Fast Moving Consumer Goods - Publications - Faculty & Research

04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

remotely We can get the job done, but it’s tough to flourish.” Similarly, there is growing evidence that changes in some consumer behaviors occasioned by the pandemic are not all that permanent. While Amazon encouraged us to trade off... View Details

Keywords: by James Heskett

15 Jul 2008
First Look

First Look: July 15, 2008

review the empirical work based on the predictions of these models of collective action. While the available evidence is generally consistent with these theories, there is a dearth of quality evidence. Moreover, a large part of the variation in access to public View Details

Keywords: Martha Lagace

18 Sep 2007
First Look

First Look: September 18, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607015 The Mozilla Foundation: Launching Firefox 1.0 (A) Harvard Business School Case 907-015 Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default... View Details

Keywords: Martha Lagace

02 Jun 2022
Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

graduated. “Here’s the good news: They got everything they wanted,” Brooks said. “Here’s the bad news: They wanted the wrong thing. The result is that they’re not as happy as they could be. We need to teach a class on happiness,” Brooks... View Details

Keywords: by Dan Morrell

27 Jun 2005
Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

organization to pursue the direction. This is appropriate because managerial techniques are being spread fast by imitation, adoption, and MBA education. Administrative techniques were generalized around the world decades ago. So what is... View Details

Keywords: by D. Quinn Mills

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

Jax song was charting on Billboard and the CEO of Victoria’s Secret had been drawn into the discussion. “What struck us right away was how fast 'Victoria’s Secret' had spread, at least five times faster than the United Breaks Guitars... View Details

Keywords: by John Deighton and Leora Kornfeld

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

By: Zhu, Feng Abstract—As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform... View Details

Keywords: by Sean Silverthorne

19 Jan 2024
News

The Values and Virtues of a Quick Fix

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Speed has gotten a pretty bad rap, says Anne Morriss (MBA 2004). The Silicon Valley mantra of moving fast and breaking things has led to waves of high-profile... View Details

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

that, then that company has more capital and can do things that it couldn't otherwise do.” Doing well by doing good is an important trend in business generally and venture capital specifically, with the sphere of impact investing no... View Details

Keywords: by Rachel Layne

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

producers who supply the industry. Equally hit are supply chain partners who move goods across the country. "It’s going to take some time to retool operating models to be able to succeed in this new... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

22 Aug 2005
Research & Ideas

Restoring a Global Economy, 1950–1980

attracted many U.S. companies to Western Europe. Technology made it easier than ever before for companies to move people, knowledge, and goods around the world. There were new waves of innovations in... View Details

Keywords: by Geoffrey Jones

18 Apr 2017
First Look

First Look at New Ideas, April 18

12-month horizon) in short- and long-term interest rates, which was quite strong before 2000, has weakened substantially in recent years. As a result, "conundrums"—defined as 6- or 12-month periods in which short rates and long rates move... View Details

Keywords: by Sean Silverthorne

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

Rosabeth M. Kanter

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

Web

2023 Reunion Presentations - Alumni

Professor Rob Huckman (PhDBE 2001) + More Info – Less Info Amidst calls to increase consumerism in health care, large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their... View Details

29 Nov 2022
Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

users to reconsider whether they will continue using the platform. Critics say all these radical moves are akin to lighting Twitter investors’ money on fire. But is there a method to Musk’s madness? Andy Wu is an assistant professor of... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Technology

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

two cannabinoids found in marijuana and hemp. Cann distinguished itself by offering only “micro-dose,” or “low-dose,” beverages that appeal to consumers who only want to get mildly “buzzed,” as opposed to “stoners” who seek out heavier... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

At the end of 2020—seven months after COVID-19 had sent the airline industry into a tailspin and five months after George Floyd’s murder by Minneapolis police provoked nationwide protests for racial justice—Delta Air Lines CEO Ed Bastian was View Details

Keywords: by Lane Lambert; Air Transportation

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

generally have below-average reliability ratings from Consumer Reports, which could contribute to why owners get rid of them so quickly,” said iSeeCars CEO Phong Ly, in a statement accompanying the report. Owners of ultra-high-end... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

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