Experiment - Publications - Faculty & Research

January 10, 2011
Column

Learning from Sustainable Community Experiments

By: Amy Edmondson, Tiona Zuzul and Robert Eccles

Keywords: Learning; Civil Society or Community

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15 Jul 2008
News

Experience vs. Information, Part 2

15 Dec 2017
Video

Playing Around with Customer Experience

27 Apr 2017
News

Enabling a Transformational Educational Experience

Tanvi Jain Patyal, joins the MBA Class of 2019 next fall. “This fellowship gives my wife and me the incredible opportunity to gain one of the most enriching and transformational educational experiences of our lives.” View Details

September 2011 (Revised February 2013)
Case

Cleveland Clinic: Improving the Patient Experience

By: Ananth Raman and Anita L. Tucker

Healthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen, though, if healthcare also considered the question of "How does the patient feel?" This case looks at the... View Details

Keywords: Health Care and Treatment; Customer Satisfaction; Performance Improvement; Service Delivery; Value Creation; Personal Characteristics; Human Needs

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March 2009
Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry

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12 May 2016
Blog Post

Reflecting on the JD/MBA Experience

through commercial litigation or transactional M&A work. Harvard was my first choice because I had an outstanding undergraduate experience there and because Harvard's JD/MBA program combines both Harvard Law School and Harvard... View Details

The Surprising Power of Online Experiments

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details

22 Apr 2014
News

Learning from experience and analysis

HBS Assistant Professor Ethan Bernstein (JD/MBA 2002, DBA 2013) talks about how HBS research and teaching help others learn from both experience and analysis. (Published April 2014) View Details

29 Jul 2021

International Perspective Series: Student Experience

Meet current HBS students from around the world and hear about their MBA experience as international students. They will share their backgrounds and how they have cultivated their personal and professional interests while at HBS. View Details

Web

The Experience | Information Technology

The Experience A seamless experience for highly engaged online learning Designed to recreate the look and feel of Harvard Business School’s world-renowned instructional spaces, HBS Live Online Classrooms... View Details

24 Apr 2014
News

A bold experiment in education

city after the first year, on track to move the school from an “F” to a “C” in two years. London’s Sunday Telegraph declared NOCP “part of the boldest experiment in education reform seen in the United States.” Says Kleban: “We are part of... View Details

Web

Student Experience - Case Method Project

About Student Experience 1ms The feedback from high-school students in the Case Method Project has been strikingly positive. Participants speak excitedly about the opportunity to study college-level material in a way that is accessible... View Details

March 2013
Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Keywords: Customers; Advertising

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2011
Other Teaching and Training Material

Immersion Experience Program Note: Brazil

By: Aldo Musacchio, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau and Felix Oberholzer-Gee

Companies visited: Allied Advanced Technologies, BrasilAgro, Clearsale, Dafiti.com.br, Globo, Groupon Brazil, Insper, JGP Investimentos, LIGHT, Maracana Stadium, Petrobras S.A., Vale S.A. View Details

Keywords: Brazil

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