Company: Launching a Micro-Cap Product." Harvard Business School Case 411-072, January 2011.
      • 2011
      • Chapter

      Developing an Effective Organization: Intervention Method, Empirical Evidence, and Theory

      By: Michael Beer
      The field of organization development is fragmented and lacks a coherent and integrated theory and method for developing an effective organization. A 20-year action research program led to the development and evaluation of the Strategic Fitness Process (SFP)-a platform... View Details
      Keywords: Learning; Corporate Governance; Leadership Development; Growth and Development Strategy; Management Teams; Organizational Design; Performance Effectiveness; Research; Alignment; Theory; Value
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      Beer, Michael. "Developing an Effective Organization: Intervention Method, Empirical Evidence, and Theory ." In Research in Organizational Change and Development. Vol. 19, edited by Richard Woodman, William Pasmore, and Abraham B. (Rami) Shani, 1–54. Emerald Group Publishing, 2011.
      • November 2010
      • Article

      Which of These People Is Your Future CEO?

      By: Boris Groysberg, Andrew Hill and Toby Johnson
      Americans have long believed that U.S. military officers-trained for high-stakes positions, resilience, and mental agility-make excellent CEOs. That belief is sound, but the authors' analysis of the performance of 45 companies led by CEOs with military experience... View Details
      Keywords: Experience and Expertise; Training; Leadership Style; Managerial Roles; Situation or Environment; United States
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      Groysberg, Boris, Andrew Hill, and Toby Johnson. "Which of These People Is Your Future CEO?" Harvard Business Review 88, no. 11 (November 2010): 80–85.
      • August 2010 (Revised October 2010)
      • Case

      Patagonia

      By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt
      Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details
      Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry
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      Casadesus-Masanell, Ramon, Hyunjin Kim, and Forest L. Reinhardt. "Patagonia." Harvard Business School Case 711-020, August 2010. (Revised October 2010.)
      • June 2010
      • Article

      Change for Change's Sake

      By: Freek Vermeulen, Phanish Puranam and Ranjay Gulati
      No one disputes that firms have to make organizational changes when the business environment demands them. But the idea that a firm might want change for its own sake often provokes skepticism. Why inflict all that pain if you don't have to? That is a dangerous... View Details
      Keywords: Interpersonal Communication; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Organizational Structure; Creativity; Power and Influence; Adaptation
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      Vermeulen, Freek, Phanish Puranam, and Ranjay Gulati. "Change for Change's Sake." Harvard Business Review 88, no. 6 (June 2010).
      • April 2010 (Revised January 2013)
      • Case

      Southwest Airlines: In a Different World

      By: James L. Heskett and W. Earl Sasser Jr.
      This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details
      Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)
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      Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)
      • February 2010
      • Module Note

      Strategies of Influence

      By: Deepak Malhotra
      Strategies of Influence (SOI) is a stand-alone session that teaches students about the psychology of persuasion. Students are presented a series of mini-case vignettes, each of which illustrates a specific strategy that negotiators can use to make their ideas, offers,... View Details
      Keywords: Leadership; Management Teams; Negotiation; Groups and Teams; Power and Influence; Strategy
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      Malhotra, Deepak. "Strategies of Influence." Harvard Business School Module Note 910-039, February 2010.
      • January 2010
      • Journal Article

      A Choice Prediction Competition: Choices from Experience and from Description

      By: Ido Erev, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West and Christian Lebiere
      Erev, Ert, and Roth organized three choice prediction competitions focused on three related choice tasks: one-shot decisions from description (decisions under risk), one-shot decisions from experience, and repeated decisions from experience. Each competition was based... View Details
      Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Mathematical Methods; Risk and Uncertainty; Competition
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      Erev, Ido, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West, and Christian Lebiere. "A Choice Prediction Competition: Choices from Experience and from Description." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
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