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- Faculty Publications (34)
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- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
addresses they need. Neither are Web sites demanding IPv6, because Web sites want to be reached by users, and users only run IPv4. In fact, it's even worse than that. Moving to IPv6 too early brings extra costs. For one, there are the... View Details
- 02 Jun 2022
- Research & Ideas
Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'
graduated. “Here’s the good news: They got everything they wanted,” Brooks said. “Here’s the bad news: They wanted the wrong thing. The result is that they’re not as happy as they could be. We need to teach a class on happiness,” Brooks... View Details
Keywords: by Dan Morrell
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
Jax song was charting on Billboard and the CEO of Victoria’s Secret had been drawn into the discussion. “What struck us right away was how fast 'Victoria’s Secret' had spread, at least five times faster than the United Breaks Guitars... View Details
Keywords: by John Deighton and Leora Kornfeld
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
producers who supply the industry. Equally hit are supply chain partners who move goods across the country. "It’s going to take some time to retool operating models to be able to succeed in this new... View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their B2C and B2B customers have moved... View Details
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
users to reconsider whether they will continue using the platform. Critics say all these radical moves are akin to lighting Twitter investors’ money on fire. But is there a method to Musk’s madness? Andy Wu is an assistant professor of... View Details
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
12-month horizon) in short- and long-term interest rates, which was quite strong before 2000, has weakened substantially in recent years. As a result, "conundrums"—defined as 6- or 12-month periods in which short rates and long rates move... View Details
Keywords: by Sean Silverthorne
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
we were colleagues, yes, but we were also human beings, and most of us were aligned on this idea of doing something good in the world. So we said, ‘Let’s use Best Buy as a platform for that.’” Instead of seeing the company as a View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 25 Sep 2007
- First Look
First Look: September 25, 2007
subsidiaries are only observable at the four-digit level because the inputs they are supplying are so proximate to their parent firms' final good that they appear identical at the two-digit level. We call these proximate subsidiaries... View Details
Keywords: Martha Lagace
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
and limit ‘globalization’ to commercial terms To me, ‘globalization’ means increasing knowledge of how other people in the world live and think.” Doug Kinsey set forth a view shared more or less by many discussants when he said, “Sure, we’ve benefitted from... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
example of a company that has been on this journey? A: Best Buy, the largest dedicated consumer electronics retailer in the United States, provides a good example of a company that developed an outside-in... View Details
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
generally have below-average reliability ratings from Consumer Reports, which could contribute to why owners get rid of them so quickly,” said iSeeCars CEO Phong Ly, in a statement accompanying the report. Owners of ultra-high-end... View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping... View Details
- 06 Nov 2012
- First Look
First Look: November 6
mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one... View Details
Keywords: Sean Silverthorne
- 09 Feb 2016
- First Look
February 9, 2016
Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=39907 Does 'What We Do' Make Us 'Who We Are'? Organizational Design and Identity Change at the Federal Bureau of Investigation By: Gulati, Ranjay, Ryan Raffaelli, and Jan Rivkin Abstract—A View Details
Keywords: Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand... View Details
Keywords: Sean Silverthorne
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
insights, à la the "Just Say No" campaign. But let's say your goals are a good deal more ambitious. You care about benefiting society as a whole. You want to help people stuck in grinding poverty. You want to know what villagers... View Details
Keywords: by Martha Lagace
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But... View Details
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
and diversions, offering varying levels of compensation. Passengers who were stuck on a plane for more than three hours, for example, received a full refund and a voucher for a free roundtrip flight. On February 21, JetBlue also issued a Customer Bill of Rights—a View Details