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      • Faculty Publications  (220)

      Ethical MarketingRemove Ethical Marketing →

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      • November 2007
      • Case

      Antegren: A Beacon of Hope

      By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann
      The CEO of Biogen Idec faces a set of difficult decisions regarding a promising drug for Multiple Sclerosis that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion... View Details
      Keywords: Demand and Consumers; Leadership; Ethics; Corporate Social Responsibility and Impact; Decision Choices and Conditions; Crisis Management; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry
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      Margolis, Joshua D., Thomas J. DeLong, and Terence Heymann. "Antegren: A Beacon of Hope." Harvard Business School Case 408-025, November 2007.
      • November 2007
      • Case

      AXA MONY

      By: Lucy White and Andre F. Perold
      AXA's friendly bid for MONY is contested by activist hedge funds suspicious of management's generous change in control contracts. Votes trade after the record date. AXA financed the bid using an unusual conditionally convertible bond which may have affected incentives... View Details
      Keywords: Bonds; Ethics; Bids and Bidding
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      White, Lucy, and Andre F. Perold. "AXA MONY." Harvard Business School Case 208-062, November 2007.
      • 2007
      • Working Paper

      Fair (and Not So Fair) Division

      By: John W. Pratt
      Drawbacks of existing procedures are illustrated and a method of efficient fair division is proposed that avoids them. Given additive participants' utilities, each item is priced at the geometric mean (or some other function) of its two highest valuations. The... View Details
      Keywords: Fairness; Price
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      Pratt, John W. "Fair (and Not So Fair) Division." Harvard Business School Working Paper, No. 08-016, September 2007.
      • June 2007
      • Article

      Efficient Kidney Exchange: Coincidence of Wants in a Structured Market

      By: A. E. Roth, Tayfun Sonmez and M. Utku Unver
      Patients needing kidney transplants may have donors who cannot donate to them because of blood or tissue incompatibility. Incompatible patient-donor pairs can exchange donor kidneys with other pairs only when there is a "double coincidence of wants." Developing... View Details
      Keywords: Organizational Structure; Size; Emotions; Human Needs; Health Care and Treatment; Health Testing and Trials; Infrastructure; Supply Chain Management; Fairness; Performance Improvement; Health Industry
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      Roth, A. E., Tayfun Sonmez, and M. Utku Unver. "Efficient Kidney Exchange: Coincidence of Wants in a Structured Market." American Economic Review 97, no. 3 (June 2007): 828–851.
      • February 2007 (Revised March 2012)
      • Compilation

      John D. Rockefeller and the Creation of Standard Oil

      By: Nancy F. Koehn and Katherine Miller
      Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous business figures in history. Traces his early career as a retailer in Cleveland through his decision to enter the oil industry in the early 1860s to his... View Details
      Keywords: Entrepreneurship; Ethics; Business History; Innovation and Invention; Growth and Development Strategy; Personal Development and Career; Competitive Strategy; Energy Industry
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      Koehn, Nancy F., and Katherine Miller. "John D. Rockefeller and the Creation of Standard Oil." Harvard Business School Compilation 807-110, February 2007. (Revised March 2012.)
      • August 2006 (Revised October 2012)
      • Case

      Natura: Global Beauty Made in Brazil

      By: Geoffrey G. Jones and Ricardo Reisen de Pinho
      Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details
      Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil
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      Jones, Geoffrey G., and Ricardo Reisen de Pinho. "Natura: Global Beauty Made in Brazil." Harvard Business School Case 807-029, August 2006. (Revised October 2012.)
      • August 2006
      • Article

      A Market for Time: Fairness and Efficiency in Waiting Lines

      By: Felix Oberholzer-Gee
      Keywords: Markets; Fairness
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      Oberholzer-Gee, Felix. "A Market for Time: Fairness and Efficiency in Waiting Lines." Kyklos 59, no. 3 (August 2006): 427–440.
      • August 2006
      • Article

      Predicting Returns with Managerial Decision Variables: Is There a Small-Sample Bias?

