Publications

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October 2014 (Revised December 2016)
Case

NBCUniversal

By: Anita Elberse

In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details

Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Entertainment and Recreation Industry; Entertainment and Recreation Industry

November 1995 (Revised March 2000)
Case

Jurassic Park

By: John A. Quelch

Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details

Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry

01 Dec 2008
Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

HBS's Educational Technology Group. “The idea that you might offshore the reading of radiology films would have been unthinkable 25 years ago.” Each team assessed the potential offshorability of 20 occupations. (The positions of financial... View Details

Keywords: by Julia Hanna

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member for outstanding research. Gary Emmons: Are there View Details

Keywords: by Garry Emmons; Service

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

November 1993
Case

Edgar J. Scherick Associates

Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is... View Details

Keywords: Cost vs Benefits; Film Entertainment; Entertainment and Recreation Industry

Article

Hollywood on the Yellow Sea

By: Willy C. Shih and Henry McGee

Wang Jianlin, one of China's richest men, is creating a rival to the American dream factory, from scratch. View Details

Keywords: Competition; Film Entertainment; Entertainment and Recreation Industry; China; United States

Read Now

December 1994
Case

Being There: Sony Corporation and Columbia Pictures

By: Debora L. Spar

In September 1989, Sony Corp. of Japan bid $3.4 billion for Columbia Pictures. It was the highest bid ever by a Japanese company for any U.S. property. The case examines the validity of Sony's objectives in making this purchase, and also the political uproar that the... View Details

Keywords: Foreign Direct Investment; Film Entertainment; Entertainment and Recreation Industry; Japan; United States

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05 Sep 2012
First Look

First Look: September 5

facilitating face-to-face interactions can provide information that impacts the formation of scientific collaborations. Download the paper: http://www.hbs.edu/research/pdf/13-023.pdf Risky Business: The Impact of Property Rights on Investment and Revenue in the View Details

Keywords: Sean Silverthorne

21 Sep 2016
Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

unconventional role in the film Fire, and explains why risks should be taken in parallel cinema. Silverthorne: At many points in her career she has been willing to sacrifice her film career to further a... View Details

Keywords: by Sean Silverthorne; Motion Pictures & Video

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

by focusing on bigger films that require a bigger commitment." Jeff Robinov believes in blockbusters and his strategy is to create more of them. The pharmaceutical and entertainment industries are... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

17 Jul 2007
First Look

First Look: July 17, 2007

explains how management challenges differ for proprietary and shared platform during subsequent life-cycle stages: network mobilization and platform maturity. Download the paper: http://www.hbs.edu/research/pdf/07-105.pdf Film Rentals and... View Details

Keywords: Martha Lagace

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

air-dropped for use by paratroopers in the U.S. military. “There's a construction of creativity that involves many other actors." —Mukti Khaire Radical innovation that creates entirely new industries is another course focus. In a new... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

September 2003 (Revised January 2004)
Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs

The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details

Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry

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09 Aug 2006
Research & Ideas

Career Advancement Without Experience

do I get there?" For their study, O'Mahony and Bechky surveyed two strikingly different groups: high-tech contractors and film crew members. While roles in the film View Details

Keywords: by Julia Hanna; Motion Pictures & Video; Technology

March 2011
Teaching Note

Hollywood in India: Protecting Intellectual Property (A) and (B) (TN)

By: Lakshmi Iyer

Teaching Note for 711017 and 711018. View Details

Keywords: Markets; Strategy; Intellectual Property; Crime and Corruption; Film Entertainment; Motion Pictures and Video Industry; India