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- All HBS Web
(1,771)
- People (6)
- News (382)
- Research (1,043)
- Events (4)
- Multimedia (6)
- Faculty Publications (328)
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- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional... View Details
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
to make good relationships alongside great deals, earn respect while earning multi-million dollar returns, and maintain character even when surrounded by an industry full of characters. Let’s Be Frank began in the final years of Frank... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
for buyers, then buyers will pay more for the same good than when exchange norms are salient. This was an easy, no-cost adjustment for a substantive shift in revenues. + ONLINE web-only content Past studies have shown that the way View Details
Keywords: Julia Hanna
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For... View Details
Keywords: April White
- 01 Sep 2008
- News
Negative Ad Power
that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They are the authors of Greater Good: How View Details
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- 17 May 2017
- News
Nisa Godrej Takes Over
India, Deepika Warrier is the vice-president for the company’s nutrition category. Hindustan Unilever, the country’s largest consumer goods maker, has two women in its executive team. Geetu Verma heads its... View Details
- 22 Aug 2020
- News
Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business
Marla Beck (MBA 1998) Marla Beck (MBA 1998) Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to... View Details
- 01 Jun 2014
- News
Ready for Takeoff
some houses," says Beisert. "But in five or ten years, there's going to be nothing but high-rises and luxury apartments." All of this has been good for business, but like airline consumers, the online View Details
- 01 Dec 2007
- News
Lighten Up
sporting goods companies. But Kim and Coup weren’t interested in selling the company yet. Meanwhile, Timberland, based in Stratham, New Hampshire, had been assembling a collection of brands under the umbrella of its outdoor group to... View Details
- 22 Oct 2013
- News
Pulling the Plug
magnetic resonance, but Giler knows it looks like magic to the general public. And, like any good performer, he's feeling the pressure to give his audience an unforgettable show—hence the nerves. "If the demo gods are willing," the screen... View Details
- 31 Mar 2011
- News
Building an Online Swap Shop
Silicon Valley. Homer joined the thredUP team after HBS, but he worked closely with Reinhart, a sectionmate, during their RC year. The trust built that year was key to thredUP’s success, said Homer. “One of the things that’s really hard when you’re building a new... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
source of good in a community that is struggling. We knew our consumers would want to learn about what goes on at a farm where we get our potatoes. Consumers ask us all the... View Details
- 01 Mar 2006
- News
The Real Conflict
prices are significantly lower than its competitors. Assuming the company’s prices are 8 percent lower — at the low end of the estimates from various studies summarized in a recent report by Global Insight — and applying that to Wal-Mart’s domestic sales volume, U.S.... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
Illustration by Istvan Banyai Since 2006, Gazelle has offered consumers an answer to the question of what to do with their old electronic devices when they upgrade: Sell them to us. Customers can go to Gazelle's website; get a price for... View Details
- 01 Dec 2011
- News
Li & Fung's Global Footprint
When they returned to Hong Kong from the United States in the 1970s to work side by side with their father, the company’s future was uncertain. Under the brothers’ guidance, Li & Fung today is a global leader in consumer View Details
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
drove productivity in the IT sector. These entrepreneurs, and so many others, have fundamentally improved our economy by making goods and services better, cheaper, and more accessible. But can you name any innovators in our bloated,... View Details
- 01 Jun 2009
- News
Consumption Is America’s Competitive Advantage
fruitfully partner in a global economy. Bhidé argues that high-level know-how developed in other countries benefits the United States because it is highly mobile and cheap: What is invented expensively in Taiwan, for example, can then be produced cheaply in the... View Details
- 08 Jan 2016
- News
Investing in Sustainability
the car—but with collective action, these small changes could have a big impact, Tiller says. The organization also wants consumers to understand the connection between food and fuel: nearly 50 percent of the country’s corn crop is turned... View Details
- 01 Jun 2015
- News
The Military and the MBA: Lance Batchelor (MBA 1993)
and services to consumers over 50 in the United Kingdom. The first three to six months, almost everybody who arrives at HBS is convinced that the admissions office must have made a mistake, that they’re going to get caught out. If you... View Details