Experience - Publications - Faculty & Research

Advertising's New Medium: Human Experience

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Sep 01 2016
Testimonial

Accessing a World of Experience

22 Apr 2014
News

Learning from experience and analysis

HBS Assistant Professor Ethan Bernstein (JD/MBA 2002, DBA 2013) talks about how HBS research and teaching help others learn from both experience and analysis. (Published April 2014) View Details

29 Jul 2021

International Perspective Series: Student Experience

Meet current HBS students from around the world and hear about their MBA experience as international students. They will share their backgrounds and how they have cultivated their personal and professional interests while at HBS. View Details

The Surprising Power of Online Experiments

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details

24 Nov 2014
News

Why businesses need to design more reliable experiments

2013
Working Paper

Work Design Drivers of Organizational Learning about Operational Failures: A Laboratory Experiment on Medication Administration

By: Anita L. Tucker

Operational failures persist in hospitals, in part because employees work around them rather than attempt to prevent recurrence. Drawing on a process improvement tool—the Andon cord—we examine three work design components that may foster improvement-oriented behaviors:... View Details

Keywords: Health Care; Process Improvement; Organizational Learning; Behavioral Operations; Prosocial Behavior; Experiments; Organizational Change and Adaptation; Behavior; Performance Improvement; Health Care and Treatment; Business Processes; Health Industry

Citation

Read Now

Web

The Section Experience | MBA

The Section Experience Upon arrival at Harvard Business School (HBS), students are assigned to a specific “section”— a group of approximately 90 students with whom they will complete the Required Curriculum. The section's rich mix of... View Details

Web

Predoctoral Experience | Research Associates

Predoctoral Experience Apply Now The Predoctoral Research Associate role is designed to provide research associates (RAs) with exposure to a variety of research areas, while gaining experience with different... View Details

25 Jul 2022

International Perspectives Series: Student Experience

Meet current HBS students from around the world and hear about their MBA experience as international students. They will share their backgrounds and how they have cultivated their personal and professional interests while at HBS. View Details

March 2009
Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry

Citation

Find at Harvard

Read Now

Web

Your Personalized Experience | MBA

Your Personalized Experience From establishing long-term career goals to updating your resume, we’re here to help students through each step of the career search journey. The Career & Professional Development (CPD) office is dedicated to... View Details

12 May 2016
Blog Post

Reflecting on the JD/MBA Experience

through commercial litigation or transactional M&A work. Harvard was my first choice because I had an outstanding undergraduate experience there and because Harvard's JD/MBA program combines both Harvard Law School and Harvard... View Details

Article

Productivity Orientation and the Consumption of Collectable Experiences

By: Anat Keinan and Ran Kivetz

This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details

Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity

Citation

Find at Harvard