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Show Results For
- All HBS Web
(577)
- News (239)
- Research (209)
- Events (3)
- Multimedia (13)
- Faculty Publications (85)
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- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
as Facebook and MySpace. He has also applied many of the insights to help companies develop strategies for leveraging these various online entities for profit. Addressing Network Failures "Online social networks are most useful when... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
personality, Trump does not use Twitter to listen and seek feedback, generate leads and research the messages he should use in the traditional air and ground wars. Unlike Clinton, Trump seems to reject using social media - including Twitter and View Details
Keywords: by John Quelch and Thales Teixeira
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
leads to almost a 14 percent drop in revenue from the high-status group. Q: Despite the ability to gather millions of users, the business viability of social networking sites seems uncertain. Is there any good news in your findings for the View Details
- 29 Jul 2008
- First Look
First Look: July 29, 2008
Supplement (C), 108-035: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=108035 Purchase Supplement (D), 108-036: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=108036 View Details
Keywords: Martha Lagace
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
for it? Probably not, as long as there is a giant global community (Facebook), with a billion monthly active members, including that high school exchange student who they lost touch with when they went back to Bolivia. And that one's free. SG: I think it is a response... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
hang around with. He promises he won't share that information with anyone. Really? Would you trust him? Well, 2.3 billion Facebook users around the world do, but one thing we know about trust is that it's hard to earn and even harder to... View Details
Keywords: Re: Andi Wang
- 08 Jan 2014
- What Do You Think?
Do Productivity Increases Contribute to Social Inequality?
monetary value. He cites, as an example, the fact that 140,000 Kodak employees were replaced in large part by startups like Instagram (an Internet-based distributor of photos) a company with just 13 employees that was purchased last year by View Details
Keywords: by James Heskett
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was... View Details
Keywords: Dina Gerdeman
- 24 Sep 2013
- First Look
First Look: September 24
abstract available. Purchase this case: http://hbr.org/search/613051 Harvard Business School Case 313-080 The Facebook IPO Litigation Despite its success in the social-networking space, Facebook Inc.'s May... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- Research & Ideas
You Won't Make It If You Fake It
consultant at McKinsey and for Treasury Secretary Larry Summers for six years before joining Google at 32. When she and Facebook CEO Mark Zuckerberg began working together in 2007, Sandberg requested that Zuckerberg provide her with... View Details
Keywords: by Bill George
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
bookseller might only recommend books that are similar to previous purchases. Or if someone “likes” a fancy Manhattan hotel on Facebook, her Facebook friends might not invite her on an overnight hike in the woods. Or, more seriously, a... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
many Facebook friends as possible. "Coke was proud to say it had more followers than any other brand," Deighton says. "But that lost favor." Next, online marketers deemphasized treating social media as a broadcast medium and instead... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
knew the salaries of your peers, would you feel happier in a more equitable workplace? The answer to all these questions is often yes. But sometimes too much transparency can be a bad thing. Open-office designs can make workers less innovative. Posting party-selfies on... View Details
Keywords: by Sean Silverthorne
- 24 Jun 2015
- HBS Case
Upgrading School with a Startup Mentality
Founders Fund and Andreessen Horowitz) expecting a monetary return and philanthropists (such as Facebook founder Mark Zuckerberg and his wife Priscilla Chan) hoping for a social one. "There are more and more companies seeking this... View Details
- 25 Apr 2019
- Research & Ideas
Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People
Companies and government leaders have long tried to recreate the kind of Silicon Valley innovation magic that made Facebook and Google such goldmines. Cities from Cincinnati to Saskatoon have launched startup labs. Companies including... View Details
Keywords: by Danielle Kost
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
seller's ID with a seller score, or a buyer with a buyer rating." These days, however, profile pictures are commonplace. It's a phenomenon that Edelman attributes to Facebook. In fact, many sites require customers to use Facebook for a... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
run on Microsoft’s Windows platform, was the dominant web browser in the 1990s until squashed by Microsoft’s own Internet Explorer. In February 2015 there was the launch of Meerkat, an app that lets users broadcast live streaming video through their mobile devices via... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
information. Social networking on Facebook would be of little value if users provided no personal information, and digital assistants such as Apple's Siri require access to consumers' location, contact lists, and calendar to be helpful. A... View Details
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
that its future competitors are likely to be Facebook and Google and not BMW and Toyota." “We talk about why Google would buy Nest—a thermostat company—and how it is also getting into the car business” Students use the HBS Open Forum... View Details