Experiences - Publications - Faculty & Research

Advertising's New Medium: Human Experience

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Sep 01 2016
Testimonial

Accessing a World of Experience

June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

Keywords: Social Media; Advertising; Brands and Branding; Digital Marketing; Marketing Strategy; Measurement and Metrics

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12 May 2016
Blog Post

Reflecting on the JD/MBA Experience

through commercial litigation or transactional M&A work. Harvard was my first choice because I had an outstanding undergraduate experience there and because Harvard's JD/MBA program combines both Harvard Law School and Harvard... View Details

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The Section Experience | MBA

The Section Experience Upon arrival at Harvard Business School (HBS), students are assigned to a specific “section”— a group of approximately 90 students with whom they will complete the Required Curriculum. The section's rich mix of... View Details

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Predoctoral Experience | Research Associates

Predoctoral Experience Apply Now The Predoctoral Research Associate role is designed to provide research associates (RAs) with exposure to a variety of research areas, while gaining experience with different... View Details

2013
Working Paper

Work Design Drivers of Organizational Learning about Operational Failures: A Laboratory Experiment on Medication Administration

By: Anita L. Tucker

Operational failures persist in hospitals, in part because employees work around them rather than attempt to prevent recurrence. Drawing on a process improvement tool—the Andon cord—we examine three work design components that may foster improvement-oriented behaviors:... View Details

Keywords: Health Care; Process Improvement; Organizational Learning; Behavioral Operations; Prosocial Behavior; Experiments; Organizational Change and Adaptation; Behavior; Performance Improvement; Health Care and Treatment; Business Processes; Health Industry

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25 Jul 2022

International Perspectives Series: Student Experience

Meet current HBS students from around the world and hear about their MBA experience as international students. They will share their backgrounds and how they have cultivated their personal and professional interests while at HBS. View Details

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Your Personalized Experience | MBA

Your Personalized Experience From establishing long-term career goals to updating your resume, we’re here to help students through each step of the career search journey. The Career & Professional Development (CPD) office is dedicated to... View Details

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Student Experience - Case Method Project

About Student Experience 2ms The feedback from high-school students in the Case Method Project has been strikingly positive. Participants speak excitedly about the opportunity to study college-level material in a way that is accessible... View Details

March 2013
Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Keywords: Customers; Advertising

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2011
Other Teaching and Training Material

Immersion Experience Program Note: Brazil

By: Aldo Musacchio, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau and Felix Oberholzer-Gee

Companies visited: Allied Advanced Technologies, BrasilAgro, Clearsale, Dafiti.com.br, Globo, Groupon Brazil, Insper, JGP Investimentos, LIGHT, Maracana Stadium, Petrobras S.A., Vale S.A. View Details

Keywords: Brazil

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