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MBA Experience - Business & Environment

MBA Experience Take advantage of environmentally related academic, career, extracurricular & entrepreneurial opportunities. Curriculum A list of our environmentally-related elective courses, first-year cases, cross-registration courses,... View Details
  • June 2025
  • Exercise

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Exercise 525-066, June 2025.
  • September 2011 (Revised February 2013)
  • Case

Cleveland Clinic: Improving the Patient Experience

By: Ananth Raman and Anita L. Tucker
Healthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen, though, if healthcare also considered the question of "How does the patient feel?" This case looks at the... View Details
Keywords: Health Care and Treatment; Customer Satisfaction; Performance Improvement; Service Delivery; Value Creation; Personal Characteristics; Human Needs
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Raman, Ananth, and Anita L. Tucker. "Cleveland Clinic: Improving the Patient Experience." Harvard Business School Case 612-031, September 2011. (Revised February 2013.)
  • Web

The Experience | Information Technology

The Experience A seamless experience for highly engaged online learning Designed to recreate the look and feel of Harvard Business School’s world-renowned instructional spaces, HBS Live Online Classrooms... View Details
  • 24 Apr 2014
  • News

A bold experiment in education

city after the first year, on track to move the school from an “F” to a “C” in two years. London’s Sunday Telegraph declared NOCP “part of the boldest experiment in education reform seen in the United States.” Says Kleban: “We are part of... View Details
  • 24 Nov 2014
  • News

Why businesses need to design more reliable experiments

  • 2013
  • Working Paper

Work Design Drivers of Organizational Learning about Operational Failures: A Laboratory Experiment on Medication Administration

By: Anita L. Tucker
Operational failures persist in hospitals, in part because employees work around them rather than attempt to prevent recurrence. Drawing on a process improvement tool—the Andon cord—we examine three work design components that may foster improvement-oriented behaviors:... View Details
Keywords: Health Care; Process Improvement; Organizational Learning; Behavioral Operations; Prosocial Behavior; Experiments; Organizational Change and Adaptation; Behavior; Performance Improvement; Health Care and Treatment; Business Processes; Health Industry
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Tucker, Anita L. "Work Design Drivers of Organizational Learning about Operational Failures: A Laboratory Experiment on Medication Administration." Harvard Business School Working Paper, No. 13-044, November 2012. (Revised September 2013.)
  • 31 Jul 2013
  • Working Paper Summaries

Learning from Double-Digit Growth Experiences

Keywords: by Eric D. Werker
  • June 2023
  • Exercise

Experimenting with Algorithm Resume Screening

By: Michael Luca, Jesse M. Shapiro, Adrian Obleton, Evelyn Ramirez and Nathan Sun
Citation
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Luca, Michael, Jesse M. Shapiro, Adrian Obleton, Evelyn Ramirez, and Nathan Sun. "Experimenting with Algorithm Resume Screening." Harvard Business School Exercise 923-050, June 2023.
  • December 2020
  • Supplement

Experiment B Box Search Implemented

By: Iavor I Bojinov and Karim R. Lakhani
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Bojinov, Iavor I., and Karim R. Lakhani. "Experiment B Box Search Implemented." Harvard Business School Multimedia/Video Supplement 621-702, December 2020.
  • 2014
  • Chapter

Customer Experience and Service Design

By: Uday S. Karmarkar and Uma R. Karmarkar
While services already dominate economic activity in all major economies in the world, there has been curiously little investigation into many aspects of service management. For example, while product design and development have received a great deal of attention, the... View Details
Keywords: Service Design; Service Management; Product Design; Service Operations; Customer Satisfaction; Service Industry
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Karmarkar, Uday S., and Uma R. Karmarkar. "Customer Experience and Service Design." Chap. 7 in Managing Consumer Services: Factory or Theater? edited by Enzo Baglieri and Uday Karmarkar, 109–130. Springer, 2014.
  • October 2012
  • Article

Great Leaders Don't Need Experience

By: Gautam Mukunda
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Mukunda, Gautam. "Great Leaders Don't Need Experience." Harvard Business Review 90, no. 10 (October 2012): 30–31.

    Advertising's New Medium: Human Experience

    Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

    • Sep 01 2016
    • Testimonial

    Accessing a World of Experience

    • 01 Jun 2015
    • News

    Learning from Global Immersion Experiences

    of Business Administration The wisdom of the Turkish proverb, “A tribulation is better than a hundred warnings,” was not lost on the HBS students who traveled to Istanbul this year as part of the required, yearlong FIELD (Field Immersion View Details
    • March 2009
    • Article

    Customer Experience Creation: Determinants, Dynamics and Management Strategies

    By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros
    Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details
    Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry
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    Schlesinger, Leonard A., Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, and Michael Tsiros. "Customer Experience Creation: Determinants, Dynamics and Management Strategies." Journal of Retailing 85, no. 1 (March 2009).

      The Surprising Power of Online Experiments

      In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
      • 12 May 2016
      • Blog Post

      Reflecting on the JD/MBA Experience

      through commercial litigation or transactional M&A work. Harvard was my first choice because I had an outstanding undergraduate experience there and because Harvard's JD/MBA program combines both Harvard Law School and Harvard... View Details
      • 22 Apr 2014
      • News

      Learning from experience and analysis

      HBS Assistant Professor Ethan Bernstein (JD/MBA 2002, DBA 2013) talks about how HBS research and teaching help others learn from both experience and analysis. (Published April 2014) View Details
      • 29 Jul 2021

      International Perspective Series: Student Experience

      Meet current HBS students from around the world and hear about their MBA experience as international students. They will share their backgrounds and how they have cultivated their personal and professional interests while at HBS. View Details
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