Publications

December 2019
Article

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira

Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details

Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Fashion Industry; Retail Industry; Technology Industry; Food and Beverage Industry; Beauty and Cosmetics Industry; Travel Industry

2018
Working Paper

Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment

By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian

When workers make operational decisions, the firm's global knowledge and the workers’ domain-specific knowledge complement each other. Oftentimes workers have the final decision-making power. Two key decisions a firm makes when designing systems to support these... View Details

Keywords: Employees; Decision Making; Training; Performance Improvement; Money; Mobile Technology; Developing Countries and Economies; Financial Services Industry

SSRN

01 Apr 2020
Blog Post

The Product Design Sprint - 5 Things I Learned in Launch Lab 1

developing solutions with significant technical content. Here, MS/MBA student, Amelia Elverson, shares her experience learning through the sprint method and talks about her 5 key takeaways from Launch Lab 1. As a future product manager,... View Details

September 2023
Article

Measuring Time Use in Rural India: Design and Validation of a Low-Cost Survey Module

By: Erica Field, Rohini Pande, Natalia Rigol, Simone Schaner, Elena Stacy and Charity Troyer Moore

Time use data can help us understand individual labor supply choices, especially for women who often provide unpaid care and home production. Although enumerator-assisted diary-based time use data collection is suitable for low-literacy populations, it is costly and... View Details

Keywords: Time Use; Measurement and Metrics; Gender; Labor

September–October 2017
Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details

Keywords: Experiments; A/B Testing; Research; Consumer Behavior

Register to Read

29 Jul 2009
Working Paper Summaries

Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration

Keywords: by Mark Mortensen & Tsedal Neeley

25 Feb 2013
Working Paper Summaries

Fostering Organizational Learning: The Impact of Work Design on Workarounds, Errors, and Speaking Up About Internal Supply Chain Problems

Keywords: by Anita L. Tucker

April 2023
Article

The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social Preferences

By: Armin Falk, Anke Becker, Thomas Dohmen, David B. Huffman and Uwe Sunde

Incentivized choice experiments are a key approach to measuring preferences in economics but are also costly. Survey measures are a low-cost alternative but can suffer from additional forms of measurement error due to their hypothetical nature. This paper seeks to... View Details

Keywords: Survey Validation; Experiment; Preference Measurement; Surveys; Economics; Behavior; Measurement and Metrics

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

Live, on how to design an organizational experiment. They started by making sure the participants understood the practical importance of theory. “Behind every massive experiment there’s a theory,” Bernstein... View Details

Keywords: by Carmen Nobel

16 Sep 2022
Blog Post

Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design

own R&D,” Shelly said. “It’s a way to create good designs and it feeds into our algorithm.” A case in point: Harvard i-Lab Brand Experience & Creative Director Adrian Gill approached Shelly to create... View Details

February 2023
Supplement

Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive

By: Linda A. Hill and Lydia Begag

norbloc was founded in 2016 in Stockholm, Sweden, by Astyanax Kanakakis and his co-founders, Vitalii Demianets and Sam Saatchi. Kanakakis and Demianets got to work to address a key gap in the industry: Know Your Customer (KYC) data sharing. As the first distributed KYC... View Details

Purchase

01 Sep 2004
News

Career Makeover

July 8, 2004). Davis first worked at IBM before moving on to Digital. While there, she enrolled in night classes in interior decorating, a longtime interest. Through her membership in a design association, she was discovered by HGTV,... View Details

Keywords: interior design; Arts, Entertainment; Broadcasting (except Internet); Information

Article

Unraveling Results from Comparable Demand and Supply: An Experimental Investigation

By: Muriel Niederle, Alvin E. Roth and M. Utku Ünver

Markets sometimes unravel, with offers becoming inefficiently early. Often this is attributed to competition arising from an imbalance of demand and supply, typically excess demand for workers. However this presents a puzzle, since unraveling can only occur when firms... View Details

Keywords: Two-side Matching; Unraveling; Experiments; Market Design

2023
Working Paper

Life After Death: A Field Experiment with Small Businesses on Information Frictions, Stigma, and Bankruptcy

By: Shai Benjamin Bernstein, Emanuele Colonnelli, Mitchell Hoffman and Benjamin Iverson

In a randomized control trial (RCT) with U.S. small businesses, we document that a large share of firms are not well-informed about bankruptcy. Many assume that bankruptcy necessarily entails the death of a business and do not know about Chapter 11 bankruptcy, where... View Details

Keywords: Small Business; Insolvency and Bankruptcy; Knowledge Dissemination; Outcome or Result

18 Jul 2013
Working Paper Summaries

Cumulative Innovation & Open Disclosure of Intermediate Results: Evidence from a Policy Experiment in Bioinformatics

Keywords: by Kevin J. Boudreau & Karim Lakhani

Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details

Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior