Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (547) Arrow Down
Filter Results: (547) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (547)
    • News  (239)
    • Research  (213)
    • Events  (3)
    • Multimedia  (13)
  • Faculty Publications  (85)

Show Results For

  • All HBS Web  (547)
    • News  (239)
    • Research  (213)
    • Events  (3)
    • Multimedia  (13)
  • Faculty Publications  (85)
← Page 8 of 547 Results →
  • 30 Oct 2015
  • News

DraftKings raised $200m in investments in summer

  • Video

HBS Students Share Their Experience Transitioning From CORe to the MBA

  • 04 Jun 2015
  • News

Over-Sharers Unite: TMI Builds Trust

  • 04 Feb 2013
  • News

Facebook’s the Winner in the Platform Hunger Games

  • 07 Nov 2018
  • News

Driving Digital Strategy: What Makes Amazon So Hard to Define?

  • 01 Nov 2010
  • News

Mark Zuckerberg and Misery as Motivation

  • 14 Apr 2018
  • News

Would you pay $18.75 for ad-free Facebook?

  • 12 Jul 2011
  • News

The Fundamental Purpose of Your Team

  • 03 Apr 2016
  • News

The Power of C.E.O. Activism

  • News

What It Takes to Lead a Disease Research Foundation

  • 15 Mar 2021
  • News

Podcast: 'Big Tech' and the threat to democracy

  • 19 Sep 2014
  • News

Billionaire, Peter Theil, Shares His Wisdom at Harvard Business School

  • 24 Mar 2014
  • News

Red Sneaker Effect Signals Authority And Accomplishment

  • 19 Feb 2013
  • First Look

First Look: Feb. 19

  PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor market... View Details
Keywords: Sean Silverthorne
  • 14 May 2013
  • Blog Post

Fellow HBS Classmates Enriching the Internship Experience

I am not sure how my internship in Los Angeles would have gone had it not been for the presence of some really great HBS classmates. They provided company and comfort when I needed it the most (not to mention a plethora of great Facebook... View Details
Keywords: Entertainment / Media / Sports
  • 20 Mar 2015
  • News

Red Sneakers and Sweatshirts: The Surprising Upside Of Standing Out

  • 01 Aug 2017
  • News

Index Rules and Analyst Fatigue

  • Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Citation
Find at Harvard
Read Now
Related
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
  • 03 Jun 2021
  • News

How Eliminating Degree Requirements Can Save You Time, Money, and Turnover

  • 28 May 2020
  • News

Remote Work Has Its Perks, Until You Want a Promotion

  • ←
  • 8
  • 9
  • …
  • 27
  • 28
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.