      By: Malcolm Baker, Ryan Taliaferro and Jeffrey Wurgler
      Many studies find that aggregate managerial decision variables, such as aggregate equity issuance, predict stock or bond market returns. Recent research argues that these findings may be driven by an aggregate time-series version of Schultz's (2003, Journal of Finance... View Details
      Keywords: Prejudice and Bias; Fairness; Managerial Roles; Management Analysis, Tools, and Techniques; Equity; Bonds; Financial Markets; Investment; Capital Markets; Borrowing and Debt; Investment Return
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      Baker, Malcolm, Ryan Taliaferro, and Jeffrey Wurgler. "Predicting Returns with Managerial Decision Variables: Is There a Small-Sample Bias?" Journal of Finance 61, no. 4 (August 2006): 1711–1730. (Section V of "Pseudo Market Timing and Predictive Regressions, NBER Working Paper Series, No. 10823, contains additional analyses.)
      • July 2006 (Revised March 2008)
      • Case

      Changan Automobile Co., Ltd.

      By: Dennis Campbell and Donglin Xia
      Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
      Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
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      Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
      • July 2006
      • Case

      Citigroup: Euro Zone Bond Trading (A)

      By: Lynn S. Paine, Christopher Bruner and Aldo Sesia
      Describes the development and execution of a bond trading strategy by a London-based team of Citigroup eurozone bond traders. The trades, which involved two of Europe's leading electronic trading platforms, gave rise to a European-wide controversy over the traders'... View Details
      Keywords: Debt Securities; Financial Markets; Bonds; Ethics; Values and Beliefs; Decision Making; Lawfulness; Business Strategy; Banking Industry; Financial Services Industry; Europe
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      Paine, Lynn S., Christopher Bruner, and Aldo Sesia. "Citigroup: Euro Zone Bond Trading (A)." Harvard Business School Case 307-004, July 2006.
      • February 2006 (Revised October 2006)
      • Case

      Veridian: Putting a Value on Values

      By: Rakesh Khurana, Joel Podolny and Jaan Margus Elias
      David Langstaff, the CEO of Veridian, a defense company, struggles with the decision of selling the company. Langstaff has concerned himself with inculcalating his organization with the values necessary for superior achievement over the long term. But as a fiduciary,... View Details
      Keywords: Cash; Corporate Governance; Financial Markets; Law; Leadership; Patents; Values and Beliefs; Service Industry; Aerospace Industry
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      Khurana, Rakesh, Joel Podolny, and Jaan Margus Elias. "Veridian: Putting a Value on Values." Harvard Business School Case 406-028, February 2006. (Revised October 2006.)
      • December 2005 (Revised February 2006)
      • Case

      Migros

      By: Forest L. Reinhardt, Vincent Marie Dessain and Anders Sjoman
      In October 2005, Urs Riedener, head of marketing at Swiss retailer Migros, is contemplating the company's competitive position. Primarily a retailer for foods and near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only... View Details
      Keywords: Competitive Advantage; Corporate Governance; Corporate Strategy; Cooperative Ownership; Supply Chain Management; Product Marketing; Environmental Sustainability; Social Enterprise; Business or Company Management; Marketing Strategy; Retail Industry; Agriculture and Agribusiness Industry; Switzerland
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      Reinhardt, Forest L., Vincent Marie Dessain, and Anders Sjoman. "Migros." Harvard Business School Case 706-028, December 2005. (Revised February 2006.)
      • 24 May 2005 - 27 May 2005
      • Lecture

      Why Free Markets Must Be Fair." Keynote speaker. "6th Global Forum on Reinventing Government: Toward Participatory and Transparent Governance

      By: Lynn S. Paine
      Keywords: Economics; Markets; Fairness
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      Paine, Lynn S. Why Free Markets Must Be Fair." Keynote speaker. "6th Global Forum on Reinventing Government: Toward Participatory and Transparent Governance. Lecture at the Global Forum on Reinventing Government, South Korea Ministry of Government Administration and Home Affairs, Seoul, South Korea, May 24–27, 2005.
      • Article

