Publications

24 Apr 2014
News

Harvard Business School Breaks Ground For New Executive Education Center

25 Oct 2006
Op-Ed

Fixing Executive Options: The Veil of Ignorance

The latest corporate governance crisis is buried in the details of executive compensation contracts. Don't like the timing of the stock option grant you got or the strike price of the contract? No worries! It turns out that this is... View Details

Keywords: by Mihir Desai & Joshua Margolis

September 1987
Comment

Discussion of 'An Analysis of the Use of Accounting and Market Measures of Performance in Executive Compensation Contracts'

By: George P. Baker

Keywords: Measurement and Metrics; Contracts; Markets; Executive Compensation; Accounting; Performance

29 Jul 2022
News

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

October 2008
Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

2010
Simulation

Marketing Simulation: Managing Segments and Customers

By: Das Narayandas

In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details

Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

Educators

05 Dec 2023
Cold Call Podcast

What Founders Get Wrong about Sales and Marketing

Keywords: Re: Mark N. Roberge

October 2010
Article

Unleashing the Power of Marketing

By: Beth Comstock, Ranjay Gulati and Stephen A Liguori

The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details

Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry

2021
White Paper

The Future of Boston's Workforce: The Path Forward from COVID-19

By: Will Dorsey Eden, Joseph B. Fuller and Rachel Lipson

In response to the unprecedented disruption of the COVID-19 pandemic on Greater Boston’s economy and workforce, the Boston Foundation, Skillworks, and the Project on Workforce at Harvard partnered to convene workforce leaders from across the region to address how might... View Details

Keywords: COVID; COVID-19; Workforce; Pandemic; Labor Market; Health Pandemics; Labor; Employment; Organizations; Cooperation; Strategic Planning; Boston

July 2005
Article

Price Improvement in Dealership Markets

By: Matthew Rhodes-Kropf

Price improvement refers to the practice whereby dealers order executions that improve on quoted prices. Why are these improvements given? Standard thinking is that competition causes dealers to give better prices to customers with less information. This paper... View Details

Keywords: Price; Markets; Competition; Information; Customers; Negotiation; Mission and Purpose; Practice; Theory; Performance Improvement; Bids and Bidding; Governing Rules, Regulations, and Reforms

December 2006
Article

Europe vs America: Institutional Hysteresis in a Simple Normative Model

By: Rafael Di Tella and Robert MacCulloch

We show how the differences in US and European institutions can arise in a normative model. The paper focuses on the labor market and the government's decision to set unemployment benefits in response to an unemployment shock. The government balances insurance... View Details

Keywords: Optimal Unemployment Benefits; Labor Market Institutions; Hysteresis; Europe; United States

Read Now

Teaching Interest

Marketing Strategies for Profitable Growth—China

By: John A. Deighton

Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details

30 Mar 2012
HBS Seminar

Matthew W. Emmens, Executive Chairman,Vertex Pharmaceuticals

2010
Book

Winning in Emerging Markets: A Road Map for Strategy and Execution

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework... View Details

Keywords: Developing Countries and Economies; Management Analysis, Tools, and Techniques; Emerging Markets; Organizations; Opportunities; Business Strategy

21 Sep 2009
News

Harvard Business School Launches Programs For Real Estate Executives

2014
Article

Executive Compensation and Human Capital Investments Through Industry Selection

By: Boris Groysberg and Eric Lin

We use proprietary data capturing compensation levels of executives placed by a global search firm to investigate how executives evaluate rewards and risks of human capital investment choices. Our findings suggest that more isolated industries with lower opportunity to... View Details

Keywords: Executive Compensation; Human Capital; Personal Development and Career

Register to Read

Article

Preference Signaling in Matching Markets

Many labor markets share three stylized facts: employers cannot give full attention to all candidates, candidates are ready to provide information about their preferences for particular employers, and employers value and are prepared to act on this information. In this... View Details

Keywords: Signaling; Matching; Cheap Talk; Congestion; Market Design; Marketplace Matching; Communication; Job Search