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Show Results For
- All HBS Web
(981)
- People (2)
- News (235)
- Research (658)
- Events (3)
- Multimedia (3)
- Faculty Publications (154)
- 12 Mar 2019
- Blog Post
What I Learned in the Africa Rising Short Intensive Program
their attempt to enter or thrive in African markets tended to set unrealistic time expectations for their operating teams and/or made unrealistic promises to their investors. Against this backdrop of unrealistic View Details
- 10 Nov 2003
- Research & Ideas
The Hard Numbers on Social Investments
capital through their network. Results would also help IC members discuss the larger question about the relationship of financial returns and social returns. In short, should capital providers expect some lesser degree of financial... View Details
Keywords: by Manda Salls
- 19 Jan 2021
- In Practice
Leadership Advice for Biden: Restore a Sense of Calm
chain partners. This should help small business and stimulate increased consumer spending on local services. Innovation is a Biden theme, one of the pillars of his campaign, which he also applied to addressing racial disparities in... View Details
Keywords: by Dina Gerdeman
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
was higher, consumers rated the bag higher on all of those questions; when the displayed price was higher than the true price, however, it had no influence. That surprised Ngwe. “I expected even if they were... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
most firms are reducing spending on the market research that would help manage that uncertainty. In the United States, spending on market research has dipped for four consecutive quarters, and chief marketing officers don't expect the... View Details
Keywords: by John Quelch
- December 12, 2024
- Article
6 Lessons from Companies That Shut Down Their Business in Russia
By: Kalle Heikkinen, William R. Kerr, Mika Malin, Panu Routila and Joel Ryynänen
Increasingly, companies are being pressured to decouple from regions that customers, employees, politicians, advocacy groups, and even leaders deem politically fraught. This can pose a dilemma for executives, as research both shows that fast decision-making is vital,... View Details
Heikkinen, Kalle, William R. Kerr, Mika Malin, Panu Routila, and Joel Ryynänen. "6 Lessons from Companies That Shut Down Their Business in Russia." Harvard Business Review (website) (December 12, 2024).
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
offer a price concession if asked to do so by a woman than by a man. “We show that the price a consumer expects to pay can alter the negotiation of consumers with individual... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
professionals. If that were the case, however, we would expect that consumers experience higher quality service in states and occupations with more stringent licensing requirements. But that’s not what we... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
check. In sheer terms of gaining favor among consumers, a firm with a high CEO-to-worker pay ratio must offer a substantial 50 percent discount to keep up with a firm that maintains a low pay ratio. This is among the key findings in the working paper Paying Up for Fair... View Details
- 29 May 2017
- Blog Post
The Diverse Community at HBS
with a liberal arts background, I had been thinking about going to business school to learn more about different industries and topic areas (like finance and accounting) in order to better position myself to impact the way people consume... View Details
- 20 Sep 2007
- Research & Ideas
How to be a Customer
the contract price if the seller's costs clearly exceed expectations or promise to refer the supplier to a friend. You may want to do business with the same supplier again. (Why waste time on selecting another vendor from scratch?) If you... View Details
Keywords: by John Quelch
- 21 Jul 2020
- Working Paper Summaries
Business Reopening Decisions and Demand Forecasts During the COVID-19 Pandemic
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
targeted ads on the lockscreen and home screen, consumers clamored for an ad-free version. Amazon backtracked and extended its Special Offers program to the tablet, allowing consumers to opt out from the... View Details
- 2016
- Working Paper
The Empirical Economics of Online Attention
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
public use—major new products of either consumer electronics or computer hardware with their essential software technologies. In the United States, no enterprise had the capability to commercialize new View Details
- October 2016 (Revised October 2020)
- Case
Essent: From a State-Owned Utility to a Commercial Company
By: Ananth Raman and Elena Corsi
Patrick Lammers, Chief Commercial Officer (CCO) for the Dutch energy company Essent NV, once a state-owned company, was pleased with the progress Essent’s consumer (“B2C”) business had made: Earnings Before Income Tax (EBIT) for B2C had gone from a loss of €18 million... View Details
Keywords: Lean Management; Operation Management; Service Management; Commercialization; Operations; Management; Energy; Organizational Change and Adaptation; Service Operations; Performance; Energy Industry; Europe
Raman, Ananth, and Elena Corsi. "Essent: From a State-Owned Utility to a Commercial Company." Harvard Business School Case 617-026, October 2016. (Revised October 2020.)
- 19 Apr 2016
- First Look
April 19, 2016
is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details
Keywords: Sean Silverthorne
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
sites. Our online visits often come in short bursts rather than extended leisurely strolls through cyberspace. People with higher incomes spend less time online than those making less. In other words, consumers behave online in a much... View Details
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. Companies should bear eight factors in mind when making their marketing plans for... View Details
Keywords: by John Quelch