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Show Results For
- All HBS Web
(547)
- News (239)
- Research (213)
- Events (3)
- Multimedia (13)
- Faculty Publications (85)
- 30 Oct 2015
- News
DraftKings raised $200m in investments in summer
- 04 Jun 2015
- News
Over-Sharers Unite: TMI Builds Trust
- 04 Feb 2013
- News
Facebook’s the Winner in the Platform Hunger Games
- 07 Nov 2018
- News
Driving Digital Strategy: What Makes Amazon So Hard to Define?
- 01 Nov 2010
- News
Mark Zuckerberg and Misery as Motivation
- 14 Apr 2018
- News
Would you pay $18.75 for ad-free Facebook?
- 12 Jul 2011
- News
The Fundamental Purpose of Your Team
- 03 Apr 2016
- News
The Power of C.E.O. Activism
- 15 Mar 2021
- News
Podcast: 'Big Tech' and the threat to democracy
- 24 Mar 2014
- News
Red Sneaker Effect Signals Authority And Accomplishment
- 19 Feb 2013
- First Look
First Look: Feb. 19
PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor market... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- Blog Post
Fellow HBS Classmates Enriching the Internship Experience
I am not sure how my internship in Los Angeles would have gone had it not been for the presence of some really great HBS classmates. They provided company and comfort when I needed it the most (not to mention a plethora of great Facebook... View Details
Keywords: Entertainment / Media / Sports
- 20 Mar 2015
- News
Red Sneakers and Sweatshirts: The Surprising Upside Of Standing Out
- 01 Aug 2017
- News
Index Rules and Analyst Fatigue
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- 28 May 2020
- News