Publications

Educators

November 1994 (Revised May 1996)
Case

Walt Disney's Dennis Hightower-- Taking Charge

By: Ashish Nanda

In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer... View Details

Keywords: Organizational Change and Adaptation; Leadership; Change Management; Corporate Strategy; Personal Development and Career; Consumer Products Industry; Entertainment and Recreation Industry; Europe

Educators

April 1994 (Revised March 1997)
Case

Planet Reebok (A)

By: John A. Quelch

Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom

Educators

1993
Book

The Rise of Multinationals in Continental Europe

By: G. Jones and Harm Schroter

This book examines the historical growth of Continental European multinationals over the previous 100 years. It includes new research on the evolution of multinational firms in Germany, France, the Netherlands, Switzerland, Sweden and oter countries, and the book... View Details

Keywords: Multinational Firms and Management; Growth and Development; Books; Research; France; Germany; Netherlands; Sweden; Switzerland

December 1988
Article

Strategic Responses to Automobile Emissions Control: A Game-Theoretic Analysis

By: Dennis Yao

This paper examines the dynamics of standard-setting regulation under technological uncertainty and asymmetric information about technological capability. A two-period model which allows fully strategic action is developed and applied to the regulation of automobile... View Details

Keywords: Transportation; Pollutants; Standards; Governance Controls; Technological Innovation; Research and Development; Mathematical Methods

spring 1987
Article

Second-Sourcing and the Experience Curve: Price Competition in Defense Procurement

By: James J. Anton and Dennis A. Yao

We examine a dynamic model of price competition in defense procurement that incorporates the experience curve, asymmetric cost information, and the availability of a higher cost alternative system. We model acquisition as a two-stage process in which initial production... View Details

Keywords: Acquisition; Government and Politics; Price; Competition; Mathematical Methods

January 1984
Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan

Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details

Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry

1982
Article

When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words

By: T. M. Amabile and L. Kabat

Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details

Keywords: Behavior; Perception; Cognition and Thinking; Judgments

Research Summary

Building a Corporate Culture of Health

By: Robert S. Huckman

This stream of Professor Huckman's work involves developing and implementing a survey of U.S. corporations regarding their commitments to developing a “culture of health” aimed at improving well-being for employees, consumers, communities, and the environment. This... View Details

Research Summary

Competitive Arousal

By: Deepak Malhotra

A fourth stream of research examines a phenomenon that my co-authors and I have termed Competitive Arousal. We find that some features of competitive contexts (e.g., time pressure, perceptions of rivalry, and the presence of an audience) can heighten... View Details

Research Summary

Conceptualizing and measuring environmental sustainability

By: Michael W. Toffel

This research involves developing clarity around the murky construct of environmental sustainability, and improving techniques to measure corporate environmental performance. My prior research in this domain includes View Details

Research Summary

Corporate Social Entrepreneurship

By: James E. Austin

This research is examining the process by which companies engage in strategic corporate social responsibility as an integral part of their enterprise strategy and operations. The research has conceptualized this process as entreprenurial in nature and defined it as... View Details

Research Summary

corporate strategy, international strategy, strategy process

By: David J. Collis

David Collis' research is primarily concerned with how companies create value across markets, whether those markets are different businesses (corporate strategy), or different countries (international strategy). Additionally, he is interested in how... View Details

Website

Creating Emerging Markets

By: Geoffrey Jones

Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details

Keywords: Business History; Emerging Market