      Organizational Beliefs and Managerial Vision

      By: Eric J. Van den Steen
      Can managers have an impact on their firm that goes beyond their direct actions and decisions? This article shows that a manager with strong beliefs about the right course of action will attract, through sorting in the labor market, employees with similar beliefs. This... View Details
      Keywords: Organizations; Goals and Objectives; Decisions; Labor; Markets; Employees; Motivation and Incentives; Recruitment; Risk and Uncertainty; Values and Beliefs
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      Van den Steen, Eric J. "Organizational Beliefs and Managerial Vision." Journal of Law, Economics & Organization 21, no. 1 (April 2005): 256–283. (Reprinted in The Economics of Organisation and Bureaucracy, Peter M. Jackson (ed.), Edward Elgar (Cheltenham, UK), 2013.)
      • December 2004 (Revised April 2006)
      • Case

      Mavens & Moguls: Because Marketing Matters...

      By: Myra M. Hart, Kristin Lieb and Victoria Winston
      Mavens & Moguls is a virtual marketing-consulting firm of approximately 40 professionals. Examines the processes by which Paige Arnof-Fenn (an HBS grad with deep industry experience)draws on her experience and her network to create a high-quality marketing consulting... View Details
      Keywords: Networks; Values and Beliefs; Business Growth and Maturation; Organizational Structure; Marketing; Entrepreneurship; Experience and Expertise; Growth and Development Strategy; Consulting Industry
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      Hart, Myra M., Kristin Lieb, and Victoria Winston. "Mavens & Moguls: Because Marketing Matters..." Harvard Business School Case 805-005, December 2004. (Revised April 2006.)
      • November 2004
      • Case

      The Electronic Product Code: Future Impact on the Global Food System

      By: Ray A. Goldberg and James Weber
      The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
      Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
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      Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
      • October 2004 (Revised November 2004)
      • Case

      Mavens & Moguls: Creating a New Business Model

      By: Myra M. Hart, Victoria Winston and Kristin Lieb
      Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details
      Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry
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      Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
      • March 2004 (Revised June 2004)
      • Case

      Business of Life, The

      By: Debora L. Spar
      Every day, around the world, babies and children are being sold. Frequently, these transactions appear to be above or beyond the market. Orphaned children are never "sold"--they are only "matched" with their "forever families." Eggs are "donated," and surrogate mothers... View Details
      Keywords: Ethics; Markets; Social Issues; Family and Family Relationships
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      Spar, Debora L., and Cate Reavis. "Business of Life, The." Harvard Business School Case 704-037, March 2004. (Revised June 2004.)
      • February 2004
      • Case

      Czech Mate: CME and Vladimir Zelezny (A)

      By: Mihir A. Desai, Alberto Moel and Kathleen Luchs
      This case examines how insiders can expropriate value from shareholders in emerging markets when property rights are ill-defined. As such, it provides a platform for considering how institutions and legal rules impact financing patterns and economic outcomes. CME,... View Details
      Keywords: Developing Countries and Economies; Fairness; Financial Institutions; Corporate Governance; Rights; Ownership Stake
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      Desai, Mihir A., Alberto Moel, and Kathleen Luchs. "Czech Mate: CME and Vladimir Zelezny (A)." Harvard Business School Case 204-118, February 2004.
      • November 2003 (Revised September 2021)
      • Case

      Ivar Kreuger and the Swedish Match Empire

      By: Geoffrey Jones and Ingrid Vargas
      Taught in Evolution of Global Business. Globalization and corporate fraud are the central themes of this case on the international growth of Swedish Match in the interwar years. Between 1913 and 1932, Ivar Kreuger, known as the "Swedish Match King," built a small,... View Details
      Keywords: History; International Finance; Globalized Firms and Management; Crime and Corruption; Ethics; Monopoly; Business and Government Relations; Sweden
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      Jones, Geoffrey, and Ingrid Vargas. "Ivar Kreuger and the Swedish Match Empire." Harvard Business School Case 804-078, November 2003. (Revised September 2021.)
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